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*Clients are advised that this letter is intended for NETexponent’s clientele only and may contain confidential information*
Moving forward with our second newsletter in ’07, our focus has been primarily on RON. That is, Recruitment *Optimization* Networking at some of the largest conferences in affiliate marketing. NETexponent is also excited about getting our clients integrated on a new way to advertise with Tumri!
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Client Benefit – Tumri A New Way to Advertise |
Thanks to a structured agency agreement between NETexponent and Tumri, all NETexponent clients will be able to integrate this new marketing feature at no additional cost!
Tumri is a new online marketing service company based in California. The chief benefit of Tumri comes from their CornerStore Ad Unit, which is easy to set up and is 100% automated. The CornerStore Ad Unit is Tumri's new form of interactive shopping which is installed by content owners on their site, usually in exchange for some form of payment from Tumri. Thanks to NETexponent, clients will be able to integrate this technology at no additional cost!
A screen shot of a Tumri CornerStore Ad Unit
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For merchants, CornerStore's interactive shopping capability pre-qualifies customers and delivers premium customer leads on a pay-for-performance basis, using a merchant's catalog data feed as its only input.
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For content owners, CornerStore provides an opportunity to earn revenue by recommending or simply displaying product offers to their audience using the CornerStore ad unit.
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Benefits to utilizing this form of advertising includes:
- Ability to easily convert an online catalog into rich, interactive product offers (image or Flash).
- Automatically present only the most relevant offers to an online visitor.
- Ability to support multi-channel initiatives and promotions.
- Pay only for orders that close from leads... CornerStore assumes the risk of click fraud.
- Access unique marketing analytics, documenting in detail how consumers "browse and buy" product offers and assortments in a wide range of online marketing environments.
NETexponent looks forward to discussing with each client how Tumri and the CornerStore Ad Unit will benefit their affiliate program.
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Client Benefit - FREE eComXpo sponsorship (Over $3000 VALUE!) |
This March, it’s time for another eComXpo. Clients may remember participating in the 100% online virtual conference for eCommerce marketers last year which included well over 7000 attendees. This year, NETexponent is proud to offer all of our clients both a show in show and standard booth for FREE! Thanks to NETexponent’s relationship with eComXpo, we are able to offer each client a FREE standard booth in addition to the show in show booth, a $3,000+ VALUE!! Standards booths offer a more prominent way for expo attendees to view details about each of our clients affiliate program. Booths will managed throughout the three day event by NETexponent team members, who will be in contact with expo attendees to answer any questions about our clients they may have.
We look forward to discussing our eComXpo experience with clients in the future.
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Client Benefit - Affiliate Summit |
The Affiliate Summit, the single largest affiliate focused conference in the US, is the leading global source of learning and networking opportunities surrounding the affiliate marketing industry. NETexponent had 6 team members in attendance at the summit which was held from January 21 – 23. All NETexponent clients should have received a formal recap of the summit detailing how the summit was a success in recruiting, optimizing, and networking (RON) for their affiliate program. A copy of the Affiliate Summit 2007 West Recap is available upon request.
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Client Benefit - Linkshare Summit |
Held on January 18, more than 350 performance-based marketing leaders convened at the SOLD OUT 4th Annual Linkshare Summit 2007 in San Francisco, this invitation only event drew record attendance and participation from the most influential companies doing business online. NETexponent’s Peter Figueredo was in attendance at this sold-out record breaking event and represented NETexponent’s clients who utilize Linkshare technology. Netexponent clients who do not utilize Linkshare technology still had the benefit of being represented by NETexponent at the conference, in addition to getting exposure to Linkshare affiliates.
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Top Affiliate Recruiting 101 – Peter’s 3P Affiliate Summit Speech |
During the Affiliate Summit NETexponent’s CEO Peter Figueredo was honored to have super affiliates invite Peter to join the Affiliate Summit Speaking Panel. Peter’s speech entitled ‘3 P’s to Recruiting’ detailed how NETexponent strives to recruit top quality publishers.
3P’s – Peter Figueredo’s key factors affiliates look for in a desirable affiliate program:
- People
Who is recruiting for your company and are there reliable, friendly, trustworthy, helpful, familiar, etc
- Paper
What does your program look like on paper and how does it compare to other programs with metrics like EPC, commissions, return days, search restrictions, etc
- Potential
How much money can your program earn affiliates based on assumed metrics and past experience.
- People:
When an Affiliate is considering an affiliate program, who do they come in contact with when they sign-up? When they have a question or concern? Or situation that needs resolved ASAP? The answer to these questions can be a deciding factor for some affiliates when electing which program to join.
Knowledgeable: Affiliates need to be assured their working with somebody who knows what their doing. Whether the issue is tech support or commission discrepancies, affiliates want to be able to speak with someone who’s in the know and can resolve such matters.
Reliable: Affiliates work in an industry that can change overnight, so when they have an issue they need it resolved yesterday. Having a support team that is reliable and prompt is essential for an efficient program.
Trustworthy: Great relationships don’t happen overnight, but there are reliable agencies out there (NETexponent), that can assure affiliates they will receive the assistance they need when they need it.
- Paper: Perhaps the most influential factor for a majority of affiliates when selecting which program to collaborate with, comparing these vital components allows affiliates to determine which program will be profitable for them.
EPC: Probably the most important ratio to an affiliate, Earnings Per Click will tell an affiliate exactly how much their earning for each visitor they send to a merchant. General Rule: The higher the EPC, the more attractive the program is to an affiliate
Commissions: Obviously commissions are important to affiliates, but so is the time and effort it takes to generate. Which is why even though a high commission initially looks attractive, the EPC reveals more about the true profitability of an affiliate program. General Rule: The higher the commission, the more attractive the program is to the affiliate (go figure).
Return Days: This is the number of days an affiliate can earn commission on a conversion (sale or lead) by a referred visitor. General Rule: The longer an affiliate can earn a commission on a conversion, the more attractive the program is to an affiliate.
Search Restrictions: Guidelines, such as No Trademark Bidding, can restrict affiliates into what they can and can’t do within an individual program. Not typically as important as say a high EPC, some affiliates however will choose not to work with programs that have certain restrictions. General Rule: The lesser amount of restrictions, the more attractive the program is to an affiliate.
- Potential: Finally, both merchants and affiliates want to grow and be profitable. Affiliates look at programs that show consistency in results and the potential to grow. Growth is good, but so consistency and the rate. An affiliate program’s history will reveal to affiliates how volatile the program can be, what level of volume a merchant is dealing with, and the overall liquidity of the program (how easy it is to sell). Another way for affiliates to determine if a program is continually growing is to follow a 30 Day EPC trend. General Rule: The direction the 30 Day EPC moves, the program also is moving in the same direction (ex. EPC rises from month to month, program is progressing positively).
A single attribute can sway an affiliate either way, but ideally affiliates and merchants alike, are looking to balance these 3 P’s for the most efficient and profitable program possible.
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Affiliate Marketing 101 - Peter’s Villanova Speech |
On February 21, Peter attended the prestigious Villanova University in Pennsylvania (Peter’s own Alma Mater) to talk with Villanova’s Advertising Society about the Affiliate Marketing Industry. Peter was honored to be invited to speak to some of the future’s best and brightest, highlights of the speech included:
- Who is NETexponent
- NETexponent 4 Service Pillars
- What is Affiliate Marketing
- Different Types of Media Partners
- How to Succeed in the Affiliate Marketing Industry
If clients are interested in more details about Peter’s Affiliate Marketing 101 speech please let us know!
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Upcoming Exposure and Networking Opportunities |
April Adtech Awards 2007 (Peter Figueredo will be a judge at the adtech
awards)
April Search Engine Strategies Conference NYC
May Marketing Sherpa Summit 2007 (Peter will be speaking on how to
extend your subscription Marketing Reach Online)
July Affiliate Summit 2007 East (Booth Sponsorship)
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NETexponent Team Member Highlight – Erica Myones, Media Manager |
Erica Myones has been with NETexponent for over 2 years, and is currently a Media Manager. She is heavily involved with the managing of the day-to-day relationships between top publishers, affiliates, and merchants. In addition to her efforts to add growth and optimize our client’s programs, Erica’s vivacious energy and positive attitude are driving forces here at the NETexponent office. In her spare time, she enjoys sports as an avid Yankees and Steelers fan, traveling, and enjoys watching reality television.
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