AIM's Performance Based Marketing Council Chaired By NETexponent

November 1, 2003

The mission of AIM's Performance Based Marketing Council (PBMC) is to serve as the pro-active voice for the online marketing community specializing in pay-for-performance advertising initiatives, representing all involved constituencies as the primary source of education, information, the exchange of ideas, and the development of industry best practices and guidelines for ethical optimization. PBMC promotes ethical industry guidelines through creation, education, and adherence to Best Practices. As the leading performance based marketing council, our constituencies include marketers, consumers and PBM marketing entities. Through active education, PBMC helps organizations understand the value of PBM, its effectiveness, and strategies for integrating PBM into their overall marketing mix. Moreover, an important goal of AIMís PBMC is to encourage effective dialogue on current issues facing industry members.

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Affiliate Summit 2003 Conference Features NETexponent CEO, Peter Figueredo

November 3, 2003

Topic: What Can Affiliate Marketing Learn From CPM Advertising?

Description: It is easy to see why affiliate marketing, with its low risk and high efficiencies, is more attractive to advertisers than CPM advertising. Many advertisers have fought long and hard battles to eliminate anything that is not performance based from their online marketing initiatives. Unfortunately, these advertisers may have thrown out the baby with the bath water. There are many CPM advertising best practices that have relevancy to affiliate marketing and pay-for-performance marketing in general. Some topics we will cover include; planning, creative, relevancy, make goods, testing, branding, and insertion orders. We will discuss some of these tactics and demonstrate how they can best be applied to affiliate marketing in order to improve overall results.

Online Advertising Pioneers Ed Dintrone And Peter Meluso Join NETexponent

October 13, 2003

NETexponent, the online direct marketing agency specializing in custom partnership networks based in New York, has announced the hiring of Ed Dintrone and Peter Meluso, two industry experts with combined 30 years of advertising experience. Dintrone and Meluso join the senior management team at NETexponent as President and Chief Service Officer, respectively.

Ed Dintrone will lead company operations, steward finance, and help establish new client relationships. Peter Meluso will build infrastructure, evolve procedures, and ensure continual optimization.

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Commission Junction University Conference Features NETexponent CEO, Peter Figueredo, As A Speaker

September 22, 2003

Topic: State of Online Creative

Description: Creative ad units and text copy play a vital role in online advertising. This panel will discuss the different resources available in this field and what role they should play in online direct marketing. The topic of rich media will be looked at in terms of its future impact on affiliate marketing and direct marketing in general.

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Direct Marketing Days (DMD) 2003 Conference Features NETexponent CEO, Peter Figueredo, As A Speaker

June 3, 2003

Topic: What The Future Holds For Affiliate Marketing And Performance Based Media Partnerships

Description: Over recent years performance based marketing initiatives, affiliate marketing and media partnerships in particular, have grown in popularity due to their high return on investment. The online ad market downturn aided in their popularity as many online publishers were more willing to accept CPA advertising deals. This panel will explore what has worked and what has not worked over this golden era for online performance marketing. What is in store for performance marketing tracking technology companies such as BeFree, LinkShare, and Commission Junction? These leaders in online performance marketing will share their experiences, learning, and insights. Furthermore, we will explore what lies ahead for these types of online marketing initiatives as the pendulum swings back in favor of the CPM model.

Affiliate Force 2003 Conference Features NETexponent CEO, Peter Figueredo, As A Speaker

April 26, 2003

Topic: Effective Affiliate Management Strategies

Description: The success of an affiliate program lies in the management. Without skilled hands at the helm, the revenue share sales channel is going to grind to a halt. These panelists represent a wide range of skills and management options. Their experience and advice can be invaluable to merchants who need to decide which option is best suited for their particular needs. The collective experience and knowledge of these panel members will provide valuable insight into which affiliate solution is best suited for your particular needs. Not only can they help you decide which strategy to follow initially, several of them have gone through the pains of having to switch from one solution to another. This may be a complicated process and you can save a lot of time and effort by listening to the advice of these panelists.