Topic: Affiliates Bidding On Trademarks
The ever evolving affiliate-search landscape creates challenging issues for merchants. One of the hottest topics facing an online merchant is whether to allow affiliates to bid on its trademark. This panel will explore the economic, business and legal issues around trademark bidding.
Moderator: Peter Figueredo, CEO NETexponent
Panelists:
Gary Kibel, Attorney, Davis & Gilbert LLP
Beth Kirsch, Senior Marketing Manager, Audible
David Lewis, Founder, 77Blue
Carolyn Tang, Affiliate Manager, Orbitz
