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2004 I In The News

Shop.org Members Forum Features NETexponent CEO, Peter Figueredo, As A Speaker

Topic:Kicking it Up a Notch: Taking Your Affiliate Program to the Next Level ? or Pulling the Plug

Description: Measuring your current program’s success ? internal and external benchmarks, customer lifetime value and customer acquisition costs

  • Assuring brand enhancement, not damage
  • Finding new affiliates
  • Removing affiliates from a program & working direct


This entry was posted on Sunday, June 13th, 2004 at 9:42 am and is filed under In The News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.