- Media Partnerships
- Affiliate Marketing
- Email Marketing
- Search Marketing
- Creative Development
- Brand Stewardship
NETexponent Client, Audible included in the Hot 100 Best Retail Website
December, 2007
InternetRetailer.com named NETexponent client, Audible.com, as one of the Hot 100 Best Retail Websites. Audible’s easily navigated site and wide selection of titles are just a few attributes making Audible a cut above the rest.
WineExpress.com Selects NETexponent to Create and Manage New Affiliate Marketing Program
November 27, 2007
WineExpress.com is the select wine shop partner of the Wine Enthusiast catalog. They offer hundreds of top tier wine varieties in various price ranges and work directly with wineries to offer exclusive bottlings, and provide value well above what the marketplace typically offers.
Affiliate Classroom Appoints NETexponent Co-Founder to Training Board of Advisors
November, 2007
Affiliate Classroom, a leading educational provider for online advertisers, has appointed Peter Figueredo, CEO and Co-Founder of NETexponent to their Training Board of Advisors. Peter will help create innovative training materials to be released in 2008.
NETexponent Newsletter Issue #005 Released!
October, 2007
Topics Covered:
- Case Study – iChapters and Campusbooks Client / Publisher Relationship
- Target Marketing Magazine interviews Peter Figueredo about URLs in Direct Mail
- BusinessWeek highlights NETexponent’s Leadership
- New York Post Recognizes NETexponent’s Workplace
- NETexponent’s Goes Green
- See the “Facebook” of NETexponent
- NETexponent Growth
New York Post Recognizes NETexponent's Workplace!
October 22nd, 2007
We strive to provide a positive, fun, energetic, and productive work environment and the NY Post recently wrote us up for our efforts highlighting our annual pumpkin decorating contest.
NETexponent Newsletter Issue #004 Released!
September, 2007
Topics Covered:
- Understanding The Value of Affiliate Relationships
- NETexponent News and Industry Highlights
- New Additions to NETexponent: Motionbox and Flagship Global Health
- Event Recaps: LinkShare Symposium 2007, Affiliate Summit East, Performics Client Summit, and Commission Junction University 2007
- Upcoming Event: Mixx 2007 Conference & Expo
Peter Figueredo Takes NETexponent to the Next Level
September, 2007
As the online marketing industry grows, CEO and Co-Founder, Peter Figueredo grows with it. He continually attends seminars and classes to ensure NETexponent is a pioneer in the industry, but in 2004, after running the company for three years, he realized he needed to know more about the intricacies of operating a business.
Click here for the article recently published in Business Week
"Ingenious Affiliate Marketing” at Performics Client Summit
August 15th, 2007
Performics Client Summit was a huge success and the NETexponent founders were in attendance. Peter spoke on a panel titled "Ingenious Affiliate Marketing" alongside folks from Barnes and Noble, Encyclopedia Britannica, and Blair. In his talk Peter highlighted innovative affiliate marketing efforts NETexponent has executed for clients like The Wine Enthusiast, Audible.com, The Financial Times, and more.
NETexponent + Performics = Client Benefits!
July, 2007
NETexponent is proud to announce that we have recently made an agency agreement with Performics and will be among the first to use their new self serve platform. This can mean only one thing for our clients…more benefits!
- Better Service
- Faster Launch Time
- Reduced Fees
“DoubleClick Performics’ Affiliate Marketing platform provides our agency and clients with reliable tracking and reporting,” said Peter Figueredo, CEO and co-founder of NETexponent, an online performance marketing agency, “I have been impressed with their willingness to listen to our suggestions and implement improvements that will help us drive better results for our clients."
NETexponent Offers Advice at Affiliate Summit
July 8 - 10, 2007
Chris Kramer, a member of the Affiliate Summit Board of Directors, and NETexponent co-founder, hosted a roundtable discussion to provide advertisers with proven best practices when managing search affiliates, giving attendees solid information on how to structure a holistic program that will benefit both channels. Chris’ tips were well received and demonstrated how PPC search and search arbitrage affiliates can work together instead of against each other.
NETexponent also sponsored a booth to promote our clients’ affiliate programs, recruit new affiliates, connect with existing affiliates, and increase exposure to our client programs.
Click here for more about Affiliate Summit East
Shockwave Showcase at LinkShare Symposium
June 19 – 20, 2007
LinkShare Symposium is a major networking and learning event for ecommerce and online marketing. This year NETexponent’s Media Director, Chris Kramer & Media Manager, Erica Myones, were in attendance representing NETexponent client Shockwave and were available to answer all questions relating to Shockwave and their affiliate program.
NETexponent also sponsored a booth to promote our clients’ affiliate programs, recruit new affiliates, connect with existing affiliates, and increase exposure to our client programs.
NETexponent’s Peter Figueredo Comments on URLs in Direct Mail
June, 2007
In recent years URLs have become so much more than just a directional arrow to another webpage. Advertisers recognize that and are using them to their full potential to drive traffic, continue a conversation with customers, and increase user interaction.
Peter Figueredo, CEO and Co-Founder of NETexponent, weighed in on the subject in Target Marketing Mag.
Motionbox Selects NETexponent to Manage its Search Marketing Campaigns
June, 2007
NETexponent will help launch Motionbox’s new products using a pay per click search and affiliate marketing.
Motionbox makes it easy for users to organize, share, and even edit personal video footage online without learning complicated software programs.
NETexponent, New SEMPO Member
June, 2007
NETexponent is now a member of Search Engine Marketing Professionals Organization, a non-profit organization dedicated to growing the search engine community through education and networking. SEMPO will provide NETexponent with the tools and information that will allow us to better serve our clients.
NETexponent Partners Up with Tumri
May, 2007
NETexponent has secured a partnership with a leading affiliate technology company called Tumri. NETexponent clients will get the benefit of speed to launch and reduced fees when using the Tumri platform. In addition to providing existing affiliates with an enhanced conversion tool this platform also exposes our client affiliate programs to Tumri’s network of publishers. The system requires no client tech time to setup and pricing that is 100% performance based.
NETexponent Founders Present at the First NYC Search Marketing Meetup Event
May 16, 2007
Consisting of SEO/SEM professionals, online marketers, investors and entrepreneurs, NYC Search Marketing Meetup held their first event on Wednesday, May 16, 2007. As leaders in the industry, NETexponent founders Chris Kramer and Peter Figueredo presented a Case Study highlighting a Holistic Approach to Affiliate Marketing. Feedback was positive and they anticipate future events to share their techniques and ideas.
NYC Search Marketing Meetup meets on the second Tuesday of each month and all are welcome.
MarketingSherpa invites NETexponent CEO, Peter Figueredo to be a speaker
May 10, 2007
Over 200 subscription and paid content execs convened at New York City’s Information Technology Center for MarketingSherpa’s Selling Online Subscriptions Summit. NETexponent’s CEO Peter Figueredo was invited to present how Affiliate Marketing can be utilized to optimize Subscription Marketing.
In his speech Peter presented Affiliate Marketing best practices as well as case studies that demonstrated how affiliates have been successful for different NETexponent clients in the past.
NETexponent Newsletter Issue #003 Released!
April, 2007
Topics covered:
- New Client Announcement, CardScan
- Buzz Tracking – A NETexponent Service
- eComXpo
- Search Engine Strategies
- Google Testing PPA
- Ad-Tech Awards
ad:tech invites NETexponent CEO, Peter Figueredo to Judge ad:tech Awards
March 23, 2007
The Ad:tech awards recognize the talented designers and strategic thinkers that have taken flight, demonstrating excellence in interactive marketing. Peter was responsible for judging:
- Best Business-to-Business Marketing Web Site
- Best Business-to-Business Transaction Web Site
- Best Business-to-Consumer Marketing Web Site
- Best Business-to-Consumer Transaction Web Site
NETexponent and Clients attend eComXpo
March 20-27, 2007
EcomXpo, The Virtual Tradeshow for eCommerce Marketers, had over 8000 attendees in March. NETexponent’s relationship with EcomXpo provided FREE booths for both NETexponent and clients. A $3000+ Value!
NETexponent CEO, Peter Figueredo Judges The Webby Awards
March 2007
The Webby Awards is the leading international award honoring excellence on the Internet. NETexponent CEO, Peter Figueredo was in attendance at the awards as a judge for various categories.
NETexponent Newsletter Issue #002 Released!
March, 2007
Moving along with NETexponent’s second newsletter, two copies were released, one for the general public and one customized for clients. Topics in both copies of the newsletter included:
- Recap of Affiliate Summit
- Peter Figueredo’s 3 P’s to recruiting super affiliates speech
- Recap of Linkshare Summit
- Upcoming Events
Professor Peter Figueredo: Affiliate Marketing 101
February 21, 2007
Peter attended the prestigious Villanova University in Pennsylvania (Peter’s own Alma Mater) to talk with Villanova’s Advertising Society about the Affiliate Marketing Industry. Peter was honored to be invited to speak to some of the future’s best and brightest, highlights of the speech included:
- Who is NETexponent
- NETexponent’s 4 Service Pillars
- What is Affiliate Marketing
- Different Types of Media Partners
- How to Succeed in the Affiliate Marketing Industry
Affiliate Summit invites NETexponent, CEO Peter Figueredo to be a speaker
January 22, 2007
Topic: How to Recruit Super Affiliates
NETexponent was honored that super affiliates invited us to join this panel. During the standing room only session, Peter described 3 key factors affiliates use when evaluating which programs to join.
NETexponent, Affiliate Summit, & Viva Las Vegas!
January 21-23, 2007
Affiliate Summit is the single largest Affiliate focused conference in the United States. Six members of the NETexponent team were in attendance at the summit, which took place in Las Vegas, to represent clients including Chris Kramer who was recently inducted to the Affiliate Summit’s Board of Directors.
NETexponent Newsletter Issue # 001 Released!
January, 2007
NETexponent is proud to announce the release of its first Newsletter. Topics covered in the newsletter included:
- Welcoming New Clients
- News Articles Referencing NETexponent and Clients
- Recent Conferences NETexponent attended
- Company Highlights