newsletter | vol. 8
ad:tech Awards Select NETexponent Affiliate Program as a Finalist |
 We are excited to announce that NETexponent’s work with iChapters, was chosen as one of three finalist for ad:tech’s 2008 Best Affiliate Marketing Campaign Award. The ad:tech awards were held on Tuesday, April 15, 2008 in San Francisco where iChapters received a plaque to commemorate their achievement. This year’s awards received a total of 500 entries and each was evaluated on the digital campaign’s creativity, purpose, results, and overall experience. Through a highly targeted and effective affiliate marketing strategy, iChapters and NETexponent were able to capitalize on seasonality and surpass expectations for 2007. This award was accepted by NETexponent on behalf of ourselves, iChapters and all of the hard working affiliates that contributed to our overall success. Cheers! If you would like to learn more about NETexponent’s award winning strategy on the iChapters affiliate program click here for the full press release. |
goWholesale Selects NETexponent to Create Their B2B Affiliate Program |
goWholesale, a division of Liquidity Services Inc. (NASDAQ: LQDT), is recognized as a leading vertical search engine with the goal to offer wholesale buyers an efficient and quick way to find vendors and suppliers on the internet.
NETexponent will launch goWholesale’s business to business affiliate program using the ShareASale platform. Affiliates will have the opportunity to earn 25% of each new advertiser’s initial start up cost. Each new advertiser must deposit a minimum of $100 to begin promoting in the goWholeSale system. Commissions will be paid for transactions that take place for up to 60 days after the initial online referral. If you would like to join goWholesale’s B2B affiliate program email us at goWholesale@netexponent.com or click here. |
PPC Search, Organic Search, and Affiliate Marketing Top the List |
In a recent study released by Shop.org, paid search, organic search, and affiliate marketing top the list of customer acquisition tactics for online retailers. According to the study, PPC search accounts for 35% of new customers on average, 18% through organic search and affiliate marketing ties with email marketing at 17%. The study also states that 79% of retailers will make PPC search a priority through 2008. This trend reinforces the importance of integrating online marketing into budgets that include traditional media outlets like TV, radio, and print. This combination creates a perfect ROI storm. |
We all know the consumer benefits of Google Checkout, including a streamlined, convenient way to shop anywhere on the internet without having to input credit card information over and over again. But what’s in it for the online merchant? NETexponent is exploring the benefits of using Google Checkout through search ads and has identified several key benefits of the Google service.
If a user sees the icon and has an account with Google Checkout they may be more inclined to purchase from that vendor rather than another based on sheer convenience. Google Checkout also offers a solution in regards to international search. Many clients are extending their paid search reach into foreign countries, but run into a language barrier. Although Google Checkout is only available to US and UK merchants, it is available to consumers in many countries. Using Google Checkout will provide consumers with a checkout process in their native language, bridging the language gap. NETexponent believes that Google Checkout is not a replacement for a foreign language shopping cart, but does offer a temporary solution as a business converts its website. Google Checkout also has the potential to increase sales and traffic in a cluttered search landscape. |
 Affiliate Summit will release the first issue of their new magazine, FeedFront, in June and NETexponent CEO and Co-Founder, Peter Figueredo, will include a feature article. Peter’s article will touch on his experience at this year’s ad:tech San Francisco and will highlight the increased number of affiliate networks, ad networks, and vertical ad networks and explain how they pertain to publishers and advertisers. FeedFront will be distributed to past Affiliate Summit attendees and will also be circulated at LinkShare Symposium, June 23rd and 24th in New York City. |
NETexponent Affiliate Research Available to Participants |
With over seven years as an agency and decades of experience, NETexponent has created a database of over 25,000 affiliates. This database is used to optimize client affiliate programs and we have recently created a publisher survey to be distributed to the group. NETexponent will use the affiliate feedback to reinforce agency best practices, create new ones, and strengthen affiliate relationships by gaining key insight to their wants and needs. Affiliates who participate in the survey will receive a full report of the results as well.
MarketingSherpa has already expressed interest in our study and we look forward to sharing the knowledge with our clients and affiliate partners. If you are a publisher and would like to participate in the survey please email us at Publishers@NETexponent.com |
We’re Hiring |
NETexponent realizes the importance of a human touch in a more and more technological world so we are expanding our team of experts to better serve our clients and continue to give you the service you deserve. NETexponent is currently looking to fill the following positions. If you would like a detailed description and application procedure, please follow the links.
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Meet Us |
NETexponent is always attending conferences pertaining to our industry as well as those of our clients. If you are planning on attending either of the below summits let us know, we’d enjoy meeting up.
Peter Figueredo, NETexponent Co-Founder and CEO, will be attending MarketingSherpa’s Subscription Summit May 12th and 13th in New York City. Subscription Summit presents real life proven strategies through extensive case studies, panels, and other presentations. NETexponent Media Director and Co-Founder, Chris Kramer will be attending Search Insider Summit at the South Seas Resort at Captiva Island, Florida. Search Insider Summit aims to gather industry experts in a think tank environment and stimulate conversation around technology, strategies, and tactics. |
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