Topic: Affiliate Marketing and Shopping Engines: Who's Really Winning?
Details: Affiliate networks (like CJ and Linkshare) and shopping engines (like Shopping.com and Froogle) are all the rage. Traffic numbers abound, but who is really winning the hotly contested war for share of consumer referrals? comScore will use its unique database of not only shopping but actual buying behavior to report on competitive referral shares, category strengths, and consumer preferences for these different links in the shopping chain.
Moderator: Dan Hess, ComScore
Panelists:
Darnel J. Moore Project Manager, Affiliate Program, Major League Baseball Advanced Media
Vaughan Smith, Senior Director, Internet Marketing, eBay
Mile Felsing, Marketing Manager, RedEnvelope
Peter Figueredo, NETexponet
