BE FREE, INC. PARTNERS WITH TECHNOLOGY & MARKETING SERVICES LEADERS COMPUTER HORIZONS, LINKPROFITS AND NETEXPONENT

Partners to Help Clients Attract, Convert and Retain Customers Easily and Cost-Effectively Using Be Free's Marketing Platform

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Marlborough, Mass.,ÑApril 30, 2001—Be Free, Inc. (Nasdaq: BFRE), a leading provider of a marketing platform that allows online businesses to attract, convert and retain customers easily and cost-effectively, today announced that Computer Horizons Corp (Nasdaq: CHRZ), LinkProfits, and NETexponent have joined forces with Be Free as strategic solution and joint-marketing partners. Be Free is working in partnership with Computer Horizons, LinkProfits and NETexponent to sell and support its marketing platform and related BFAST^SM and BSELECT^SM Onsite services. Additionally these new relationships provide opportunity for any of Be Free's existing customers to receive seamless interactive marketing services from Computer Horizons and NETexponent.

"We enablecategory-leading Internet businesses to reach more customers online through partner marketing channels. We also help businesses to convert browsers to buyers on their web sites and to sell more to each customer," said Rick Houpt, director of channel sales at Be Free, Inc. "These new strategic alliances complement our technology and services in this area -- enhancing the value proposition provided to our existing customers and helping us to find new customers."

NETexponent
NETexponent is the leading performance-marketing agency for marketers looking to increase their online ROI. NETexponent's team of experts establish, grow, manage, and optimize clients' online performance marketing initiatives. Custom recruiting efforts, a proprietary network of sites, and years of experience lend to NETexponent's ability to recruit both high trafficked and highly relevant sites. NETexponent's services span every aspect of pay-for-performance marketing including; affiliate marketing, cooperative e-commerce, Cost-Per deal structures, e-mail marketing, and co-registrations. Find more information at www.NETexponent.com or email info@NETexponent.com.

"NETexponent's mission is to provide our clients with the most effective means of efficiently achieving their goals online," said Peter Figueredo, CEO of NETexponent. "Be Free's BFAST partner marketing service works in synergy with our performance marketing management, recruiting, and optimization services. This partnership allows us to work seamlessly with Be Free to insure that our clients get the most from their partner marketing programs."

About Be Free, Inc. (Nasdaq: BFRE)
The Be Free marketing platform allows online businesses to attract, convert and retain customers easily and cost-effectively. The company provides a uniform system for tracking, managing, measuring and analyzing all of a business's online marketing programs. These services are hosted, allowing a business to deploy its marketing programs rapidly, without placing time intensive and expensive demands on its own technical resources.

With Be Free's industry-leading BFAST^SM services, businesses manage and track strategic partners and affiliates - compensating these selling partners based on their performance. Be Free's BSELECT^SM Onsite service allows a business to convert visitors to loyal customers by recommending relevant products or content in real time. For more information about Be Free and its products and services, visit http://www.befree.com.

Statements in this news release about Be Free, Inc. and its partners may be considered forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. These statements are based on the Companies' current expectations, hopes, beliefs and estimates. These statements involve risks and uncertainties that could cause actual results to differ materially from those anticipated or projected. Further information about the risk factors that could affect either Company's performance are contained in the appropriate filings with the Securities Exchange Commission.