• Get the Most of Your Landing Pages
• Search Tip
• Reach Your Target Audience with Google Demographic Bidding
• Affiliate Tip
• Benefits of Launching a Dual Affiliate Program
• Honorary Affiliate Manager Certification Awarded to NETexponent
• Comparison Shopping Engines Yield High Conversion Rates and Quality Customers
• Affiliate and Search Events

Keeping up on industry best practices, several NETexponent team members attended Marketing Experiments’ Webinar on Landing Page Optimization. They reinforced our knowledge of several key components that every landing page should have in order to maximize conversions, but are often times over looked.

• Greet your customer with the same language used in your advertisement.
• In search, this will not only continue the conversation started on the engine, but will also help raise your quality score.
• Remember – People don’t buy from websites, they buy from people.
• Eliminate disruptions.
• Keep the page clean, clear, and the bulk of the information above the fold.
• Limit navigation away from your landing page.  We love educating customers, but do so on the landing page its self.  Avoid sending customer to a page where they can’t buy the product and may possibly leave the site altogether.
• Use a call to action that means something to your value proposition.
• If your service will help the user earn money, test calls to action like “Earn more Money”, “Increase your Salary”, or “Start Making Money Today!”.

If you are interested in learning more about optimizing your landing pages, contact your NETexponent representative.

Reach Your Target Audience with Google Demographic Bidding

In the past month, Google announced a beta test for demographic bidding.  The test is being run through the Google Content Network and will be available on a few selected sites.  If the test is successful it will allow advertisers to choose who sees their ad based on age and gender.   Although it is still in a testing phase, NETexponent believes this feature will be an added benefit for clients already running successful programs through Google’s Content Network and enable us to drive a more qualified customer for each of our search clients.

Benefits of Launching a Dual Affiliate Program

Having an affiliate program available on multiple platforms not only has the ability to increase results up to 30%, but it also gives affiliates the option to choose their preferred technology, making your program more desireable.  NETexponent has also crafted agency agreements with both CJ and Performics, extending better technology service, faster launch time, and reduced fees to all of our clients.  Recently, NETexponent client, Encyclopedia Britannica who already has a successful program in Performics launched an additional program in CJ.

If you are interesting in taking advantage of our preferred rates, contact your NETexponent representative or if you would like more information about Encyclopedia Britannica’s affiliate program click here.

Affiliate Classroom, a leading publisher of affiliate management materials, is dedicated to educating marketing professionals on the best practices for managing affiliate programs.  Chris Kramer, Co-Founder and Media Director of NETexponent, has been awarded with one of fourteen Honorary Affiliate Manager Certifications based on this strengths in building affiliate strategies and knowledge of affiliate technology.

He continues to share his expertise with the affiliate team at NETexponent and is constantly working with affiliates to aid in their optimization efforts for all of our clients running affiliate programs.

Chris’ knowledge of the affiliate landscape may not be news to some of you, but if you’d like more information about Chris’ experience and the Affiliate Manager Certification click here.

Did you know 60% of consumers have used a comparison shopping engine prior to making a purchase and that consumers who use comparison-shopping sites spend 25% to 30% more on the Web than those who don't?  Comparison shopping engines not only deliver higher conversion rates because their users are actively researching products, but they are also highly trafficked, maximizing advertising reach.

Did you also know that NETexponent is able to manage your listings on sites like Google Product Search, Yahoo Shopping, Shopzilla, PriceGrabber.com, and more with our Comparison Shopping Engine service? Through this service we are able to streamline the set up and maintenance processes and also have a team of experts constantly working to optimize your campaign.  If you would like more information about our Comparison Shopping Engine service please contact your NETexponent representative.

LinkShare Summit (January 30-31, 2008) and Affiliate Summit West (February 24-26, 2008)

NETexponent proudly represented clients at LinkShare Summit in January and also the industry’s largest affiliate conference, Affiliate Summit West in February.

These conferences are a forum to meet the hard working affiliates that work on our clients’ behaves and we also used these opportunities to continue optimizing and creating relationships with proven affiliates.

Search Engine Strategies Conference and Expo 2008

The NETexponent search team and several other team members will be attending Search Engine  Strategies (SES) Conference and Expo in New York, March 17-20.  The expo is designed to educate and reinforce cutting edge and proven search best practices.

If you are in the New York area and plan on attending, we’d love to see you!  Feel free to contact your NETexponent representative to set up a meeting.

For more information about SES Conference and Expo, click here.

ad:tech San Francisco, (April 15-17, 2008)

We’re heading back to the West Coast for ad:tech San Francisco. ad:tech occurs several times a year around the world and if you are planning on attending the San Francisco event,  let us know, so we can set up an appointment.

Get the latest and greatest NETexponent Press Releases as it happens by subscribing to our press release RSS feed http://www.rsspad.com/rss2/17923.xml

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