NETexponent Co-Founder and CEO Peter Figueredo has been invited to speak at this third annual forum for inspiring and motivating leaders of innovation to deliver long-term value and competitive advantage to their organizations.  For more information, see FORTUNEInnovation.com.

Published In The July/August 2006 Issue of Revenue Magazine
Title: Going Out Is In
Author: Jennifer D. Meacham

August 1, 2006

Revenue Magazine Features NETexponent CEO, Peter Figueredo, in an article about outsourced affiliate marketing management.

Topic: Outsourced Affiliate Program Management

Peter presented an overview of the pros and cons of outsourcing as well as helpful tips to help advertisers evaluate an outsourcing opportunity.

• Dan Chiss, Director, Affiliate Strategy, Performics 
  Affiliate Segmentation - the devil is in the details
• Peter Figueredo, CEO and Co-Founder, NETexponent 
  Outsourced affiliate program management
• Rob Key, CEO, Converseon
  Search engine optimization
• Fran Maier, Executive Director and President, TRUSTe 
  Goodware or badware - making black and white out of gray
• Richard Spinabella, Sr Consultant and Usability Engineer, Sitewire 

Click here to learn more about Affiliate Summit

Topic: “Affiliates, Ad Networks, and Search...oh my"

Learn how to effectively balance your Affiliate Program with CPA Ad Networks and Search Engine Marketing. A Panel of experts will walk you through proven best practices that will maximize your ROI while protecting the integrity of all online marketing initiatives At sessions end you will:

Learn why affiliates are important in a world with ad networks and search marketing

Gain insights on holistic online Performance marketing

Master how best to coordinate affiliate and search efforts

Click  Here to learn more about this conference

CriticalEye, The Journal of Europe's Centre for Business Leaders Features NETexponent

Published in Issue 15

Title: A Half Decade of Entrepreneurial Marketing: Lessons from the Best Entrepreneurs

Author: Bruce Kasanoff

July, 2006

This article discusses many issues facing affiliate marketers and online performance marketing in general. Topics include properly measuring incentive offers, avoiding affiliate fraud, and protecting your brand.

Click here to download full article as a PDF

Topic: Future of Affiliate Marketing

This session will explore the affiliate marketing landscape as it has developed over the last few years and then take a look at the future of the industry. Leaders from every facet in the industry are represented on the panel to provide a myriad of perspectives and insights.

Moderator: Peter Figueredo, CEO NETexponent

Panelists:
Todd Crawford(VP of Sales, Commission Junction)
Steve Denton(Senior Vice President Client Development LinkShare)
Rob Jewell (CEO Gratis Internet)
Beth Kirsch(Group Manager Affiliate MarketingLowermybills.com)
David Lewis (President 77Blue)
Joe Speiser (Co-FounderAzoogleAds)

Click here to learn more about Affiliate Summit

Topic: Speaker's Showcase: One Minute Tips

The culmination of more than 35 sessions-worth of great advice. This is your final, fact-filled opportunity to glean one tidbit from ad:tech’s top tipmasters. Hear something unique and special from an assortment of speakers who bring to the marketplace a proven solution or innovative best practice. You will be scratching down notes as fast as you can when some of ad:tech’s best and brightest enjoy a bit of Warholian famousness and give you a tip in a minute! Enjoy!

Published In The June Issue Of Target Marketing Magazine Written By NETexponent CEO, Peter Figueredo

To have an effective corporate blog there are a few guidelines you should follow. With a nod to Robert Fulghum, I've taken some of the basic lessons from his best-selling book "All I Really Need to Know I Learned in Kindergarten" and applied them to blogging.

 Click Here To Read The Full Article

NETexponent CEO, Peter Figueredo, featured in online radio interview hosted by AD:TECH founder Susan Bratton.

Click here to hear the interview

Published In The March Issue Of Target Marketing Magazine Written By NETexponent CEO, Peter Figueredo

To have an effective corporate blog there are a few guidelines you should follow. With a nod to Robert Fulghum, I've taken some of the basic lessons from his best-selling book "All I Really Need to Know I Learned in Kindergarten" and applied them to blogging.

 Click Here To Read The Full Article

Topic: How to Grow a Profitable Affiliate Channel: Recruit the Best Partners for Your Business

Moderator:
Declan Dunn, CEO, Dunn Direct Group

Panelists:
Marissa Levinson, Director of Business Development and Sales, Six Apart
Peter Figueredo, CEO and Co-Founder, NETexponent
Amanda Watlington, Ph.D., Owner, Searching for Profit
Shawn Collins, CEO, Shawn Collins Consulting

Listen to the podcast

View Peter Figueredo's presentation from this panel

View Declan Dunn's presentation from this panel

View Amanda Watlington's presentation from this panel

View the full panel's presentation

Topic: Future of Affiliate Marketing

This session explores the affiliate marketing landscape as it has developed over the last few years and then take a look at the future of the industry. Leaders from every facet in the industry are represented on the panel to provide a myriad of perspectives and insights.

Listen to Q&A session

Published In The January/February 2006 Issue of Revenue Magazine
Title: Denied!
Author: Jennifer D. Meacham

Revenue Magazine Features NETexponent Media Director and Co-Founder, Chris Kramer, as well as NETexponent CEO and Co-Founder, Peter Figueredo, in an article about affiliate application review efforts.

Click here to download full article as a PDF