Topic: Outsourced Affiliate Program Management
Peter presented an overview of the pros and cons of outsourcing as well as helpful tips to help advertisers evaluate an outsourcing opportunity.
- Dan Chiss, Director, Affiliate Strategy, Performics
Affiliate Segmentation - the devil is in the details - Peter Figueredo, CEO and Co-Founder, NETexponent
Outsourced affiliate program management - Rob Key, CEO, Converseon
Search engine optimization - Fran Maier, Executive Director and President, TRUSTe
Goodware or badware - making black and white out of gray - Richard Spinabella, Sr Consultant and Usability Engineer, Sitewire
