Published In The June Issue Of Target Marketing Magazine
Written By NETexponent CEO, Peter Figueredo
Many experts agree that the biggest threat to search engine marketing (SEM) is click fraud (invalid clicks generated by paid SEM campaigns). Google has even mentioned it in their financial statements. When you consider the explosive growth of SEM and the vast dollars invested in it by so many companies, it is easy to see why this is a hot topic. In this article I would like to explore some frequently asked questions on this subject. Hopefully this will help you to more easily understand, identify, and prevent click fraud from damaging your SEM efforts.
