• Get the Most of Your Landing Pages
• Affiliate Tip
• Encyclopedia Britannica Affiliate Program Offered Through  CJ and Performics
• Search Tips
• Reach Your Target Audience with Google Demographic Bidding
• Get the Most of Your Landing Pages
• Affiliate Tip

Keeping up on industry best practices, several NETexponent team members attended Marketing Experiments’ Webinar on Landing Page Optimization. They reinforced our knowledge of several key components and these tips can be applied to landing pages in general, but can also be used specifically to optimize search.

This partnership strengthens our affiliate technology relationships and will add to our existing agency agreement with Performics.  These benefits are available to clients starting a new affiliate program in CJ and can also be transitioned to clients currently using the CJ platform.

Affiliate Classroom, a leading educational provider for online advertisers, has appointed Peter Figueredo, CEO and Co-Founder of NETexponent to their Board of Advisors. Peter will use some of the best practices pioneered by NETexponent to help create innovative training materials for affiliate managers to be released in 2008.

Click here for more information.

Held February 24-26, 2008 at the Rio All-Suite Hotel & Casino, The Affiliate Summit West 2008 conference is the largest concentration of online marketing professionals, gurus, and publishers.

NETexponent Co-Founder and Media Director, Chris Kramer will be conducting a roundtable discussion on The Evolving Affiliate Technology Landscape.  Additional NETexponent team members will also be in attendance.  If you are planning on attending Affiliate Summit and are interested in meeting, please contact your NETexponent representative.

For the event full line up and more information click here.

NETexponent Co-Founders Peter Figueredo and Chris Kramer will be attending the LinkShare Summit in San Francisco on January 30-31, 2008, along with NETexponent Media Manager, Erica Myones, representing clients such as Shockwave.com and Advanta.

For more information about LinkShare Summit, click here.

NETexponent is pleased to welcome Consumer Reports, Advanta, Encyclopedia Britannica, myvu, and WineExpress.com into the NETexponent family.

Consumer Reports has been helping customers make educated purchases since 1936 with their rigorous product testing, comparisons, and reporting.  Based on our subscription experience, proven affiliate services, and after extensive evaluation Consumer Reports chose NETexponent to launch and manage their affiliate program.

Having started as a small business it’s self, Advanta is one of the nation’s largest small business credit card providers and has recently selected NETexponent to manage search and consult on best practices to grow and optimize affiliate business development partnerships.

Best known for their printed encyclopedias, Encyclopedia Britannica is a leading provider of educational materials on almost any imaginable topic.  NETexponent has recently been selected to manage, grow and optimize their affiliate program.  Britannica has a great affiliate program and we’ll be enhancing it by launching a program in CJ in addition to an already existing program in Performics.

Myvu is a personal, hands free media viewer.  The myvu connects to video iPods, mp4  players, and DVD players allowing the user to enjoy their favorite music videos, movies, podcasts, or TV shows on a vivid virtual screen.  NETexponent has been selected to build and grow their search marketing channel.

WineExpress.com is the select wine shop partner of the Wine Enthusiast catalog. They offer hundreds of top tier wine varieties in various price ranges and work directly with wineries to offer exclusive bottlings, and provide value well above what the marketplace typically offers.

NETexponent's affiliate team will build a set strategy for WineExpress.com using best practices learned to manage publishers and optimize WineExpress.com’s affiliate program which will be available through Performics.  The team will also provide affiliate optimization, recruitment, affiliate communications, order verification, quality assurance, and brand protection.

For more details about the affiliate program and the full press release click here.

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