• NETexponent Notables
• Top Story – NETexponent Welcomes New Clients
• NETexponent in the News
• Recent Events
• Upcoming Events
• 2006 News Highlights
• Blogs
• Feedback Survey

Welcome to NETexponent’s first newsletter, providing you with the current events occurring inside and out of NETexponent’s New York City headquarters.  This issue highlights what’s happening now at NETexponent.  Feel free to visit us at www.NETexponent.com and check back frequently as we continue to bring you the best in performance marketing services.

NETexponent proudly welcomes American Express, The Wine Enthusiast, Shockwave, and iChapters to the NETexponent family.

1. American Express operates worldwide as a payments, network, and travel company and is the leader in the credit service industry.  In conjunction with Linkshare, NETexponent is working to help grow and optimize the American Express consumer and business credit card affiliate program. 
2. The Wine Enthusiast has the Internet’s most extensive selection of high-quality wine cellars, wine accessories, glassware and more.  NETexponent was selected by Wine Enthusiast to manage their affiliate programs in both CJ and Performics. (read the press release)
3. Shockwave a division of Atom Entertainment provides the best free online games and downloadable games to more than 20 million people each month.  NETexponent was selected by Shockwave to manage their affiliate program in Linkshare in conjunction with our agency partner MEA Digital.
4. iChapters.com is an online store provided by Thomson Learning, and is one of the world's largest providers of tailored learning solutions providing more than just textbooks.  NETexponent was selected by iChapters to manage both their affiliate program in Commission Junction and pay per click search program.

Of course NETexponent is proud to continually serve our other clients:
Audible.com
Back to Basics Toys
The Scholastic Store Online
The Financial Times
Puritan’s Pride

The Scholastic Store Online Affiliate Program Ranked Top Ten by Affiliate Tip
Each month affiliatetip.com, an online resource to help affiliates with affiliate programs, lists the Top Ten affiliate programs based on the number of clickthroughs each program received in the affiliate program directory.  In November Scholastic's Affiliate Program was ranked sixth.

Chris Kramer, Media Director at NETexponent, Appointed to Affiliate Summit Board
NETexponent is proud to announce that it’s own Media Director, Chris Kramer has been appointed to the Affiliate Summit board.  Affiliate Summit Inc., producer of the only conferences and tradeshows exclusively tailored to Affiliate Marketing professionals, around the formation of their advisory board as part of the company’s strategy to expand and further develop the conference series.

NETexponent Represents Clients at CJU Conference
NETexponent attended the sold out conference, networked with industry leaders, and learned more about the latest trends in pay-for-performance marketing.   With three days of networking events and advanced educational content, CJU 2006 provided NETexponent the chance to connect with top players in the industry, create new partnerships, and enhance existing relationships.

Affiliate Summit
6 members of the NETexponent team will be attending the Affiliate Summit, an event known in the industry for its tremendous network and recruiting opportunities.  NETexponent has invested in a booth at the summit to promote our clients and accumulate potential growth opportunities for them. 

Linkshare
Peter Figueredo will be attending this year’s Linkshare Summit to represent NETexponent’s clients’ - particularly American Express, Puritan’s Pride, and Shockwave.com who currently utilize Linkshare tracking services. 

Ad:Tech
Peter Figueredo will be attending San Francisco Ad:Tech in April.  In addition to promoting our clients, Peter has been asked to participate as a judge for the 10th annual Ad:Tech Awards.  Ad:tech awards recognize the talented designers and strategic thinkers that have taken flight and demonstrated excellence in interactive marketing

2006 News Highlights (click to view details on each)
Revenue Magazine Article Features NETexponent
August 1, 2006
Revenue Magazine features NETexponent CEO, Peter Figueredo, in an article about outsourced affiliate marketing management.

Affiliate Summit Conference Features Peter Figueredo, as a speaker – July, 10 2006
Peter presented an overview of the pros and cons of outsourcing as well as helpful tips to help advertisers evaluate an outsourcing opportunity.

Direct Marketing Assoc. Conference Features Peter Figueredo, as a speaker – June 22, 2006
The Topic: “Affiliates, Ad Networks, and Search”

Target Marketing Magazine features article by Peter Figueredo – June, 1 2006
Peter’s article details how to manage an effective corporate blog based on his own experiences. (read here)

Motivation Strategies Magazine Features Peter Figueredo – May 16, 2006
This article discusses many issues affiliate marketers and online performance marketing in general. (download here)

ad:tech Conference Features Peter Figueredo, as panelist – April 27,2006
Topic: “How to Grow a Profitable Affiliate Channel: Recruit the Best Partners for Your Business (listen here) (download presentation)

ecomXPO Conference Features Peter Figueredo, as a moderator – April 5, 2006
Topic: Future of Affiliate Marketing (listen here)

NETexponent Online Radio Interview – March 3, 2006
Peter Figueredo, featured in online radio interview hosted by AD:Tech founder Susan Bratton. (listen here)

Revenue Magazine Article Features NETexponent – February 2006
Title: “Denied!”  Revenue Magazine features NETexponent Media Director and Co-Founder, Chris Kramer, as well as NETexponent CEO and Co-Founder Peter Figueredo in an article about affiliate application review efforts. (download here)

Affiliate Summit Conference Features Peter Figueredo, as a moderator – January 9, 2006
Topic: “Future of Affiliate Marketing” The session explored the affiliate marketing landscape as it has developed over the last few years and also takes a look at the future of the industry.

Visit Peter Figueredo and Chris Kramer’s blog for their latest insight on industry news and best practices.

Peter Figueredo
Chief Executive Officer
Blog:
http://www.revenews.com/peterfigueredo/


Chris Kramer
Media Director & Co-founder
Blog:
http://chriskramer.blogspot.com/

This is our first newsletter and we would greatly appreciate any feedback you have that can help make it better. What did you like/dislike? What is it missing? Please answer 5 short questions and help us better meet your needs.

Thanks for reading,

Peter Figueredo

CEO & Co-Founder of NETexponent