Peter Figueredo

Chief Executive Officer

Peter's industry relationships and recognition as an innovator in his field allow him to structure key partnerships with complementary companies. Through his business development efforts, Peter has been able to position NETexponent as a leader in the Online Direct Marketing arena.

Prior to co-founding NETexponent, Peter had joined Mass Transit Interactive as the EVP, Director of Performance Marketing. During his time at this leading interactive agency, Peter quickly established their Performance Marketing Division. Previous to this he worked at i-traffic, a leading online advertising agency, currently a division of Agency.com where he stayed until 2000. As the Director of Affiliate Marketing Services, he helped to establish and grow what quickly became a core service offering for i-traffic, the affiliate marketing services group. At a time when affiliate marketing was relatively unknown Peter was building and managing affiliate programs for clients such as CapitalOne.com, Doubleday books, bookspan.com, SelfCare.com, ConsumerInfo.com, and others. Earlier work at Nielsen Media Research, allowed Peter to lend his analytical skills to the creation of the Nielsen NetRatings website ranking product. Peter holds a Bachelor's degree in Marketing from Villanova University.

A prominent voice in the performance marketing industry, Peter frequently speaks at conferences, is a regular columnist for Target Marketing Magazine, and co-chairs the Performance Based Marketing Council for the Association of Interactive Marketing (AIM), a division of the Direct Marketing Association (DMA).

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Chris Kramer

Media Director & Co-founder

Having developed key strategic relationships with publishers and advertising partners, Chris has laid the groundwork for NETexponent to be the premier performance marketing agency.

Before co-founding NETexponent Chris helped to build the performance-marketing group at Mass-Transit Interactive as their Senior Marketing Manager. Prior to that Chris established himself as a leader in the industry as part of i-traffic's then newly formed affiliate marketing group. By taking their premier client from the early launch stages to a category leader and consistently exceeding revenue goals, he has learned what it takes to make performance marketing work.

Chris has also had more than six years of experience in the off-line world managing large teams with companies such as Eddie Bauer and Disney Home Video.

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Ed Dintrone

Advisory Board Member

Ed started his career at Backer, Spielvogel, and Bates. Dintrone learned media fundamentals in New York then went on to grow the Denver and Chicago offices providing operations and account management services. In 1995 Ed became a founding partner of i-traffic, a leading online ad agency. In his five years of growing i-traffic, he led operations while pioneering some of the earliest affiliate and partner networks. After growing the profitable company to over 120 employees in New York and San Francisco, Ed led the sale of the company to Agency.com.

Peter Meluso

Advisory Board Member

Peter is an old-time media guy loving life in the online medium. With almost 20 years of traditional and online advertising experience, Peter embraces the science and art of good media. He’s spent years at traditional agencies including DeWitt Media, Grey Advertising, and Backer, Spielvogel, and Bates leading media planning/buying and advertising research teams. In 1995 Peter joined Ed Dintrone as a founding partner of i-traffic and went on to pioneer the online agency sector by creating systems, procedures, and standards. His efforts helped the profitable online shop grow to over 120 employees in New York and San Francisco and was sold to Agency.com.