Search marketing has emerged as the definite alternative to search engine CPM buying but only a sometime tool of the efficiency driven advertiser. Brand related keywords and product specific terms often fit in the CPA efficiency directives while highly-competitive words facing inflationary pressures should at times be avoided. We also coordinate client search policies across their partnership networks. By combining brand stewardship with NETexponent’s bid and keyword optimization strategies we use search for its strength, not because of its hype.
Search Marketing typically results in the highest conversion rates of any online marketing initiative. This is understandable when one considers that these users are actively searching for information on a particular keyword or keyword phrase. A properly executed search marketing campaign will drive highly qualified traffic to your web site and strengthen your brand in the process. Results from these efforts can be seen immediately.
Search engines and Directory sites that listings would appear on include:
- Overture
- MSN
- Yahoo
- Lycos
- AOL
- etc.
Our services in this area include:
- Keyword list strategy creation
- Bid strategy development and evolution
- Keyword buys on top Cost Per Click search engines (ex Overture, Google, etc.)
- Diligent and frequent campaign optimization based on target acquisition cost
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