- Media Partnerships
- Affiliate Marketing
- Email Marketing
- Search Marketing
- Creative Development
- Brand Stewardship
Chris Kramer Appointed To Affiliate Summit Advisory Board
September 26, 2006
Affiliate Summit adds Chris Kramer, NETexponent co-founder and media director, to the newly formed advisory board.
Revenue Magazine Article Features NETexponent
Published In The July/August 2006 Issue of Revenue Magazine
Title: Going Out Is In
Author: Jennifer D. Meacham
August 1, 2006
Revenue Magazine Features NETexponent CEO, Peter Figueredo, in an article about outsourced affiliate marketing management.
ad:tech Conference Features NETexponent CEO, Peter Figueredo, As A Speaker
July 25, 2006
Topic: Speaker's Showcase: One Minute Tips
The culmination of more than 35 sessions-worth of great advice. This is your final, fact-filled opportunity to glean one tidbit from ad:tech’s top tipmasters. Hear something unique and special from an assortment of speakers who bring to the marketplace a proven solution or innovative best practice. You will be scratching down notes as fast as you can when some of ad:tech’s best and brightest enjoy a bit of Warholian famousness and give you a tip in a minute! Enjoy!
Affiliate Summit Conference Features NETexponent CEO, Peter Figueredo, As A Speaker
July 10. 2006
Topic: Outsourced Affiliate Program Management
Peter presented an overview of the pros and cons of outsourcing as well as helpful tips to help advertisers evaluate an outsourcing opportunity.
- Dan Chiss, Director, Affiliate Strategy, Performics
Affiliate Segmentation - the devil is in the details - Peter Figueredo, CEO and Co-Founder, NETexponent
Outsourced affiliate program management - Rob Key, CEO, Converseon
Search engine optimization - Fran Maier, Executive Director and President, TRUSTe
Goodware or badware - making black and white out of gray - Richard Spinabella, Sr Consultant and Usability Engineer, Sitewire
CriticalEye, The Journal of Europe's Centre for Business Leaders Features NETexponent
Published in Issue 15
Title: A Half Decade of Entrepreneurial Marketing: Lessons from the Best Entrepreneurs
Author: Bruce Kasanoff
July, 2006
This article discusses many issues facing affiliate marketers and online performance marketing in general. Topics include properly measuring incentive offers, avoiding affiliate fraud, and protecting your brand.
Click here to download full article as a PDF
Direct Marketing Association Conference Features NETexponent CEO, Peter Figueredo, as a Speaker
June 22, 2006
Topic: “Affiliates, Ad Networks, and Search...oh my"
Learn how to effectively balance your Affiliate Program with CPA Ad Networks and Search Engine Marketing. A Panel of experts will walk you through proven best practices that will maximize your ROI while protecting the integrity of all online marketing initiatives At sessions end you will:
• Learn why affiliates are important in a world with ad networks and search marketing
• Gain insights on holistic online Performance marketing
• Master how best to coordinate affiliate and search efforts
Mutual Benefit: The Advantages of Online Cooperative Marketing Partnerships
June 1, 2006
Published In The June Issue Of Target Marketing Magazine Written By NETexponent CEO, Peter Figueredo
To have an effective corporate blog there are a few guidelines you should follow. With a nod to Robert Fulghum, I've taken some of the basic lessons from his best-selling book "All I Really Need to Know I Learned in Kindergarten" and applied them to blogging.
Motivation Strategies Magazine Features Peter Figueredo
May 16, 2006
This article discusses many issues facing affiliate marketers and online performance marketing in general. Topics include properly measuring incentive offers, avoiding affiliate fraud, and protecting your brand.
Click here to download full article as a PDF
ad:tech Conference Features NETexponent CEO, Peter Figueredo, As Panelist
April 27, 2006
Topic: How to Grow a Profitable Affiliate Channel: Recruit the Best Partners for Your Business
Moderator:
Declan Dunn, CEO, Dunn Direct Group
Panelists:
Marissa Levinson, Director of Business Development and Sales, Six Apart
Peter Figueredo, CEO and Co-Founder, NETexponent
Amanda Watlington, Ph.D., Owner, Searching for Profit
Shawn Collins, CEO, Shawn Collins Consulting
Listen to the podcast
View Peter Figueredo's presentation from this panel
View Declan Dunn's presentation from this panel
View Amanda Watlington's presentation from this panel
View the full panel's presentation
ecomXPO Conference Features NETexponent CEO, Peter Figueredo, As A Moderator
April 5, 2006
Topic: Future of Affiliate Marketing
This session explores the affiliate marketing landscape as it has developed over the last few years and then take a look at the future of the industry. Leaders from every facet in the industry are represented on the panel to provide a myriad of perspectives and insights.
NETexponent Online Radio Interview
March 3, 2006
NETexponent CEO, Peter Figueredo, featured in online radio interview hosted by AD:TECH founder Susan Bratton.
Click here to hear the interview
The Basics Of Blogging – You Learned Everything In Kindergarten
March 1, 2006
Published In The March Issue Of Target Marketing Magazine Written By NETexponent CEO, Peter Figueredo
To have an effective corporate blog there are a few guidelines you should follow. With a nod to Robert Fulghum, I've taken some of the basic lessons from his best-selling book "All I Really Need to Know I Learned in Kindergarten" and applied them to blogging.
Revenue Magazine Article Features NETexponent
Published In The January/February 2006 Issue of Revenue Magazine
Title: Denied!
Author: Jennifer D. Meacham
Revenue Magazine Features NETexponent Media Director and Co-Founder, Chris Kramer, as well as NETexponent CEO and Co-Founder, Peter Figueredo, in an article about affiliate application review efforts.
Click here to download full article as a PDF
Affiliate Summit Conference Features NETexponent CEO, Peter Figueredo, As A Moderator
January 9, 2006
Topic: Future of Affiliate Marketing
This session will explore the affiliate marketing landscape as it has developed over the last few years and then take a look at the future of the industry. Leaders from every facet in the industry are represented on the panel to provide a myriad of perspectives and insights.
Moderator: Peter Figueredo, CEO NETexponent
Panelists:
Todd Crawford(VP of Sales, Commission Junction)
Steve Denton(Senior Vice President Client Development LinkShare)
Rob Jewell (CEO Gratis Internet)
Beth Kirsch(Group Manager Affiliate MarketingLowermybills.com)
David Lewis (President 77Blue)
Joe Speiser (Co-FounderAzoogleAds)