• Get the Most of Your Landing Pages
• Affiliate Tip
• Encyclopedia Britannica Affiliate Program Offered Through  CJ and Performics
• Search Tips
• Reach Your Target Audience with Google Demographic Bidding
• Honorary Affiliate Manager Certification Awarded to NETexponent
• Online Marketing Events

Keeping up on industry best practices, several NETexponent team members attended Marketing Experiments’ Webinar on Landing Page Optimization. They reinforced our knowledge of several key components and these tips can be applied to landing pages in general, but can also be used specifically to optimize search.

• Greet your customer with the same language used in your advertisement.
• In search, this will not only continue the conversation started on the engine, but will also help raise your quality score.
• Remember – People don’t buy from websites, they buy from people.
• Eliminate disruptions.
• Keep the page clean, clear, and the bulk of the information above the fold.
• Limit navigation away from your landing page.  We love educating customers, but do so on the landing page its self.  Avoid sending customer to a page where they can’t buy the product and may possibly leave the site altogether.
• Use a call to action that means something to your value proposition.
• If your service will help the user earn money, test calls to action like “Earn more Money”, “Increase your Salary”, or “Start Making Money Today!”.

Often times these elements are over looked, but if used correctly they can dramatically increase results.  If you would like more information about optimizing landing pages to better promote our clients, please contact your NETexponent representative.

Encyclopedia Britannica Affiliate Program Offered Through CJ and Performics

NETexponent is pleased to announce the launch of Encyclopedia Britannica’s affiliate program in Commission Junction (CJ). Encyclopedia Britannica, an online research and education resource, has launched a program in CJ to compliment it’s already successful affiliate program in Performics. Making the program available on both technologies will allow affiliates to choose the platform best suited for their needs to efficiently promote Encyclopedia Britannica.

Britannica is offering affiliates competitive commission rates starting at 10% for both subscription leads and store purchases for up to 30 days after the initial online referral. Affiliates interested in becoming a part of the program or who would like more information, can contact Britannica’s affiliate manager at Britannica@NETexponent.com

For the full press release click here.

Reach Your Target Audience with Google Demographic Bidding

In the past month, Google announced a beta test for demographic bidding.  The test is being run through the Google Content Network and will be available on a few selected sites.  If the test is successful it will allow advertisers to choose who sees their ad based on age and gender.   Although it is still in a testing phase, NETexponent believes this feature will be an added benefit for affiliates already running successful programs through Google’s Content Network.  It will allow affiliates to further cater search efforts for a specific advertiser and enable them to drive a more qualified customer.

Affiliate Classroom, a leading publisher of affiliate management materials, is dedicated to educating marketing professionals on the best practices for managing affiliate programs.  Chris Kramer, Co-Founder and Media Director of NETexponent, has been awarded with one of fourteen Honorary Affiliate Manager Certifications based on this strengths in building affiliate strategies and knowledge of affiliate technology.

He continues to share his expertise with the affiliate team at NETexponent and is constantly working with affiliates to aid in their optimization efforts for all of our clients running affiliate programs.

Chris’ knowledge of the affiliate landscape may not be news to some of you, but if you’d like more information about Chris’ experience and the Affiliate Manager Certification click here.

LinkShare Summit (January 30-31, 2008) and Affiliate Summit West (February 24-26, 2008)

NETexponent proudly represented our clients at LinkShare Summit in January, Affiliate Summit West in February and enjoyed the opportunity to meet all of our hard working affiliates.

If you were at either of these events and didn’t have a chance to stop by, but would like to contact NETexponent regarding affiliate opportunities please click here to send us your inquiry.  We look forward to hearing from you.

Search Engine Strategies Conference and Expo 2008

The NETexponent search team and several other team members will be attending Search Engine Strategies (SES) Conference and Expo in New York, March 17-20.  The expo is designed to educate and reinforce cutting edge and proven search best practices and is beneficial for all online marketers.

For more information about SES Conference and Expo, click here.

ad:tech San Francisco, (April 15-17, 2008)

We’re heading back to the West Coast for ad:tech San Francisco. ad:tech occurs several times a year around the world and if you are planning on attending the San Francisco event,  yet us know, we’d love to see you.

Get the latest and greatest NETexponent Press Releases as it happens by subscribing to our press release RSS feed http://www.rsspad.com/rss2/17923.xml

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