Through the ups and downs of the media market, affiliate and performance marketing has solidified its model and found its niche. Today we share with you part one of a conversation with Peter Figueredo, Co-Founder and CEO of NETexponent, an agency that specializes in affiliate and performance marketing programs, to see how the media market swings have changed the way online marketers need to approach their pay-for-performance efforts.

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Topic: Affiliate Marketing Program Implementation

Details: Hear an affiliate marketing specialist and a panel of marketers who successful leverage affiliate marketing answer the three burning questions: 1. Should I invest in affiliate marketing and what can I expect from it? 2. How can I maximize the ROI of my affiliate program? 3. How can I insure the integrity of my brand while using affiliate marketing?

Moderator: Peter Figueredo, CEO, NETexponent

Panelists:
Ed Bussey, Figleaves.com
Pattiann McAdams, Avon Products
Anthony Rodio, StubHub
David Rogers, New Line Cinema

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The mission of AIM's Performance Based Marketing Council (PBMC) is to serve as the pro-active voice for the online marketing community specializing in pay-for-performance advertising initiatives, representing all involved constituencies as the primary source of education, information, the exchange of ideas, and the development of industry best practices and guidelines for ethical optimization. PBMC promotes ethical industry guidelines through creation, education, and adherence to Best Practices. As the leading performance based marketing council, our constituencies include marketers, consumers and PBM marketing entities. Through active education, PBMC helps organizations understand the value of PBM, its effectiveness, and strategies for integrating PBM into their overall marketing mix. Moreover, an important goal of AIMís PBMC is to encourage effective dialogue on current issues facing industry members.

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Topic: The Why Behind Advertiser Decisions

Details: What are your advertiser partners thinking and what criteria do they use to make program management decisions? Haven`t you wished you knew answers to these questions? This session delves into the key issues advertisers face as they drive success with their performance marketing programs.

Published in the September Issue of Target Marketing Magazine

Written By NETexponent CEO, Peter Figueredo

It is no secret that search engine marketing (SEM) is an effective online marketing tool. Unfortunately, it is not an easy practice to master. Here are 6 proven tactics that can help an advertiser increase the ROI from pay-per-click search engine marketing.

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Topic:The Maturing of The Performance Marketing Industry

Moderator: Peter Figueredo (CEO of NETexponent)

Panelists:
Dan Chiss (Director of Partner Services of Performics)
Todd Crawford (Vice President, Western Sales of Commission Junction) Rachel Honoway (Vice President Marketing of Kowabunga Technologies)

Topic:Affiliate Marketing: Worth the Cost?

Details:Sounds great: a network of sales agents paid solely on commission. Yet the affiliate landscape has become more complex. How do you ensure you're not recruiting an army of brand renegades? How can you prevent affiliates from spamming potential customers (and the search engines)? Are you liable if they do? Affiliates can be your closest ally, or your worst nightmare. How managers of some of the most successful affiliate programs out there keep everything on track.

Panelists:
Peter Figueredo, CEO and Co-Founder, NETexponent
Pattiann McAdams, Director of Ecommerce, Avon.com
David Rogers, Affiliate Marketing Specialist, E-Commerce, Brooks Brothers

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Published In Internet.com's e-commerce guide

E-tailers have relied on affiliate marketing as a key selling strategy for nearly as long as e-commerce itself has existed. But the relationship between marketers and their publisher partners has become more complex during the past months. Now, with CAN-SPAM, keyword competition, and growing concerns about fraud, does affiliate marketing still make sense as an investment for merchants?

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Topic:Kicking it Up a Notch: Taking Your Affiliate Program to the Next Level ? or Pulling the Plug

Description: Measuring your current program's success ? internal and external benchmarks, customer lifetime value and customer acquisition costs

• Assuring brand enhancement, not damage
• Finding new affiliates
• Removing affiliates from a program & working direct

Media Magazine, a leading advertising publication, has included NETexponent in its list of the top 50 leading interactive agencies for 2003 (alphabetically, to be fair) based on criteria including, new business wins and loses, client list, notable achievements, innovative approaches, expertise of senior management, types of interactive services provided, industry buzz, and when they could get a sneak peak, the billing information too.

Topic: Affiliate Marketing and Shopping Engines: Who's Really Winning?

Details: Affiliate networks (like CJ and Linkshare) and shopping engines (like Shopping.com and Froogle) are all the rage. Traffic numbers abound, but who is really winning the hotly contested war for share of consumer referrals? comScore will use its unique database of not only shopping but actual buying behavior to report on competitive referral shares, category strengths, and consumer preferences for these different links in the shopping chain.

Moderator: Dan Hess, ComScore

Panelists:
Darnel J. Moore Project Manager, Affiliate Program, Major League Baseball Advanced Media
Vaughan Smith, Senior Director, Internet Marketing, eBay
Mile Felsing, Marketing Manager, RedEnvelope
Peter Figueredo, NETexponet

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Published In The March Issue Of Target Marketing Magazine

Written By NETexponent CEO, Peter Figueredo

For the past few years, there's been an ongoing battle over which path marketers should take when seeking to acquire customers online. In the beginning, marketing departments told CEOs that online advertising was the golden goose, citing the millions of eyeballs ready and waiting for their company's message. That goose never laid a golden egg, and those eyeballs certainly weren't always translating into open wallets.

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Published In The April Issue Of DM News

The most common mistake marketers make is to send all their search engine traffic to their home page, Did-it.com CEO Kevin Lee said in DM News' latest video, "Effective Search Marketing Strategies and Practices."

Searches should lead directly to the appropriate landing page, Lee told moderator and DM News senior editor Brian Morrissey in taping last week for the hourlong video.

"The closer you can get them to the results of the search, the higher the conversion rate," he said.

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Published In The June Issue Of Target Marketing Magazine

Written By NETexponent CEO, Peter Figueredo

Deciding whether to outsource online direct response efforts or to build an in-house marketing team is a decision every advertiser faces at different stages in their development. Some advertisers need to outsource immediately, others establish a marketing practice internally before outsourcing, and still others find that building an internal marketing team is best for the long term.

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Topic: Performance-Based Marketing Tools, Techniques and Best Practices

Description: What are the components of a successful performance-based marketing (PBM) campaign? Join us as PBM marketers and solution providers discuss AIM's RoadMap To Successful Performance Based Marketing Programs'. From planning and objectives to affiliate solution provider selection criteria, this group will educate all marketers on how PBM has become much more than simply having your brand's logo on someone else's site. Understand how your affiliates need to speak to your brand, and how to use integrated interactive marketing to be successful in PBM.

Adbumb, an online advertising industry newsletter, just issued its list of Top 20 CPA and Affiliate Marketing Companies. (as voted by their users) The list includes companies from several very different categories including; consultants, agencies, technology providers, and message boards.

The copy read:
We really love this company: they are truly a direct marketing company for the masses and have perfected DM online. These guys take CPA marketing to a new level with their own custom made solutions, amazing reach and a proactive way to market CPA offers. Numerous properties that don`t run CPA offers have worked with NETexponent and no other companies. Their publisher emphasized system works well and makes money for everyone.

Topic: What Every Direct Marketer Should Know About Pay-For-Performance Marketing Online

Description: Over recent years pay-for-performance based marketing initiatives such as; affiliate marketing, media partnerships, and search marketing, have grown in popularity due to their high return on investment. The online ad market downturn aided in their popularity as many online publishers were more willing to accept Cost Per Acquisition CPA (or Per Inquiry) advertising deals. This panel will explore what has worked and what has not worked over this golden era for online performance marketing. These leaders in online performance marketing will share their experiences, learning, and insights. Furthermore, we will explore what lies ahead for these types of online marketing initiatives as the pendulum swings back in favor of the CPM model.

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