Affiliate Help Wanted - How to find the right affiliate marketing management solution.

December 5, 2005

Published In The December Issue Of Target Marketing Magazine Written By NETexponent CEO, Peter Figueredo

The saying, "It's so hard to find good help," certainly rings true in the affiliate marketing arena. The number of programs seems to grow at a disproportionate rate to the number of skilled affiliate managers. This article provides some key questions to ask when selecting an affiliate management solution.

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NETexponent Quoted In BBC News Article - Webby Awards The 10th Anniversary Celebration

November 30, 2005

"Advertising agency executive Peter Figueredo pointed to a trend in his sector that should help keep the power of the net at the bottom of the pyramid. Companies like Audible.com are building a marketplace for podcasters, following the lead of ad networks that sell advertising on behalf of bloggers."

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NETexponent CEO Participates In AD:Tech's "Damn I Wish I Thought of That: 30 Great Ideas in 60 Minutes."

November 9, 2005

Described by the Ad:Tech NY website as "The culmination of 60 sessionŐs worth of great advice. This is your final, fact-filled opportunity to glean one tidbit from ad:tech's top tipmasters. Hear something unique and special from an assortment of speakers who bring to the marketplace a proven solution or innovative best practice. You will be scratching down notes as fast as you can when some of ad:techŐs best and brightest enjoy a bit of Warholian famousness and give you a tip in a minute! Enjoy!

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NETexponent CEO Quoted In The October Issue Of Target Marketing Magazine.

Octber 21, 2005

Similarly, Peter Figueredo, CEO of online performance marketing agency NETexponent, warns that so-called "CPA networks" can be a breeding ground for fraudulent orders or bogus leads. A haven for anonymity, these affiliate network spin-offs operate similar to better-known affiliate networks, yet typically consist of overly aggressive e-mail, adware and/or search marketing affiliates.

"Networks and agencies that add value are the only ones that will survive long term," says Figueredo whose company manages affiliate programs. "Networks that add value based on optimization technology, strong publisher relationships, quality marketers and transparent operations, right now may not be raking in the cash and handing out Porsche Boxters, but in the end marketers will recognize fly-by-night networks for what they are."

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Good Brief - The Importance Of A Good Creative Brief Process

September 5, 2005

Published In The September Issue Of Target Marketing Magazine Written By NETexponent CEO, Peter Figueredo

Building online direct response ad units over the last 10 years has taught my team and I more than a few lessons. The first lesson is that all good creative development projects begin with the creative brief.

There is one simple goal of the creative brief: Ask the right questions in order to elicit the necessary client input needed to guide the production process.

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Affiliate Summit Features NETexponent CEO, Peter Figueredo, As A Speaker

June 13, 2005

Topic: Affiliates Bidding On Trademarks

The ever evolving affiliate-search landscape creates challenging issues for merchants. One of the hottest topics facing an online merchant is whether to allow affiliates to bid on its trademark. This panel will explore the economic, business and legal issues around trademark bidding.

Moderator: Peter Figueredo, CEO NETexponent

Panelists:
Gary Kibel, Attorney, Davis & Gilbert LLP
Beth Kirsch, Senior Marketing Manager, Audible
David Lewis, Founder, 77Blue
Carolyn Tang, Affiliate Manager, Orbitz

Click here to learn more about Affiliate Summit

ADWEEK Magazine Article Features NETexponent

Published In The May 23, 2005 Issue of ADWEEK Magazine
Title: How Will Advertisers Fare In Fight Against Spyware?
Author: Brian Morrissey

• The spread of spyware presents Web advertisers with a unique set of challenges, threatening everything from legal action to less reliable Internet tracking to a loss of consumer trust.
• Often flying below the radar, spyware and adware, which is software that produces pop-up ads based on users' Internet behavior, are big advertising businesses, generating as much as $2 billion per year, according to an estimate by anti-spyware vendor Webroot.
• Large Internet advertisers such as Vonage, Shopping.com and LowerMyBills.com show pop-up ads through such software.

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The Battle Against Click Fraud

Published In The June Issue Of Target Marketing Magazine
Written By NETexponent CEO, Peter Figueredo

Many experts agree that the biggest threat to search engine marketing (SEM) is click fraud (invalid clicks generated by paid SEM campaigns). Google has even mentioned it in their financial statements. When you consider the explosive growth of SEM and the vast dollars invested in it by so many companies, it is easy to see why this is a hot topic. In this article I would like to explore some frequently asked questions on this subject. Hopefully this will help you to more easily understand, identify, and prevent click fraud from damaging your SEM efforts.

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ecast and ipressroom Feature NETexponent In AD:TECH Podcasts

April 25, 2005

"For those who couldn’t make it to Ad:Tech this is a chance to hear what the keynote speakers and session panelists had to say on-demand” said Chris Scott senior director of advertising business development Ecast Inc. “By making these interviews available on our Web site we hope to introduce interactive media planners and advertising executives to our Location-Based Broadband Network which currently generates close to two million unique transactions each month."

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AD:TECH SF Conference Features NETexponent CEO, Peter Figueredo, As A Speaker

April 25, 2005

Topic: Affiliate Marketing: Step by Step Overview

Details: Experts will reveal their best practices in establishing growing optimizing and policing affiliate programs. Whether you are thinking about starting an affiliate program or just looking to expand an existing one this session is worth attending. Please join us and learn how to: • determine the full potential of your affiliate program • interpret industry statistics • choose the best technology and management resources • address tough strategic decisions • find the right affiliates and build strong relationships • ensure the integrity of this marketing channel

Moderator: Peter Figueredo CEO NETexponent

Panelists:
Shawn Collins PResident/CEO Shawn Collins Consulting
Ryan Erwin Director eBusiness Oakley Inc.
Carolyn Tang Affiliate Manager Orbitz

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NETexponent Asked To Join Performance Marketing Expert Blogging Site

March 16, 2005

NETexponent is now part of the leading blog news site for online performance marketing. ReveNews.com has established a great reputation in the industry and a strong audience.

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Blogs And Blog Advertising

Published In The March Issue Of Target Marketing Magazine
Written By NETexponent CEO, Peter Figueredo

March 16, 2005

It seems that lately you cannot pick up a trade publication without reading about blogs. As an online marketing executive you may be wondering about this subject and how (if at all) it can help you meet your e-commerce objectives. This article takes a close look at this “buzz topic” in order to help you evaluate this emerging area of online marketing. This tactic could prove to be a very valuable marketing tool or a waste of time and money.

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