• The Value of Affiliate Relationships
• NETexponent in The News
• NETexponent + Performics
• NETexponent Helps CardScan Become Global
• NETexponent and Tumri Partner Up
• New Additions to NETexponent!
• Motionbox
• Flagship Global Health
• Recent Events
  • Shockwave Showcase at LinkShare Symposium 2007
  • NETexponent Offers Advise at Affiliate Summit East
  • Ian Shafer gives NETexponent some “Deep-Focus”
  • “Ingenious Affiliate Marketing” at Performics Client Summit
  • Commission Junction University 2007
• Upcoming Events
  • Mixx 2007 Conference & Exp
• Get NETexponent News as it Happens: Join our RSS Feed

NETexponent, as a Performance Marketing Agency, understands the value affiliates can bring to a web business.  However we find that this channel within a business is often overlooked, undervalued, or quite simply misunderstood.  Hopefully we can shed some light on what makes Affiliates valuable for a business on the web.

• During the 2nd Quarter of 2006, affiliate shoppers spent 7% more than the average consumer in internet sales
• Affiliate marketing consumers were 43% more likely to convert into a sale than consumers directed by other referrals
• Affiliate marketing shoppers were 17% more likely than the average Internet user to have average household income of greater than $75,000
• 32% of affiliate shoppers were between 45 and 64 years of age, and were 4% more likely to have children

(Stats based on comScore Networks panel of 1 million affiliate marketing consumers in the US)

The ability to drive quality traffic to a site certainly adds value to affiliates and last year MarketingSherpa estimated that affiliates worldwide will roughly earn $6.5 billion in commissions.

So how do affiliates earn their keep? 

Well for one, affiliates typically come with little risk, as the majority of affiliates work on a pay per performance basis.  Another benefit to affiliates is that they can offer a variety of unique advertising platforms – comparison shopping, loyalty sites, coupon and niche sites just to name a few.  With little risk and a majority of work being performed on the affiliate side, for a web business, affiliates can certainly be an attractive way to gain exposure and sales at a manageable cost.

So how do you find quality affiliates?

If it was as simple as picking some names out of a list, agencies like NETexponent would not exist.  Finding affiliates who will maintain a business’s brand standard in addition to driving quality traffic to their website can be a daunting task.  Fortunately, NETexponent has maintained an extensive database of quality affiliates whom we’ve worked with and can rely on.  Additionally, we have a team of dedicated experts who are constantly working on expanding that database.
At NETexponent we manage:

• More than 25,000 publisher records spanning across Linkshare, Performics, and CJ. 
• More than 60 fields of data per record which helps determine which affiliates are suited best for our clients based on their needs
• NETexponent continually works to ensure information is kept up to date and accurate. 
• We attend 7-10 conferences per year where business cards and contacts are collected and matched against the database for accuracy. 
• 1-1 emails and phone calls are tracked for reference
• Publishers are periodically asked to confirm accuracy of information we have on file

We believe that having strong affiliate relationships is major component in building and maintaining a successful affiliate campaign. To fully realize the potential of affiliates we grow affiliate programs as we would an internal sales force, and treat them accordingly – as partners in business.

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NETexponent is proud to announce that we have recently made an Agency agreement with Performics and will also be among the first agencies to use their new self serve platform. Click here for the full press release.

CardScan is the leading provider of solutions designed to accelerate the capture, access and accuracy of contact information.  NETexponent will manage CardScan’s global search marketing campaigns for three key products: CardScan® Personal, CardScan® Executive and CardScan® Team.  The agency will set up, manage and optimize pay per click search advertising campaigns on websites such as Google, Yahoo, and MSN. This effort includes expanding keyword selection, testing and optimizing ad copy and landing pages, and growing revenue at set efficiency levels while maintaining brand standards consistent with CardScan.

“We have aggressive volume and efficiency goals for PPC search campaigns and need an agency with a proven track record to help us achieve them,” said Alyssa O’Mara, director of online marketing, CardScan.  “Based on an extensive review process we selected NETexponent for their experience and unique approach. After just a few months of working together they have already made dramatic improvements to our campaigns and we are very pleased. ”

Click here for the full press release.

NETexponent has secured a partnership with a leading affiliate technology company called Tumri. NETexponent clients will get the benefit of speed to launch and reduced fees when using the Tumri platform. In addition to providing existing affiliates with an enhanced conversion tool this platform also exposes our client affiliate programs to Tumri’s network of publishers. The system requires no client tech time to setup and we have negotiated pricing that is 100% performance based.

To discover the full list of benefits of the NETexponent / Tumri Relationship, click here to read the full Press Release

Motionbox makes it easy for users to organize, share, and even edit personal video footage online without learning complicated software programs.  NETexponent will help launch their new products using pay per click search and affiliate marketing.

Flagship Global Health, an international group of medical professionals dedicated to providing members with access to the best medical care worldwide, has chosen NETexponent to launch an affiliate and search program for their new Emergency Care One product.

Shockwave Showcase at LinkShare Symposium – June 19 – 20, 2007, NYC
LinkShare Symposium is a major networking and learning event for ecommerce and online marketing.  This year NETexponent’s Media Director, Chris Kramer & Media Manager, Erica Myones, were in attendance representing NETexponent client Shockwave and were available to answer all questions relating to Shockwave and their affiliate program.

Click here for more on the LinkShare Symposium 2007.

NETexponent Offers Advice at Affiliate Summit – July 8 – 10, 2007, Miami
Chris Kramer, a member of the Affiliate Summit Board of Directors, was in attendance and participated in the Elevator Networking Section at Affiliate Summit East, giving attendees solid information on how to structure a holistic search and affiliate marketing program. Chris’ tips were well received and demonstrated how PPC search and search arbitrage affiliates can work together instead of against each other.

Ian Shafer gives NETexponent some “Deep-Focus”
Industry Guru and friend of NETexponent, Ian Shafer, stopped by our office and spoke to the team about Deep-Focus.net and the great work they have done for leading brands. NETexponent is always looking for creative ways to improve results and Ian’s expertise was well received by our team.

“Ingenious Affiliate Marketing” at Performics Client Summit – August 15th
Performics Client Summit  was a huge success and the NETexponent founders were in attendance. Peter spoke on a panel titled "Ingenious Affiliate Marketing" alongside folks from Barnes and Noble, Encyclopedia Britannica, and Blair.

NETexponent in Attendance at CJU – September 9th – 11th, Santa Barbara, CA
Commission Junction University 2007 a leading networking and informative ecommerce event was held in California in September. NETexponent was in attendance to represent all clients and had an CJU Expo Booth to promote client programs.

Peter Figueredo, CEO and Co-founder of NETexponent, will be in attendance at Mixx 2.7 Conference and Expo in New York in late September.

We’re happy to announce that you can now get the latest and greatest NETexponent Press Releases as it happens by subscribing to our press release RSS feed http://www.rsspad.com/rss2/17923.xml

Visit Peter Figueredo and Chris Kramer’s blog for the latest insight or industry news from leading industry experts.

Peter Figueredo
Chief Executive Officer
Blog:
http://www.revenews.com/peterfigueredo/


Chris Kramer
Media Director & Co-founder
Blog:
http://chriskramer.blogspot.com/

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