Topic: What Can Affiliate Marketing Learn From CPM Advertising?

Description: It is easy to see why affiliate marketing, with its low risk and high efficiencies, is more attractive to advertisers than CPM advertising. Many advertisers have fought long and hard battles to eliminate anything that is not performance based from their online marketing initiatives. Unfortunately, these advertisers may have thrown out the baby with the bath water. There are many CPM advertising best practices that have relevancy to affiliate marketing and pay-for-performance marketing in general. Some topics we will cover include; planning, creative, relevancy, make goods, testing, branding, and insertion orders. We will discuss some of these tactics and demonstrate how they can best be applied to affiliate marketing in order to improve overall results.