The mission of AIM's Performance Based Marketing Council (PBMC) is to serve as the pro-active voice for the online marketing community specializing in pay-for-performance advertising initiatives, representing all involved constituencies as the primary source of education, information, the exchange of ideas, and the development of industry best practices and guidelines for ethical optimization. PBMC promotes ethical industry guidelines through creation, education, and adherence to Best Practices. As the leading performance based marketing council, our constituencies include marketers, consumers and PBM marketing entities. Through active education, PBMC helps organizations understand the value of PBM, its effectiveness, and strategies for integrating PBM into their overall marketing mix. Moreover, an important goal of AIMÃs PBMC is to encourage effective dialogue on current issues facing industry members.
