ad:tech selects NETexponent’s work on the iChapters Affiliate Program as a Finalist for Annual ad:tech Awards.
NEW YORK, NY April 21, 2008 — NETexponent, an online performance based marketing agency, is excited to announce that their client, iChapters, was chosen as one of three finalist for ad:tech’s 2008 Best Affiliate Marketing Campaign Award. ad:tech is one of the largest digital marketing conferences in the world.   iChapters shared the top three spots with Schaaf Consulting’s Moosejaw – Growth and Profit campaign and Carat’s Philips Affiliate campaign. iChapters received a plaque to commemorate their achievement. The ad:tech awards were held on Tuesday, April 15, 2008 in San Francisco and were based on a digital campaign’s creativity, purpose, results, and overall experience. This year’s awards received a total of 500 entries. Through a highly targeted and effective affiliate marketing strategy, iChapters and NETexponent were able to capitalize on seasonality and surpass expectations for 2007.Â
iChapters is the premier destination for purchasing textbooks, eBooks, and eChapters at a significant discount with the primary goal of providing students  access to learning resources. Since the majority of their target audience is college students, iChapters and NETexponent collaborated on an affiliate campaign that gave iChapters the most visibility on niche affiliate sites during the back to school season. NETexponent focused on sites already promoting books and educational tools and worked with iChapters to equip affiliates with custom creatives including banners, text links and a product catalog that helped enhance iChapters’ presence within sites.
"We are so excited for the iChapters affiliate program,” said Peter Figueredo, CEO and Co-Founder of NETexponent. “Although, NETexponent’s strategy played a large part in the program’s success, it was iChapters’ willingness to go the extra mile for affiliates that took it to the next level."
NETexponent began recruitment and optimization efforts months before the Fall and Spring semesters in order to obtain early site placements. Efforts focused on homepage, books and education categories, as well as newsletter placements. Together, iChapters and NETexponent crafted custom consumer offers and ad units for each site. Although the majority of the deals were CPA focused, iChapters and NETexponent also handpicked top affiliate sites with proven performance records for paid placements. The combination of early planning, concentrated recruitment and optimization, along with personalized affiliate attention led to an overall increase in revenue.
"NETexponent’s ability to secure several key ad places early led to performance well over our expectations,” said Erin Wetzel, VP of eCommerce Marketing at iChapters."
"Revenue numbers in Q4 2006 and Q4 2007 increased more than 300% making the affiliate program one of the top volume generating channels for iChapters as a whole."
Thanks to a great product, strong relationships and a sense of partnership, 2007 was a successful year for the iChapters affiliate program.   Currently, affiliates can earn 12% commission of each sale driven to iChapters during the first 45 days after the original referral. If you would like additional information about the iChapters affiliate program or would like to join click here or contact us at ichapters@netexponent.com.
About iChapters:
iChapters is a division of Cengage Learning. Â As one of the world’s largest providers of tailored learning solutions, the company is deeply committed to providing a wide variety of choices to students, educators, administrators and parents when purchasing educational course material. The company’s market group is made up of complementary, yet diverse businesses that provide the products and services students need for learning. iChapters also sells over 10,000print and digital study tools, as well as online homework solutions such as CNOW, WebCT, and OWL.
About NETexponent:
NETexponent is an online performance based direct marketing agency based in New York that builds custom partnership networks for efficiency driven advertisers. Founded in January of 2001, the metrics-driven firm leverages nearly a decade of management experience in structuring win-win, performance-based deals with online publishers ranging from automated affiliate networks to integrated media partnerships, and focuses on efficiently acquiring the most valuable customers for clients. NETexponent is committed to being the industry’s most efficient and ethical performance marketing agency, continually evolving to address changing market conditions and client needs.
