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NETexponent News |
Welcome to NETexponent’s April Newsletter. In this edition we proudly welcome the latest addition to the NETexponent family of clients, CardScan. We also talk more about some of the services NETexponent is providing and discuss industry news that could affect your affiliate program and search campaigns. |
NETexponent proudly welcomes the latest addition to our family, CardScan. CardScan is a division of Newell Rubbermaid, a global entity and a respected business leader. Today, CardScan offers an array of solutions to contact management challenges. With a suite of tools powered by proprietary interpretive technology, customers can easily capture, synchronize and update vital information and use it in virtually any way they want, any time they want from anywhere they want. CardScan has selected NETexponent to grow and optimize their Global Search Marketing efforts. Our PPC search experts will be working to improve key strategic elements such as keywords, engine distribution, ad copy, and more across US and all international markets for CardScan. This announcement marks the further expansion of this service area as we add our 6th PPC search client. |
Finding the time to keep tabs on what’s new & innovative, popular & profitable, and everything else that will have a future on business is a timely and daunting task. NETexponent focuses on alleviating some of that pressure of knowing all there is to know with our Buzz Tracking Program. If you would like to learn more just let us know. |
571 Exhibitors, 8,000+ Attendees and 40 Speakers - Held from March 20 – 22, the virtual conference provided a chance for anyone with an interest in eCommerce Marketing (and an internet connection) to convene and network with some of the industries most prominent players. For our clients, eComXpo, provides an opportunity to present their affiliate program to a more select crowd, and gain exposure to people within the Affiliate Industry. |
Search Engine Strategies (SES) is the leading global conference & expo series that keeps online marketers informed about search engine advertising, including optimization and marketing issues. Recently a conference was held in New York City from April 10 – 13th. Several of NETexponent team members were in attendance and with presentations focusing from the more basic like “How to get free "organic" traffic by building a site that pleases search engines and your visitors” to more involved learning such as “What's coming next in the constantly evolving world of web search, and how you can profit from those changes” the consensus at NETexponent is that SES was a valuable conference and we look forward to implementing information (particularly what we learned about optimization through innovative ideas in search engine marketing) taken from the conference into our client’s search programs. |
In March of 2007, Google announced that they would be testing a new PPA Advertising Product. Until now, Google has primarily sold cost-per-click, or CPC ads An alternative to the CPC setup is PPA, and this is what Google is currently testing. PPA requires an additional level of complexity in the ad network. Previously, Google delivered a user to a website, and sent a bill for the click (CPC). Now, Google needs to verify that an “action” has occurred by receiving confirmation back from the advertiser. The advertiser will have an incentive not to confirm the action, but Google will be able to easily adjust for this. Like CPC ads, PPA ads will be ranked by profitability to Google. Google needs only to calculate the average value of a click to a PPA advertiser, and those ads can then be ranked by profitability. CPC and PPA ads could even be mixed, although Google is not yet doing this. For our clients, NETexponent would like to stress that Google PPA advertising is still in beta, and any opinion we have could change as the product develops. That being said - NETexponent does NOT believe any hype that Google PPA will be the end of affiliate programs as we know it. We feel that Google PPA may (and probably will) act as compliment to client’s affiliate and search programs – and will not replace them. Google PPA can’t give advertiser the same control that other affiliate programs can, particularly on items such as order quality and brand control. Currently, advertisers will not have control over where their ads will appear over the Google ad network, which can compromise brand integrity and has the propensity to generate orders of poorer quality. We welcome clients to contact us if interested in testing or finding out more about Google PPA. Please Note – as of now, Google PPA testing is by invite only and requires that Google PPA tracking tags be installed on confirmation pages. |
ad:tech is an interactive advertising and technology conference dedicated to connecting all sides of today’s brand marketing landscape. It is being held in San Francisco from April 24-26th and NETexponent’s Peter Figueredo has been asked to be apart of ad:tech’s board of distinguished judges. The awards are designed to acknowledge talented designers and strategic thinkers that have taken flight and have demonstrated excellence in interactive marketing. |
MarketingSherpa is a research firm specializing in tracking what does and doesn’t work in all aspects of marketing. Their goal is to give marketers of the world the stats, inspiration, and instructions to improve their results. The MarketingSherpa community is holding a sold out conference at which Peter has been asked to give a speech, on May 7th and 8th in NYC. Borrowing from NETexponent’s extensive subscription marketing experience he will discuss the following topics: How to Use Affiliate Marketing to Extend Your Subscription Marketing Reach Online If you plan on attending this event please stop by and say hello. |
This year's much anticipated LinkShare Symposium 2007 will take place June 19-20, 2007 in New York City. For more than ten years, LinkShare merchants and affiliates have convened at the LinkShare Symposium to forge new business relationships and discuss issues facing the industry at large. NETexponent will be in attendance to represent our Linkshare clients. |
Visit Peter Figueredo and Chris Kramer’s blog for the latest insight or industry news from leading industry experts. |
We hope you were able to find the NETexponent Newsletter valuable. We appreciate any and all feedback as we continue to bring you latest from NETexponent and the affiliate marketing industry. Missed our last newsletter? Click Here Thanks for reading, Peter Figueredo |