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Winter 2009


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Welcome to NETexponent's Notables Newsletter. This newsletter will feature some of our recent press recognition, new clients that we are working with and some of the events we have spoken at (and will speak at in the near future!) We would like to bid everyone a successful Q4 and will see everyone in 2010.
  • NETexponent Earns High Ranks on Inc. 500?5000 List
  • Top SEOs Award
  • What is podcast advertising?
  • NETexponent Launches Six New Client Relationships in Q4
  • Chris Kramer Spoke at Pubcon
  • AffiliateBenchmarks Survey Results Released!
  • New Hires
  • Meet Us!

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MediaTrust’s AdNoize Blogpost Draws Facts from AffiliateBenchmarks Survey about Industry Growth


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AffiliateBenchmarks' Second Annual Survey Reveals Challenges Associated with Significant Growth in Industry
The AdNoize blog recently covered the 2009 AffiliateBenchmarks report with a primary focus on the data about the recent growth in the industry. Beginning with a statement of the rapid growth in the past two years, the post transitioned to some of the applications of the data in the report and concluded with a statement on the necessity of having up to date information of the affiliate marketing industry.

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Market Scan Cites AffiliateBenchmarks’ Data For Areas of Suggested Industry Improvement


Market Scan
Affiliates 'overlook chances to improve marketing success'
Market Scan cited facts from the 2009 AffiliateBenchmarks report to support a position that affiliate marketers at crucial sink or swim points are often overlooking rich sources of data. These missed educational opportunities include industry blogs, basic website visitor research, and affiliate marketing conferences.

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In Article Addressing Affiliate Marketing Technology, MarketingVOX Draws Statistics from AffiliateBenchmarks Report


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Affiliates Ratchet Up Tech, Analytics
MarketingVox introduced their technology-focused article by referencing several new tools available in the arsenal of the affiliate marketer. MarketingVox presented the facts from the AffiliateBenchmarks report addressing the lack of marketing research conducted on the part of the publisher. The article also highlighted the point that despite certain networks’ new abilities to track sales that were started online and completed via phone, the driving force behind recruiting affiliates is still to have the highest commissions.

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Marketing Charts Highlights Disparity Between Affiliate Goals and Level of Involvement


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Commission-Focused Affiliates Overlook New Tech, Tactics

Marketing Charts wrote that while affiliates remain focused on maximizing revenues and joining programs that offer the highest commissions, many are still marketing half-heartedly and are overlooking or unaware of new technologies. Marketing Charts focused on the fact that while the top draw to an affiliate program is commission amount, affiliates don’t utilize all of the various technologies and services at their disposal to fully capitalize on these commissions.

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BizReport Cites AffiliateBenchmakrs 2009 Report for Conclusions on Typical Affiliate Marketer


bizreport

Are affiliate marketers making the most of the Internet?

BizReport opened their coverage of the report by stating that affiliate marketers as a whole are not fully utilizing the tools at their disposal. The site proposes that this is a result of the overall inexperience of the affiliates in the industry because there are so few barriers to entry. As a result, many of the new affiliates don’t fully realize the time and effort that are involved in building a successful affiliate marketing organization.

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Visibility Magazine Features AffiliateBenchmarks 2009 Report, Citing Facts of Growing Pains in Industry


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AffiliateBenchmarks' Second Annual Survey Reveals Challenges Associated with Significant Growth in Industry
Online marketing strategy magazine Visibility recently featured the 2009 AffiliateBenchmarks report and its broad appeal to affiliates, advertisers, networks managers and consultants. Visibility also outlined the features of the follow-up analysis section with the five income and experience cross-referenced segments.

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Online Marketing Blog Internet Vibes References the AffiliateBenchmarks Report for an Affiliate Industry Overview


Internet Vibes
AffiliateBenchmarks’ Second Annual Survey Reveals Challenges Associated with Significant Growth in Industry
Internet Vibes gave a broad overview of the affiliate marketing industry by drawing insights from the 2009 AffiliateBenchmarks report. Choosing not to settle on one common pitfall or triumph, the blog instead gave information from various sections of the report to paint a broader picture for those new to the practice.

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digiday Features AffiliateBenchmarks 2009 Report


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Affiliate Jungle Not for the Faint of Heart

digiday:DAILY featured the 2009 AffiliateBenchmarks report from the perspective that the largest segment of affiliates in the industry are low-involvement novices. Clearly, the article was directed to their core readers who are amongst the minority that they would consider serious affiliate marketing professionals. The author did commend the 2009 report as a worthy read for serious affiliates and also for affiliate program managers looking to recruit this segment.

To conclude their feature, digiday offered a $100 off discount for their digiday:TARGET show to any reader who purchases the report at full price through their e-commerce page.

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Website Magazine Draws Conclusions from AffiliateBenchmarks 2009 Report


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Affiliate Benchmarks; Dark Days for Newbie Affiliates‎

Website Magazine wrote a blog post using some of the less than positive findings from the AffiliateBenchmarks 2009 report like how nearly half of the respondents indicated that “less than five percent or none of my links generated a sale in the month before completing the survey” to illustrate their point that newcomers are not fully investing their time in their new organizations. The remainder of the post drew facts about the underutilized traffic-driving tools affiliates have at their disposal.

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Performance Marketing Alliance Promotes the Release of the AffiliateBenchmarks Report


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Affiliate Benchmarks 2009 Affiliate Research Study

Performance Marketing Alliance highlighted the AffiliateBenchmarks 2009 report on their opening page. The PMA gave a basic overview of the unique features of the report and hinted at some of the findings they found interesting. Also, the PMA provided their users with a 30% off discount on the report.

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T Jantunen Highlights Affiliate Marketing as Potential for Supplementary Online Revenue


TJantunen
AffiliateBenchmarks 2009 Results
In this blog that generally provides broad information on how to earn money online, T Jantunen focused on the 2009 AffiliateBenchmarks report as the basis for a discussion on affiliate marketing. T Jantunen gave a few of the more highly publicized facts of the survey then made reference to Shawn Collins’ blog from which he found the information.

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Affiliate Marketing Guide Blog Positions the 2009 AffiliateBenchmarks Report as Relevant for Affiliates and Merchants Alike


mediatrust
AffiliateBenchmarks 2009 Results
EasyAffiliateMarketing.biz promoted the AffiliateBenchmarks report by highlighting some of the general information in the report as well as insights specifically tailored to merchants and affiliates. After the introduction, the blog released some of the findings related to the number of programs affiliates join, their success and what drew them to the program.

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How NETexponent Boosted Web Traffic 400 Percent with PRWeb and Twitter


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PR Web (press release) - ‎Sep 2, 2009

NETexponent, an 18-person online performance marketing and advertising agency that specializes in affiliate and search marketing services, discovered a way ...

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Summer 2009


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Welcome back to NETexponent's Notable Newsletter! Summer is here and we hope you are all enjoying the season as much as we are. We have not gone away for vacation (well, not yet)! NETexponent’s team is here working hard and with a new found energy from the sizzling sun. We have some new achievements, new clients, new employees and as always, some valuable information about the industry...
  • New Clients!
    • SMX Selects NETexponent for Affiliate Program Management
    • Pingo chooses NETexponent to conduct Paid Search Marketing
    • Total Gym Direct
  • Update on the Internet Retail Tax
  • AffiliateBenchmarks Gathers Data For The 2009 Affiliate Marketing Research Study
  • Meet us!
  • New hires!
  • Did you know?
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Search Engine and Social Traffic from Press Releases


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WebProNews - Chris Crum - ‎Aug 7, 2009‎

"If you want a release to rank highly in search engines you have to use key words and link those to your Web site," says Peter Figueredo, CEO of NETexponent ...

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Spring 2009


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Welcome to NETexponent Notables Spring Issue! Pardon our newsletter suspension since last year’s publication; however, our winter hibernation is not for the lack of news. We’re momentarily catching our breath from ongoing flurry of activities to share with you company updates and fresh industry insights. Know where we’ve been, what we’ve done, and where we’ll pop up next. We even let you in on future projects brewing in our lab.
  • Happy Birthday NETexponent!
  • The Good, the Bad, and the Ugly of Search Affiliates!
  • Affiliated Benchmarks - 2nd Issue Preparation Phase
  • Total Gym Direct Partners with NETexponent
  • Tweeter Fever
  • Promoted Hall of Fame
  • NETexponent has Interns!
  • Meet Us
  • Headquarters Relocation - NETexponent's Movin' On Up
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