Search and Affiliate Marketing Agency Will Manage Affiliate Program for the Premiere Sporting Goods Retailer.

New York, NY (PRWEB) July 28, 2010 — NETexponent, a leading affiliate and search marketing agency in New York, announced today that Pittsburgh based Dick’s Sporting Goods Inc. (NYSE: DKS) has appointed them to manage, optimize, and grow their existing affiliate marketing and media partnership programs for its e-commerce site. This decision comes after an extensive agency search process conducted over several months and involving a number of online performance marketing agency candidates.

NETexponent outpaced several noteworthy contenders vying for control of the retailers’ affiliate business with their plans to expand Dick’s Sporting Goods current affiliate program through stabilization and diversification efforts. The Agency will maximize online order volume by leveraging its database and relationships with several hundred top-performing affiliate and media partner websites. Expanding category targets will get the agency’s all-star attention.

Our companies share an ethos: stellar customer service and an expert employee knowledge base creates unrivaled customer loyalty.” Figueredo adds that affiliates should “not only be your best salespeople but also your biggest fans.

“Dick’s is already the leading provider in the athletic retail space. We believe it should be the #1 online sporting goods retailer affiliate program,” Sal Conca, Senior Affiliate Manager and one of the leads on this new account. “The NETexponent team is ready to take [Dick’s Sporting Goods to the next level.”

“I am a fan and patron of Dick’s Sporting Goods,” says NETexponent CEO, Peter Figueredo. “Our companies share an ethos: stellar customer service and an expert employee knowledge base creates unrivaled customer loyalty.” Figueredo adds that affiliates should “not only be your best salespeople but also your biggest fans.”

NETexponent is proud to add Dick’s Sporting Goods, Inc. to its roster of clients that includes other top brands such as Audible.com, Hot Topic, Financial Times, and Total Gym. Notably, affiliate partners have the potential to earn 6% commissions on sales they refer towww.dickssportinggoods.com which Conca calls a “competitive industry rate.”

New and existing affiliate partners are encouraged to contact Sal Conca about advertising opportunities and current promotions by sending an email to DSG@NETexponent.com. NETexponent is committed to providing their affiliates with top quality service.

About Dick’s Sporting Goods

Dick’s Sporting Goods, Inc. is a full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel, and footwear in a specialty store environment. As of January 30, 2010, the Company has 424 stores in 41 states primarily throughout the eastern half of the U.S.

About NETexponent

NETexponent is a full-service online performance marketing agency based in New York City. Since 2001, NETexponent has developed efficiency-driven search marketing and affiliate marketing programs for premier clients. Our ground-breaking strategies and holistic approach to performance marketing help our clients achieve aggressive goals while maintaining brand integrity.

Search and Affiliate Marketing Research Company Conducts the Foremost Industry Research Effort

New York, NY (PRWEB) June 11, 2010 – AffiliateBenchmarks, the research division of NETexponent, the leading search and affiliate marketing agency , has released its third annual Affiliate Research Survey. The survey collects pertinent information for website publishers, advertisers, ad agencies, etc. and serves as a barometer of the variable climate that makes up the affiliate industry.

Last year’s 48-question survey not only collected information from over 3,500 industry experts and insiders but also holds the honor of being the largest research study the affiliate industry has ever seen. The information resulted in the 70 page AffiliateBenchmarks Report. While the 2009 report is still available for $199, it was also distributed for free to participants of the survey that completed all questions. This same offer exists for all 2010 participants.

Our goal is to produce an annual report that helps develop and reinforce best practices plus strengthen the relationships between affilates, advertisers, and agencies. Our industry depends on it for advancement.

“This year, we’ve added an agency survey and an advertiser survey,” states Peter Figueredo, NETexponent CEO. “The past couple of years we would get emails from industry partners saying they wished they could participate or from affiliates asking for data on these parties. We couldn’t think of a reason not to open it up to all avenues of this amazing industry!”

In addition to major industry companies such as Google, CommissionJunction, ShareASale, and MediaTrust, organizations like the Performance Marketing Association also support this effort. NETexponent invites the entire affiliate industry to participate in this survey as they hope to exceed last year’s landmark participation. The insights generated from the data collected are aimed at both advertisers and publishers to aid in the development of successful business strategies.

“AffiliateBenchmarks recognizes the importance of industry research and education,” co-founder Chris Kramer has noted. “Our goal is to produce an annual report that helps develop and reinforce best practices plus strengthen the relationships between affiliates, advertisers, and agencies. Our industry depends on it for advancement.”

Affiliates, advertisers, and agencies are encouraged to take the quick survey before the July 16th deadline so they can receive the results for free.

About AffiliateBenchmarks

AffiliateBenchmarks is the affiliate research division of NETexponent. AffiliateBenchmarks designs and executes affiliate marketing research with the purpose of increasing industry education and providing useful data and statistics to the affiliate community. We focus on the benefit of the affiliate marketing industry as a whole, and strive to provide reliable information that is interesting and useful to a wide range of people involved with affiliate marketing.

About NETexponent

NETexponent is a full-service online performance marketing agency based in New York City. Since 2001, NETexponent has developed efficiency-driven search marketing and affiliate marketing programs for premier clients. Our ground-breaking strategies and holistic approach to performance marketing help our clients achieve aggressive goals while maintaining brand integrity.

NETexponent is now managing the affiliate marketing programs for five leading organizations across many growing industries. These programs are flourishing in the shaky economy due to their performance-based pay structure which yields success for both the agency and their new clients.

New York (PRWEB) January 18, 2010 — Leading organizations across growing industries recently chose online marketing agencyNETexponent to manage their affiliate marketing programs. These organizations chose NETexponent because of the agency’s efficiency-driven services and performance based pricing structure.

NETexponent will be managing the affiliate marketing programs for Hot Topic and its subsidiaries Torrid and Shockhound. Additionally, NETexponent will also be managing the affiliate programs for Yola and Automotive Concepts. “We chose to work with NETexponent because of their experience and industry connections in affiliate marketing. Yola will benefit from the foremost authority in the industry managing our new program,” Vinny Lingham, CEO of Yola, remarked about the new partnership.

Peter Figueredo, CEO of NETexponent stated, “We are proud that our past success has afforded us the opportunity to work with these distinguished organizations. Our entire team is excited to begin delivering results for our new clients.”

Premier authorities regard NETexponent as a leading affiliate marketing agency because of their strong relationships with top-tier affiliates and the reputation they have developed over the past 8 years. NETexponent is staffed by a growing team of industry experts in a tight employee to client ratio who strive to continuously improve their client’s online marketing campaigns.

Peter Figueredo, CEO of NETexponent stated, “We are proud that our past success has afforded us the opportunity to work with these distinguished organizations. Our entire team is excited to begin delivering results for our new clients.” This sort of aggressive growth ranked NETexponent near the top of Inc. Magazine’s 500/5000 list of America’s fastest growing independent companies a few months earlier.

About NETexponent

NETexponent is a full-service online performance marketing agency based in New York City. Since 2001, NETexponent has developed efficiency-driven search marketing and affiliate marketing programs for premier clients. Our ground-breaking strategies and holistic approach to performance marketing help our clients achieve aggressive goals while maintaining brand integrity.

Follow us on Twitter @NETexponent, @AffBenchmarks, @SEMBenchmarks

About Hot Topic

The Hot Topic concept began in the 1960s with bootleggers selling tee shirts at concert venues. Over the years, artists began to realize the commercial potential of licensing their likenesses and logos to tee shirt manufacturers and others who produced assorted merchandise. The idea behind the Hot Topic concept essentially began in the 1960s with bootleggers selling tee shirts at concert venues. Over the years, artists began to realize the commercial potential of licensing their likenesses and logos to tee shirt manufacturers and others who produced assorted merchandise.

About Torrid

Before Torrid launched in 2001, there weren’t many shopping options for the fashionable plus-sized girl. Torrid recognized this and created a women’s plus-size fashion line inspired by fashion icons, runway shows, music and pop culture. Torrid is a division of Hot Topic, Inc., a public company that is traded on the NASDAQ exchange under HOTT.

About Shockhound

Check out our investor relations page with annual reports, SEC filings, press releases and other Hot Topic, Inc. info by clicking the link below. ShockHound is an explosion of music culture, filled with millions of MP3s, a massive selection of band merch, exclusive interviews and videos of your favorite bands, and a community of fellow music addicts who crave new sounds. ShockHound is a division of Hot Topic, Inc., a public company that is traded on the NASDAQ exchange under HOTT.

About Yola

Yola offers a free website creation tool that empowers small businesses, non-profits and everyday users to easily create professional quality websites. Yola’s intuitive drag and drop technology enables users to easily incorporate a variety of content including YouTube videos, Google Maps, PayPal shopping carts and many more without needing any technical skills. Privately-held Yola, backed by Reinet Fund, is the recipient of numerous industry accolades including The Industry Standard 100, a Fast Company Fast 50 Reader Favorite and BusinessWeek’s 50 Best Tech Startups. The company is headquartered in San Francisco, Calif.

About Automotive Concepts

Automotive Concepts was founded in 1982 with a vision to provide new car dealers in the Philadelphia area with a dependable one-stop restyler, carrying the finest aftermarket products backed by professional installation. With a workforce approximately 200 strong, Automotive Concepts is proud to be one of the largest restylers in the nation. Automotive Concepts plans for further expansion into new markets and will always provide our customers with the highest quality, best looking automotive products for today, tomorrow, and into the future.

Largest Affiliate Survey To-Date Highlights Disparity between Available Tactics and Community Usage; Points to Opportunities for Immediate and Long-term Improvement.

New York, NY (PRWEB) November 13, 2009 — Today, AffiliateBenchmarks, the research division of NETexponent, announced the general availability of its second annual report based on a survey of the affiliate industry. The goal of the survey was to determine the current landscape of the industry and the opinions of its key contributors. Among the survey’s 3500 responses, AffiliateBenchmarks uncovered several key opportunities for affiliates to improve their practices and generate more revenue from advertising programs, many of which are tactics that can be implemented immediately. The report also contains valuable information for the entire online marking ecosystem, including advertisers, publishers, affiliate networks, managers and consultants.

By evaluating the survey responses individually as well as comparisons between five unique skill and income based profile segments, AffiliateBenchmarks uncovers the needs, challenges and opportunities in today’s rapidly growing affiliate landscape. The results found that nearly half (49 percent) of survey respondents joined the industry in the past two years, and over half consider affiliate advertising to be a part-time job or hobby. While many newcomers are getting into the game on the side hoping to make supplemental income, nearly half of the survey respondents reported that less than five percent or none of their links generated a sale in the month before completing the survey.

With commission amount being the number one reported reason affiliates join a new program (69 percent), it’s apparent that the potential to earn money is a major driver for new affiliates in the space. However, many are overlooking or are unaware of today’s technologies and strategies that are driving success and revenue for more experienced affiliates in the industry.

For example:

Although there is a clear correlation between the reported number of keywords purchased and the reported monthly revenue of the affiliate, only 36 percent of survey respondents utilize PPC search.

• The use of flash ads and video widgets performed excellent or well for those who claimed to employ these tactics, however, the large majority of survey respondents did not leverage these formats.
• Nearly 40 percent (38.5 percent) of survey respondents do not read any blogs for up-to-date information and helpful tips.
• Nearly half (46.9 percent) of survey respondents do not collect data on their websites’ audiences; 14.4 percent of those did not even know where this information comes from.

“The affiliate industry is growing and evolving rapidly, and it is essential for new affiliates joining the game to quickly come up to speed on the latest trends and strategies if they want to compete in this lively marketplace,” said Peter Figueredo, CEO of NETexponent. “The AffiliateBenchmarks report can be a great getting-started guide for these newcomers as well as a tool to help seasoned marketers improve results.”

To purchase the full report, visit: http://affiliatebenchmarks.com/.

About AffiliateBenchmarks
AffiliateBenchmarks is the affiliate research division of NETexponent. AffiliateBenchmarks designs and executes affiliate marketing research with the purpose of increasing industry education and providing useful data and statistics to the affiliate community. We focus on the benefit of the affiliate marketing industry as a whole and strive to provide reliable information that is interesting and useful to a wide range of people involved with affiliate marketing. To achieve survey participation for the second annual report, AffiliateBenchmarks partnered with supporters such as Commission Junction, Google Affiliate Network, Linkshare, Mediatrust, Pepperjam Network, Performance Marketing Alliance, Shareasale and Zanox.

Reproduction or redistribution is prohibited without written permission. Copyright ©2009 AffiliateBenchmarks™, a division of NETexponent LLC. 115 West 30th Street Suite 900, New York, NY 10001 | 212.981.2700, option 2 GetResults (at) NETexponent (dot) com

About NETexponent
NETexponent is a full-service online performance marketing agency based in New York City. Since 2001, NETexponent has developed efficiency-driven online marketing programs for premier clients. In addition to operating AffiliateBenchmarks, we offer innovative strategies in affiliate and search engine marketing as well as other areas, including social media marketing and lead generation. Our ground-breaking strategies and holistic approach to performance marketing help our clients achieve aggressive goals while maintaining brand integrity and customer quality. NETexponent is committed to being the industry’s most efficient and ethical performance marketing agency, continually evolving to address changing market conditions and client needs.

Media Director for affiliate marketing agency NETexponent to speak during Affiliate Research, Surveys, and Case Studies’ Session about his marketing research insights

Las Vegas, Nevada (PRWEB) November 2, 2009 — Chris Kramer, Media Director and Co-Founder of "linkClick( this.href );" target="_blank" title="NETexponent">NETexponent, will be speaking at PubCon Las Vegas 2009 on November 10th. He will be joined by Will Martin-Gill, Director of
Internet Marketing for eBay and Joe Stepniewski, co-founder of Skimlinks, a producer of affiliate marketing technology. The session being held at 4:15 pm will address the varying quality of
available marketing research information in the affiliate marketing space. Kramer and the other speakers will lead discussions centered on their own expert research.

Chris Kramer will address this issue by citing key findings from AffiliateBenchmarks’ 2009 report. title="AffiliateBenchmarks">AffiliateBenchmarks is the research division of NETexponent, and their second annual report was recently released to the public. Kramer will discuss the report’s
findings as they relate to affiliate marketing and search marketing, such as how affiliate networks play a role for affiliates in deciding whether or not to apply to an affiliate program as well as
affiliates’ preferred networks. Kramer will conclude with statistics on the use of promotional search marketing methods and the general success affiliates report when utilizing these tactics.

“I am looking forward to the opportunity to offer the most up to date information to those who attend the session. In an industry this dynamic, the more current the marketing research study, the
more relevant it is to both affiliates and merchants. With the breadth of information compiled in the AffiliateBenchmarks 2009 report, the topics I cover will be relevant to nearly any of the
conference attendees.”

About NETexponent
NETexponent is a full-service online performance marketing agency based in New York City. Since 2001, NETexponent has developed efficiency-driven search marketing and affiliate marketing programs
for premier clients. Our ground-breaking strategies and holistic approach to performance marketing help our clients achieve aggressive goals while maintaining brand integrity.

About PubCon
PubCon is a multi-track educational conference hosted by SearchEngineWorld and WebmastWorld. PubCOn events are for thought leaders and professionals in search engine and Internet marketing and
advertising to gather and to share best practices in the design, development, promotion and marketing of their internet businesses and brands.

Search Marketing and Affiliate Marketing Specialist Agency Earns Top Ranks in Multiple Categories.

New York, NY (PRWEB) September 3, 2009 – NETexponent, an online performance marketing agency based in New York City, was recently recognized by Inc. Magazine on their annual ‘Inc. 500|5000‘. This list of 5000 privately held companies highlights those that have had significant growth in the past four years.

In the four year period since 2005, NETexponent has grown from $1.7 million to $6.1 million in yearly revenue. Because of this 260.9% growth rate, the agency earned the overall rank of 1,216 on the list. Given NETexponent’s performance-based pricing structure for theiraffiliate marketing and search marketing services, growth in revenue for the agency has meant significant growth in revenue for their clients as well.

We are honored to be featured on the list and proud to say that our achievement is tied directly to our clients’ success. Our team has implemented aggressive online marketing techniques since our founding in 2001, and we have a developed an impressive record of successful campaigns

"We are honored to be featured on the list and proud to say that our achievement is tied directly to our clients’ success. Our team has implemented aggressive online marketing techniques since our founding in 2001, and we have a developed an impressive record of successful campaigns," noted NETexponent CEO Peter Figueredo.

The growth rate stands out considerably because NETexponent operates in the advertising and marketing industry, which had a much lower average growth of 20% among the Inc. 500|5000 list of companies. NETexponent was 109th of the 400 companies in the ‘Advertising and Marketing’ industry that made the 2009 list and faired even better in their region by ranking 92nd in the NY Metro area, which is one of the most competitive areas.

About NETexponent:
NETexponent is a full-service online performance marketing agency based in New York City. Since 2001, NETexponent has developed efficiency-driven search marketing and affiliate marketing programs for premier clients. Our ground-breaking strategies and holistic approach to performance marketing help our clients achieve aggressive goals while maintaining brand integrity.

About the Inc. 500|5000:
The Inc. 500|5000 is ranked according to percentage revenue growth from 2005 through 2008. To qualify, companies must have been founded and generating revenue by the first week of 2005, and therefore able to show four full calendar years of sales. Additionally, they have to be U.S.-based, privately held, for profit, and independent as of December 31, 2008

Click here to read the press release

PR Web (press release) – ‎Sep 3, 2009

In the four year period since 2005, NETexponent has grown from $1.7 million to $6.1 million in yearly revenue. Because of this 260.9% growth rate, …

New York, NY (PRWEB) September 3, 2009 — NETexponent, an online performance marketing agency based in New York City, was recently recognized by Inc. Magazine on their annual ‘Inc. 500|5000‘. This list of 5000 privately held companies highlights those that have had significant growth in the past four years.

In the four year period since 2005, NETexponent has grown from $1.7 million to $6.1 million in yearly revenue. Because of this 260.9% growth rate, the agency earned the overall rank of 1,216 on the list. Given NETexponent’s performance-based pricing structure for their affiliate marketing and search marketing services, growth in revenue for the agency has meant significant growth in revenue for their clients as well.

“We are honored to be featured on the list and proud to say that our achievement is tied directly to our clients’ success. Our team has implemented aggressive online marketing techniques since our founding in 2001, and we have a developed an impressive record of successful campaigns,” noted NETexponent CEO Peter Figueredo.The growth rate stands out considerably because NETexponent operates in the advertising and marketing industry, which had a much lower average growth of 20% among the Inc. 500|5000 list of companies. NETexponent was 109th of the 400 companies in the ‘Advertising and Marketing’ industry that made the 2009 list and faired even better in their region by ranking 92nd in the NY Metro area, which is one of the most competitive areas.

About NETexponent:
NETexponent is a full-service online performance marketing agency based in New York City. Since 2001, NETexponent has developed efficiency-driven search marketing and affiliate marketing programs for premier clients. Our ground-breaking strategies and holistic approach to performance marketing help our clients achieve aggressive goals while maintaining brand integrity.

About the Inc. 500|5000:
The Inc. 500|5000 is ranked according to percentage revenue growth from 2005 through 2008. To qualify, companies must have been founded and generating revenue by the first week of 2005, and therefore able to show four full calendar years of sales. Additionally, they have to be U.S.-based, privately held, for profit, and independent as of December 31, 2008.

New York, NY — August 12, 2009 — The Search Marketing Expo – SMX series comprises highly influential conferences driven by the lively participation and dynamic collaboration of industry leaders in search engine marketing. SMX, produced by Third Door Media Inc., has partnered with NETexponent to promote SMX events through the launch of a new affiliate marketing program in the pepperjamNETWORK.

SMX holds several conferences within the U.S, including SMX East in NYC, SMX West in Santa Clara, CA, and SMX Advanced in Seattle. The upcoming SMX East will be held in New York City, October 5-7 and features three jam-packed days with over 50 sessions of cutting edge content on search engine optimization (SEO), paid search advertising (PPC), social media marketing, local and mobile search marketing and search-friendly design and development.

In preparation for launch, the NETexponent team conducted a thorough analysis of the search engine marketing education industry and competitive space to produce a carefully tailored affiliate marketing strategy. After setting up the appropriate tracking technology and rigorous testing and refinement, the new SMX affiliate campaign is now open for applications.

NETexponent will help affiliates promote SMX the best way they can. The affiliate marketing program starts with 6% commission for every sale referred through the affiliates’ own website(s). Publishers will earn commissions up to 45 days after the initial click. Certain top publishers can get higher commissions if they contact NETexponent directly.

“Having previously attended SMX conferences, it gives me great pleasure to work closely with the SMX team. The highly anticipated events are always relevant to current trends and issues,” said Chris Kramer, Media Director and Co-Founder of NETexponent. “We hope by partnering with them we will create an effective affiliate marketing program that will ultimately strengthen SMX’s presence in the industry.”

Chris Elwell, President of Third Door Media, the company behind Search Marketing Expo, said “We chose NETexponent based on their solid reputation of fostering close relationships between advertisers and affiliates. Plus, we were impressed with NETexponent’s commitment to increasing valuable order volume while keeping costs efficient for all their affiliate marketing programs.”

Key to NETexponent’s effectiveness is their wealth of experience in customized affiliate marketing and media partnership programs as well as their program flexibility. The agency is managed by a team of performance marketing pioneers dedicated to providing services that are efficient, always evolving, and consistently ethical.If you are interested in becoming an affiliate for Search Marketing Expo – SMX, visit the sign-up page or email us at SMX@NETexponent.com.

For more information on SMX East, October 5-7 in New York or to register, visit http://searchmarketingexpo.com/east.

About Search Marketing Expo and Third Door Media: The Search Marketing Expo – SMX conference series is produced by Third Door Media, Inc. Third Door Media’s mission is to empower internet and search marketing professionals by providing the trusted content and community services they need to be successful. Search Marketing Expo events held in the United States include SMX East, SMX West, and SMX Advanced. International events include SMX Munich, SMX Sydney and SMX London. The full list and schedule of events is available at http://searchmarketingexpo.com.

About NETexponent: NETexponent is an online performance based marketing agency located in New York that builds custom partnership networks for efficiency oriented advertisers. Founded in January of 2001, the metrics-driven firm leverages nearly a decade of management experience in structuring win-win, performance based deals with online publishers ranging from automated affiliate networks to integrated media partnerships. The agency focuses on efficiently acquiring the most valuable customers for each client. NETexponent is committed to being the industry’s leading performance online marketing agency, continually evolving to address changing market conditions and client needs. Read our blog! NETexponent Blog Follow us on Twitter! @NETexponent

Online marketing agency NETexponent to provide affiliate marketing survey results from over 450 participants to help inform marketing best practices, FREE for 30 days.

New York, NY — November 12, 2008 — Full-service online marketing agency NETexponent announced today the release of free affiliate marketing research in the form of the results of a 23-question survey distributed earlier this year. The survey collected information about affiliates’ firsthand experiences in the affiliate marketing space and was designed to help develop and evaluate marketing best practices. The report will be available on AffiliateBenchmarks.com, the affiliate research division of NETexponent.

AffiliateBenchmarks recognized a gap in existing research on affiliate marketing, prompting the division to initiate its research effort. Rather than build a survey focused on advertisers, agencies, or others involved in affiliate marketing, AffiliateBenchmarks’ survey aimed to collect information about affiliate marketing from the affiliates’ perspective. The survey posed questions about affiliates’ wants, needs, and experiences, and the results included in the report released today should help reinforce marketing best practices and develop new ones. The report will be available free for 30 days, after which it may be purchased.

The survey included 23 questions about topics such as affiliates’ experiences with different types of ad performance, site visitor demographics, technology and communication preferences, reasons for joining an affiliate program, experiences with emerging technology, and more. Affiliates and other members of the affiliate marketing community should find the responses interesting and relevant.

“We were hoping to uncover practical information about affiliates and their experiences by conducting this survey, and we were not disappointed,” said Chris Kramer, Media Director and Co-Founder at NETexponent. “We definitely feel like members of the affiliate community will be able to use this information to their benefit and that we’ve been able to give back to the industry by coordinating this survey and contributing to the effort to continually learn more about affiliate marketing, as well as develop and reinforce marketing best practices.”

AffiliateBenchmarks and NETexponent publicized the survey by directly contacting known affiliates, publishing a press release, and promoting the survey on websites and blogs. The goal was to spread the word to as many affiliates as possible, and with the help of other members of the affiliate community AffiliateBenchmarks was able to accumulate over 450 responses.
If you are interested in a copy of the free affiliate marketing research available in this report, please visit http://www.AffiliateBenchmarks.com

About AffiliateBenchmarks
AffiliateBenchmarks is the affiliate research division of NETexponent. AffiliateBenchmarks designs and executes affiliate marketing research with the purpose of increasing industry education and providing useful data and statistics to the affiliate community. We focus on the benefit of the affiliate marketing industry as a whole, and strive to provide reliable information that is interesting and useful to a wide range of people involved with affiliate marketing.

About NETexponent
NETexponent is an online performance based direct marketing agency based in New York that builds custom partnership networks for efficiency focused advertisers. Founded in 2001, the metric-driven firm leverages nearly a decade of management experience in structuring win-win, performance-based deals with online publishers ranging from automated affiliate networks to integrated media partnerships, and focuses on efficiently acquiring the most valuable customers for clients. NETexponent is committed to being the industry’s most efficient and ethical performance marketing agency, continually evolving to address changing market conditions and client needs.

Online marketing agency NETexponent will manage a profitable B2B search engine marketing campaign for vertical search engine goWholesale.

New York, NY — September 10, 2008 — goWholesale.com, a division of Liquidity Services Inc., provides wholesale buyers with an efficient and fast way to connect with vendors and merchants. In an effort to direct more traffic to the goWholesale website the company has partnered with NETexponent, an online direct marketing and PPC agency who will manage the company’s B2B (business-to-business) search engine marketing campaign. The paid search program will deliver quality traffic to goWholesale through highly targeted media campaigns across a variety of search engines.

goWholesale is a vertical B2B search engine that allows advertisers to promote their businesses through PPC (pay per click) advertising, organic search listings, or banner ads on its site.

“NETexponent’s enthusiasm in tackling this PPC campaign showed us they had a clear vision,” said Jean Bahnik, Senior Director at goWholesale. “This type of PPC architecture is a bit of uncharted territory, so the guidance of an experienced marketing agency is paramount. Based on the results we’ve seen thus far NETexponent has the innovation and organization to manage such a complicated search engine marketing campaign and we are excited to continue our partnership.”

The primary goal of the PPC search engine marketing campaign is to maintain a positive ROI for goWholesale without raising the CPC for goWholesale’s advertisers. To do so, NETexponent will be administering search arbitrage which will allow goWholesale to profit from the difference between the CPCs of keywords in their search campaign and the CPC for advertisers on their site. goWholesale’s PPC campaign will run on Google, Yahoo, MSN, and Superpages, adding another level of complication as these search engines are also indirect competitors of goWholesale.

In the first month after NETexponent began managing the search engine marketing campaign, goWholesale has already achieved an 8% ROI increase on Google search terms, 15% on MSN, 35% on Google 411, and 7% overall. This ROI increase exceeded goWholesale’s expectations and the positive trend is expected to continue as the campaign develops.

“goWholesale provides a very valuable service to many businesses and we are pleased to be working with them,” said Peter Figueredo, Co-Founder and CEO of NETexponent. “In a short amount of time our search marketing team has successfully addressed the unique challenge of driving paid traffic from the search engines to goWholesale.com that will in turn result in profitable clicks on ads for their advertisers.”

In order to capitalize on the search arbitrage strategy NETexponent will need to constantly analyze CPCs in the ever-changing search landscape, including the unique situations surrounding vertical B2B engines. The PPC agency team will decrease or remove bids on words that create a negative ROI and examine and expand bids on words that do the opposite. As goWholesale increases their partnership with advertisers, competition on their site will drive keyword bidding up, creating more flexibility in bidding for goWholesale’s own search engine marketing campaign, another way to maintain a positive ROI.

About goWholesale
goWholesale‘s mission is simple: to help your business to do business. Owned and operated by Liquidity Services Inc. (NASDAQ: LQDT), goWholesale started in 2004 as a B2B search engine to help wholesale buyers connect to wholesale suppliers in the quickest and most efficient way possible via the internet. Since then, we’ve helped change the way wholesale products are sourced, and now we’re leading the way as the premier web portal for sourcing a range of wholesale products, finding providers of business services, reading the latest articles, news, and tips for starting and growing a business, and sharing viewpoints with a community of businessmen and women.

About NETexponent
NETexponent is a full service online performance marketing agency based in New York City. Since 2001, NETexponent has developed efficiency-driven online marketing programs for leading clients like Audible.com, a subsidiary of Amazon.com, Financial Times, and Wine Enthusiast. NETexponent offers innovative strategies in affiliate and search engine marketing as well as other areas like social media marketing and lead generation. Our ground-breaking methodologies and holistic approach to marketing augment both online and offline efforts to help our clients achieve aggressive goals while maintaining brand integrity. NETexponent is committed to being the industry’s most efficient and ethical performance marketing agency, continually evolving to address changing market conditions and client needs.

http://www.netexponentblog.com

Online marketing services agency NETexponent will attend premiere affiliate marketing conference Affiliate Summit
East, contributing in many ways including panel sessions and sharing results of the company’s affiliate survey.

New York, NY August 5, 2008 — NETexponent, an online direct marketing agency and provider of online marketing services, will have a significant presence at this year’s Affiliate Summit East, an affiliate marketing industry conference. The gathering is an important networking and educational opportunity for members of the affiliate marketing industry including affiliate marketers, advertisers, agencies, networks, and vendors.

Attendees of Affiliate Summit East have access to educational sessions on affiliate program management, the latest industry issues, and various networking opportunities throughout the event. The 2008 Affiliate Summit East will be held in Boston, Massachusetts from August 10th through 12th marking the tenth Affiliate Summit since the conference’s launch in 2003. NETexponent has been involved in the event since its inception and will be participating in this year’s affiliate marketing summit in several different ways.

NETexponent was founded in 2001 as an online, direct marketing, performance-based agency. The company offers an array of online marketing services to its clients including affiliate program management. NETexponent has consistently created profitable arrangements through media partnerships, vertical affiliates, and select search affiliates. This diverse affiliate experience has helped to make NETexponent an agency leader in affiliate program management.

In addition to affiliate program management, NETexponent offers online marketing services such as pay per click search, search engine optimization, display media, lead generation, creative development, comparison shopping, social marketing, and international search and affiliate campaigns for top brand clients like Audible.com (an Amazon.com, Inc. subsidiary), Wine Enthusiast, Financial Times, Advanta, CardScan (a Newell Rubbermaid brand), and Nickelodeon Kids and Family Games.

NETexponent recently created and distributed an affiliate survey which garnered over 500 responses from affiliate marketers detailing their wants, needs, and experiences in affiliate marketing. Copies of the results will be available to survey participants as well as distributed to interested parties at Affiliate Summit East at NETexponent’s booth (#944).

The booth will be occupied by one of NETexponent’s seven expert affiliate marketers attending the event. In addition, NETexponent’s Co-Founders will be contributing to Affiliate Summit East in two special ways. Peter Figueredo will be participating in a Live Affiliate Manager Workshop Roundtable Discussion, “The Changing Search Landscape and Its Effects on Affiliate Marketing,” the day before the Summit kick-off, Saturday, August 9th. Chris Kramer will also be contributing to the Summit on an instructional level as he and other industry leaders explore the performance marketing landscape and what the future holds in “The Future of Performance Marketing” panel session on August 12th, the closing day of the Summit.

Chris Kramer will also serve as an Affiliate Summit mentor this year. Affiliate Summit mentors are paired with an attendee new to the affiliate marketing conference, answer their questions, and provide helpful advice on getting the most out of the three day event.

“We’re really looking forward to attending Affiliate Summit this year. We love the opportunity the summit provides to network with all kinds of members of the affiliate community and to learn about and discuss industry issues. We’ve been going to Summits since 2003 because this conference is truly one of the best in the league and we’re proud to be a part of it,” said Peter Figueredo.

If you are interested in contacting NETexponent while at Affiliate Summit East this year, please visit http://sponsors.affiliatesummit.com/ to set up an appointment. If you can’t make it to the Summit but would like to contact the company, you can reach NETexponent at (212) 981-2700 or at getresults@NETexponent.com.

About NETexponent
NETexponent is an online performance based direct marketing agency based in New York that builds custom partnership networks for efficiency driven advertisers. Founded in 2001, the metric-driven firm leverages nearly a decade of management experience offering online marketing services and structuring win-win, performance-based deals with online publishers ranging from automated affiliate marketing networks to integrated media partnerships, and focuses on efficiently acquiring the most valuable customers for clients. NETexponent is committed to being the industry’s most efficient and ethical performance marketing agency, continually evolving to address changing market conditions and client needs.

About Affiliate Summit
Affiliate Summit was founded by Missy Ward and Shawn Collins in 2003 for the purpose of providing educational sessions on the latest industry issues and fostering a productive networking environment for affiliate marketers. Attendees at Affiliate Summit events break out into five main categories: agencies, affiliates, merchants, networks, and vendors. Affiliate Summit focuses on educational, industry-relevant content and networking.

The Board will plan development of the Performance Marketing Alliance’s objectives, governing practices, membership, operations, and fundraising to benefit the search marketing and affiliate marketing industries.

The Performance Marketing Alliance announced this month the members who will comprise the organization’s Formation Advisory Board, or FAB. Eleven industry professionals were peer-selected to share their expertise and represent the interests of the affiliate marketing and search marketing communities and other direct marketing channels.

Peter Figueredo, CEO and Co-Founder of NETexponent, an online performance-based direct marketing agency, is one of the eleven elected board members. A prominent voice in the direct marketing industry and an expert on affiliate and search marketing, Peter frequently speaks at key conferences like Affiliate Summit and ad:tech, has contributed to FeedFront affiliate magazine, and is continually sharing his knowledge with the expert affiliate and search marketing teams at NETexponent, fostering an innovative environment.

“I am extremely honored to be able to serve on the FAB,” says Peter. “I will be in excellent professional company and believe that together we will be able to get the PMA off to a great start. I’m excited to get this much-needed industry association off the ground.”

The Performance Marketing Alliance, or PMA, was created to raise industry awareness and credibility. The PMA is sponsoring dedicated formation initiatives like the FAB to carefully investigate requirements for the new group.

“Over 100 leaders in performance marketing have participated in this effort so far,” says Rebecca Madigan, Founding Organizer for the PMA. “The response and support for this initiative has been overwhelming, which is a good indication to me that this industry is ready for a professional association.”

The FAB represents a wide range of industry experience from various facets of performance, affiliate, and search marketing. Peter is one of two agency representatives who join two members each from the affiliate, merchant, and network spaces. The three remaining members are consultants, journalists, and solution providers. The FAB will prepare for the PMA launch by working to develop the group’s objectives, governing practices, membership, operations, and fundraising strategies. They will also elect the Performance Marketing Alliance’s board of directors from volunteer industry leaders sometime after their inaugural meeting, scheduled for mid-August.

Before co-founding NETexponent, Peter gained online marketing experience working at several interactive agencies. He served as the EVP Director of Performance Marketing at Mass Transit Interactive and as Director at i-traffic, now a division of Agency.com. Peter helped to establish and grow i-traffic’s Affiliate Marketing Services division. At a time when affiliate marketing was relatively unknown, Peter was building and managing affiliate programs for leading Fortune 500 companies.

Peter has helped NETexponent to have a role in the affiliate marketing community since its inception in 2001. He has participated in industry organizations of the past and present and values upholding marketing best practices, which he sees as an integral part of working ethically in the industry. Peter also focuses on contributing to the education of community members about the value of performance and affiliate marketing. Recently, Peter organized a large affiliate survey which gathered data from over 500 respondents. The results will be issued in a free report that Peter hopes will enrich and educate the performance marketing industry.

NETexponent now works with such clients as Audible.com, Wine Enthusiast, Shockwave, and MTV Networks. In March they were finalists for the ad:tech Best Affiliate Campaign Award for their work with iChapters.com.

“Over the next several weeks, the FAB 11 will work with five working groups to help define the structure of the PMA,” explains Madigan. “Our hope is to have the PMA organized in a couple of months so we can get busy with our objectives.”

About Performance Marketing Alliance
The Performance Marketing Alliance is a new industry association for performance marketing professionals with the goal of raising the visibility and credibility of the performance marketing industry. The PMA hopes to launch as a fully-formed organization in January of next year. It will operate using a non-profit structure with the help of membership dues and a full time, professional staff.

About NETexponent
NETexponent is an online performance based direct marketing agency based in New York that builds custom partnership networks for efficiency driven advertisers. Founded in 2001, the metric-driven firm leverages nearly a decade of management experience in structuring win-win, performance-based deals with online publishers ranging from automated affiliate marketing networks to integrated media partnerships, and focuses on efficiently acquiring the most valuable customers for clients. NETexponent is committed to being the industry’s most efficient and ethical performance marketing agency, continually evolving to address changing market conditions and client needs.

Online marketing agency, NETexponent, is tasked with creating a profitable B2B affiliate program for goWholesale.

New York, NY — June 3, 2008 — goWholesale is recognized as a leading vertical search engine. Their goal is to offer wholesale buyers an efficient and quick way to find vendors and suppliers. goWholesale currently allows advertisers to promote their business through pay per click advertising, organic search listings, or via banner ads. In an attempt to further grow their business, goWholesale has partnered with NETexponent to launch and manage their business to business (B2B) affiliate program. This B2B program will allow websites to partner with goWholesale while receiving commission for every new advertiser who signs up through their site.

“This is a great opportunity to get creative with affiliate marketing,” said Peter Figueredo, CEO and Co-Founder of NETexponent. “goWholesale isn’t a traditional online retailer, they are a search engine, so our strategy will include utilizing proven best practices as well as seeking unique opportunities that will attract businesses to become a part of goWholesale.”

NETexponent’s knowledge of the affiliate landscape will be instrumental in creating a profitable B2B affiliate program for goWholesale. With seven plus years of affiliate marketing experience, NETexponent will grow, optimize and manage the goWholesale affiliate program by leveraging their database of over 25,000 affiliates to recruit well suited vertical affiliates and top publishers that will drive qualified advertisers to goWholesale.com.

goWholesale has big plans for their B2B affiliate program which made selecting the best outsourced program managers very critical. “NETexponent’s innovative approach to affiliate recruitment was a major factor in choosing them as our affiliate agency”, said Jean Bahnik, Senior Director at goWholesale. “I was instantly impressed by their knowledge and expertise in affiliate marketing. They have the tools and relationships to successfully attract and optimize the best affiliates.”

NETexponent attributes its success to the experience learned over many clients in the online retail, financial, education and subscription marketing sectors. NETexponent’s team of marketing professionals will focus heavily on affiliate recruitment and optimization, publisher support and quality assurance.

NETexponent will launch goWholesale’s B2B affiliate program using the ShareASale affiliate technology platform. Affiliates will have the opportunity to earn 25% of each new advertiser’s initial start up cost. Each new advertiser must deposit a minimum of $100 to begin promoting in the goWholesale system. Commissions will be paid for transactions that take place for up to 60 days after the initial online referral. For more information, or to join the goWholesale B2B affiliate program, contact us here.

About goWholesale
goWholesale’s mission is simple: to help your business to do business. goWholesale started in 2004 as a search engine to help wholesale buyers connect to wholesale suppliers in the quickest and most efficient way possible via the internet. Since then, we’ve helped change the way wholesale products are sourced, and now we’re leading the way as the premier web portal for sourcing a range of wholesale products, finding providers of business services, reading the latest articles, news, and tips for starting and growing a business, and sharing viewpoints with a community of businessmen and women. For more information visit www.gowholesale.com.

About NETexponent
NETexponent is an online performance based direct marketing agency based in New York that builds custom partnership networks for efficiency driven advertisers. Founded in 2001, the metric-driven firm leverages nearly a decade of management experience in structuring win-win, performance-based deals with online publishers ranging from automated affiliate networks to integrated media partnerships, and focuses on efficiently acquiring the most valuable customers for clients. NETexponent is committed to being the industry’s most efficient and ethical performance marketing agency, continually evolving to address changing market conditions and client needs.

NETexponent provides lung cancer research charity Stand Up For a Cure with online marketing services including media buying to increase fundraising for Jerry Seinfeld event and others.

Online marketing agency NETexponent will manage a profitable B2B search engine marketing campaign for vertical search engine goWholesale.

New York, NY — May 8, 2008 — NETexponent, an online, performance marketing agency, is donating staff time to help New York based charity Stand Up For a Cure. Stand Up for a Cure is a non-profit organization dedicated to eradicating lung cancer through strategic partnerships with some of the finest medical institutions in the world. They raise funds and issue awareness through live comedy and music performances. NETexponent will work with Stand Up for a Cure to drive tickets sales for upcoming events through media buying and other online marketing services. Events include Jerry Seinfeld: Live in Concert hosted by Alec Baldwin on June 2, 2008 at the WAMU Theatre in New York City and Brian Wilson and Friends, July 11, 2008 at Hammerstein Ballroom, NYC.

“We are so excited that NETexponent approached us with their online marketing services,” said Jordan Belkin, Executive Producer of Stand Up For a Cure. “Their media buying expertise will allow us to tap into a captive audience that we normally don’t target through our traditional media partnerships. This is a great opportunity to increase lung cancer awareness and spread a fun opportunity for people to get involved with the cause.”

Because Stand Up For a Cure events, including Jerry Seinfeld’s upcoming performance, are one night only and vary from city to city, NETexponent will focus online marketing and media buying efforts on individual metropolitan areas, starting with New York City. They will create and manage geo-targeted display advertising campaigns and will leverage agency relationships with media partners for free or discounted site placements.

“Our agency practices a 1/1/1 philanthropy program where 1% of volunteer hours, 1% of profit, and 1% of NETexponent online marketing services, including media buying, are donated to various charities,” said Peter Figueredo, CEO and Co-Founder of NETexponent. “Collectively our team selected Stand Up For a Cure as a beneficiary and the entire agency is eager to get started”.

If you are a media company or own a web property in the New York Tri-State area and would like to join us in spreading awareness for Stand Up For a Cure email us at SUFAC@NETexponent.com. If you would like more information about Stand Up For a Cure or would like to donate click here.

About Stand Up For a Cure
Stand Up for a Cure was founded to raise awareness and funding for lung cancer research, treatment and education. Our passion and initiative are embedded in our personal and professional experiences and our constituents are physicians, nurses, patients and their families. As a result, our message and voice are pure and resonate with the urgency which exists around the disease. Our public awareness campaign incorporates many of our celebrity members as well as patients who are battling lung cancer. Stand Up for a Cure concerts are original and highly acclaimed. Our unique ability to pair world-class talent with intimate and elegant venues creates an atmosphere of unity, elegance and authenticity.

NETexponent is an online performance based direct marketing agency based in New York that builds custom partnership networks for efficiency driven advertisers. Founded in January of 2001, the metrics-driven firm leverages nearly a decade of management experience in structuring win-win, performance-based deals with online publishers ranging from automated affiliate networks, to integrated media partnerships, and focuses on efficiently acquiring the most valuable customers for clients. NETexponent is committed to being the industry’s most efficient and ethical performance online marketing agency, continually evolving to address changing market conditions and client needs.

ad:tech selects NETexponent’s work on the iChapters Affiliate Program as a Finalist for Annual ad:tech Awards.

NEW YORK, NY April 21, 2008 — NETexponent, an online performance based marketing agency, is excited to announce that their client, iChapters, was chosen as one of three finalist for ad:tech’s 2008 Best Affiliate Marketing Campaign Award. ad:tech is one of the largest digital marketing conferences in the world.   iChapters shared the top three spots with Schaaf Consulting’s Moosejaw – Growth and Profit campaign and Carat’s Philips Affiliate campaign. iChapters received a plaque to commemorate their achievement.  The ad:tech awards were held on Tuesday, April 15, 2008 in San Francisco and were based on a digital campaign’s creativity, purpose, results, and overall experience. This year’s awards received a total of 500 entries.  Through a highly targeted and effective affiliate marketing strategy, iChapters and NETexponent were able to capitalize on seasonality and surpass expectations for 2007. 

iChapters is the premier destination for purchasing textbooks, eBooks, and eChapters at a significant discount with the primary goal of providing students  access to learning resources.  Since the majority of their target audience is college students, iChapters and NETexponent collaborated on an affiliate campaign that gave iChapters the most visibility on niche affiliate sites during the back to school season.  NETexponent focused on sites already promoting books and educational tools and worked with iChapters to equip affiliates with custom creatives including banners, text links and a product catalog that helped enhance iChapters’ presence within sites.

"We are so excited for the iChapters affiliate program,” said Peter Figueredo, CEO and Co-Founder of NETexponent. “Although, NETexponent’s strategy played a large part in the program’s success, it was iChapters’ willingness to go the extra mile for affiliates that took it to the next level."

NETexponent began recruitment and optimization efforts months before the Fall and Spring semesters in order to obtain early site placements.  Efforts focused on homepage, books and education categories, as well as newsletter placements. Together, iChapters and NETexponent crafted custom consumer offers and ad units for each site. Although the majority of the deals were CPA focused, iChapters and NETexponent also handpicked top affiliate sites with proven performance records for paid placements.  The combination of early planning, concentrated recruitment and optimization, along with personalized affiliate attention led to an overall increase in revenue.

"NETexponent’s ability to secure several key ad places early led to performance well over our expectations,” said Erin Wetzel, VP of eCommerce Marketing at iChapters."

"Revenue numbers in Q4 2006 and Q4 2007 increased more than 300% making the affiliate program one of the top volume generating channels for iChapters as a whole."

Thanks to a great product, strong relationships and a sense of partnership, 2007 was a successful year for the iChapters affiliate program.   Currently, affiliates can earn 12% commission of each sale driven to iChapters during the first 45 days after the original referral.  If you would like additional information about the iChapters affiliate program or would like to join click here or contact us at ichapters@netexponent.com.

About iChapters:
iChapters is a division of Cengage Learning.  As one of the world’s largest providers of tailored learning solutions, the company is deeply committed to providing a wide variety of choices to students, educators, administrators and parents when purchasing educational course material. The company’s market group is made up of complementary, yet diverse businesses that provide the products and services students need for learning. iChapters also sells over 10,000print and digital study tools, as well as online homework solutions such as CNOW, WebCT, and OWL.

About NETexponent:
NETexponent is an online performance based direct marketing agency based in New York that builds custom partnership networks for efficiency driven advertisers. Founded in January of 2001, the metrics-driven firm leverages nearly a decade of management experience in structuring win-win, performance-based deals with online publishers ranging from automated affiliate networks to integrated media partnerships, and focuses on efficiently acquiring the most valuable customers for clients. NETexponent is committed to being the industry’s most efficient and ethical performance marketing agency, continually evolving to address changing market conditions and client needs.

With help from their affiliate agency, NETexponent, Encyclopedia Britannica will grow its Performics affiliate program and launch a new Commission Junction program to boost online sales.

NEW YORK, NY February 26, 2008 – Encyclopedia Britannica, an innovator of online research and education, has outsourced affiliate program management to NETexponent, a leading, performance based online marketing agency.  The affiliate agency will look to increase online subscriptions and store order volume through affiliate recruitment and affiliate optimization for its educational subscription site, Britannica.com and e-commerce site Store.Britannica.com.  Britannica is proud to provide its affiliates with three industry leading resources in Commission Junction (CJ), Performics, and NETexponent. 

Britannica currently has a successful affiliate program using the Performics technology platform and with the help of NETexponent has expanded with the launch of a program in Commission Junction. This dual program strategy will allow affiliates to choose their preferred affiliate technology.  Affiliates interested in promoting Britannica’s educational materials can apply directly through CJ or Performics.

Britannica is offering affiliates commission rates starting at 10% for both subscription leads and store purchases for up to 30 days after the initial online referral. Affiliates interested in becoming a part of the program or who would like more information, can contact Britannica’s affiliate manager at Britannica@NETexponent.com.

“We’ve seen a lot of success in our affiliate program, but realize there’s also a huge opportunity to expand,” said Ken Polson, Britannica’s Director of Consumer Acquisition Marketing.  “We believe NETexponent has the proven expertise, people, and affiliate management tools to take our program to the next level”.

Along with a unique team based approach, NETexponent can offer Britannica a database of proven, top affiliates and provide participating affiliates access to a staff of people dedicated to servicing affiliate needs and optimizing overall program performance.  “Over the last seven years, we’ve developed strong relationships with several top rated publishers and developed affiliate management best practices based on their input and our experience,” said Peter Figueredo, CEO and NETexponent Co-Founder.  “We can utilize these one-to-one relationships and learning to fully promote Britannica and their educational services.”

About Britannica:
Encyclopaedia Britannica, Inc. is a leader in reference and education publishing whose products can be found in many media, from the Internet to cell phones to books. A pioneer in electronic publishing since the early 1980s, the company still publishes the 32-volume Encyclopaedia Britannica, along with services such as Britannica Online School Edition and new printed products such as Britannica Discovery Library, available for purchase at Britannica’s online store. Britannica’s editorial operation is overseen by some of the world’s most distinguished scholars, several of them Nobel laureates. The company makes its headquarters in Chicago.

About NETexponent:
NETexponent is an online performance based direct marketing agency based in New York that builds custom partnership networks for efficiency driven advertisers. Founded in 2001, the metric-driven firm leverages nearly a decade of management experience in structuring win-win, performance-based deals with online publishers ranging from automated affiliate networks to integrated media partnerships, and focuses on efficiently acquiring the most valuable customers for clients. NETexponent is committed to being the industry’s most efficient and ethical performance marketing agency, continually evolving to address changing market conditions and client needs.

An expert in affiliate marketing, NETexponent Co-Founder and Media Director Chris Kramer has been awarded with one of fourteen Honorary Affiliate Manager Certifications presented by Affiliate Classroom.

NEW YORK, NY February 26, 2008 —
Affiliate Classroom is a resource dedicated to educating online marketing professionals and provides the tools and expertise needed to create and run successful affiliate marketing programs.  Recently, they have created an Affiliate Manager Certification program designed to equip affiliate managers with industry best practices, and a network of professionals for career advancement.  The courses leading to certification were developed by pioneers in the marketing community and puts decades of learning at the fingertips of affiliate managers.   Affiliate Classroom has extended honorary certifications to recognize the contributions made by individuals in the affiliate community.

“Chris is receiving this award for his strengths in strategy and technology.  He has managed to harness the power of affiliate marketing and focus it to efficiently obtain high-quality customer acquisitions for large, blue-chip companies,” said Anik Singal, CEO of Affiliate Classroom.  “He combines his technical savvy and media experience with a complete understanding of affiliate marketing to create successful affiliate program strategies for clients of NETexponent.”
Before co-founding NETexponent, Chris helped build the performance-marketing group at Mass-Transit Interactive (now part of Horizon Interactive) as their Senior Marketing Manager and prior to that, Chris established himself as an industry leader as part of i-traffic’s (now part of Agency.com) then newly formed affiliate marketing group.  With over a decade of online experience, Chris Kramer has proven affiliate management skills and understands the substantial impact a well executed affiliate program can have on ROI. 

“Each affiliate program presents its own unique challenge and deserves an equally unique approach to combat it,” said Chris Kramer.  “With the help of the NETexponent affiliate team, I’m able to create specific strategies for each of our clients.  I am honored to be recognized by Affiliate Classroom and share this certification with the NETexponent team.”

In addition to providing innovative affiliate services, Chris has expertise in search marketing, creative development, media buying, and other online marketing disciplines.  He understands the impact each of these elements can have on the other and for the past seven years has applied a holistic approach to online marketing for blue chip clients that can be viewed here.

About NETexponent:
NETexponent is an online performance based direct marketing agency based in New York that builds custom partnership networks for efficiency driven advertisers. Founded in January of 2001, the metrics-driven firm leverages nearly a decade of management experience in structuring win-win, performance-based deals with online publishers ranging from automated affiliate networks to integrated media partnerships, and focuses on efficiently acquiring the most valuable customers for clients. NETexponent is committed to being the industry’s most efficient and ethical performance marketing agency, continually evolving to address changing market conditions and client needs.

About  Affiliate Classroom, Inc.:

Established in October of 2004 as a private company, Affiliate Classroom is a leading publisher of educational tools for interactive marketers. The growing product suite includes courses, books, live seminars, digital magazines and online forums for affiliates, merchants and advertisers participating in the affiliate marketing industry as well as materials for PPC (pay per click) search marketing.

WineExpress.com has chosen NETexponent, a performance based marketing agency in New York, to create and manage their affiliate program.

New York, NY (PRWEB) November 27, 2007 — Since 2001, NETexponent has shown great success managing affiliate programs for several leading corporations across multiple disciplines, and as a result has been chosen to apply the same marketing and management expertise towards building an affiliate channel for WineExpress.com, the select wine shop partner to the Wine Enthusiast’s catalog and website.

WineExpress.com is dedicated to simplifying the wine purchasing experience by offering hundreds of top tier wine varieties in various price ranges. By working directly with wineries, WineExpress.com is able to showcase exclusive wine batches, and provide value well above what the marketplace typically offers.

“It wasn’t just our return on investment that drove us to outsource WineExpress.com affiliate program to NETexponent, but also their dedication to the quality of our affiliates, and the way they reflect our brand,” said Erika Strum, Internet Marketing Manager of WineExpress.com.

With close to ten years in the industry, NETexponent provides quality assurance services to protect brand integrity, and ensure only the highest customer value and user experience. The company attributes its success to optimization strategies learned over many clients in the online retail, financial, and subscription marketing sectors. NETexponent has honed in on best practices for top affiliate recruitment and production through the long standing relationships created with its proprietary database of over 25,000 quality affiliates.

NETexponent will use the Performics tracking platform to manage publishers and optimize the affiliate program for WineExpress.com. In creating a brand new program, NETexponent’s team of marketing professionals will focus heavily on affiliate recruitment, making sure each potential affiliate meets a list of criteria set forth by both NETexponent and WineExpress.com to protect brand integrity.

NETexponent’s affiliate management services will also provide affiliate optimization, affiliate communications, order verification, quality assurance, and brand protection.

“Recruiting quality affiliates is only half the battle. We need to keep them excited about promoting the products,” said Cristina Carlos, Account Manager at NETexponent. “WineExpress.com has a lot of unique wines as well as subscription based wine clubs, and together we’ve come up with a unique strategy to maximize affiliate revenue.”

WineExpress.com is offering affiliates $10 for each Wine Club package and 10% commissions on all other purchases. In addition to a competitive commission structure, WineExpress.com will provide 30 return days, an above average rate compared to other wine distributing websites.

For more information on the WineExpress.com affiliate program email WineExpress @ NETexponent.com.

About NETexponent
NETexponent ( www.NETexponent.com) is an online performance based direct marketing agency based in New York that builds custom partnership networks for efficiency driven advertisers. Founded in January of 2001, the metrics-driven firm leverages nearly a decade of management experience in structuring win-win, performance-based deals with online publishers ranging from automated affiliate networks to integrated media partnerships, and focuses on efficiently acquiring the most valuable customers for clients. NETexponent is committed to being the industry’s most efficient and ethical performance marketing agency, continually evolving to address changing market conditions and client needs.

NEW YORK, August 1, 2007 — CardScan is the leading provider of solutions designed to accelerate the capture, access and accuracy of contact information.  Its products use a combination of hardware (business card scanners) and software to capture and convert information from business cards, emails and other electronic communications into a digital contact database which can be accessed by an individual user or shared across a network. 

NETexponent will manage CardScan’s global search marketing campaigns for three key products: CardScan® Personal, CardScan® Executive and CardScan® Team.  The agency will set up, manage and optimize pay per click search advertising campaigns on websites such as Google, Yahoo, and MSN. This effort includes expanding keyword selection, testing and optimizing ad copy and landing pages, and growing revenue at set efficiency levels while maintaining brand standards consistent with CardScan.

“We have aggressive volume and efficiency goals for PPC search campaigns and need an agency with a proven track record to help us achieve them,” said Alyssa O’Mara, director of online marketing, CardScan.  “Based on an extensive review process we selected NETexponent for their experience and unique approach. After just a few months of working together they have already made dramatic improvements to our campaigns and we are very pleased. ”

Key to NETexponent’s effectiveness is its wealth of experience in customized affiliate program management, media partnership programs and pay-per-click search marketing, as well as its program flexibility.  The agency is managed by a team of performance marketing pioneers who are dedicated to providing programs that are efficient, always evolving and of the highest ethical order. Their staff of Google Qualified AdWords Professionals and Yahoo Ambassadors have years of experience managing pay per click search campaigns.

“We know what it takes to strategically manage and optimize search marketing campaigns,” said Peter Figueredo, CEO, NETexponent, based in New York.  “Our holistic approach to pay-per-click search and affiliate marketing makes us uniquely qualified to grow this initiative, and we are thrilled about the opportunity to work with a leading brand like CardScan.”

He added that one of the reasons NETexponent was selected to work with CardScan’s already successful affiliate marketing program was the agency’s proven method of growing PPC search programs in conjunction with affiliates who perform search arbitrage.  Affiliates bid on search keywords (and get paid only if the click converts to a sale), and their listings appear beside an advertiser’s listings.  This approach helps to increase share of voice while also blocking competitors from key search terms. The ability to grow both search and affiliate marketing channels, without having one steal from the other, was a big factor in the selection process.

“Most search engines fight with affiliates for space or restrict them completely, whereas NETexponent uses a controlled cooperative strategy and holistic approach that enables both channels to benefit from search engine traffic,” said Figueredo.

CardScan’s proprietary interpretative software technology understands the nuances of reading business cards so in just minutes, a stack of business cards can become an accurate digital address book.  Using drag-and-drop, users can also consolidate their contact data from web sites, emails and other electronic files. Free online backup and contact updating are also included with CardScan® Personal, Executive and Team products.

CardScan makes products for individual users as well as  small and mid-sized businesses.  CardScan® Personal is the company’s smallest, most affordable system, ideal for the user on the go.  CardScan® Executive features a desktop card scanner and full-featured contact management software, a perfect fit for the power user.  CardScan® Team is designed for sharing contact information quickly and easily on a network for group access.  The company also markets enterprise-level solutions for CRM software through partnerships with leading CRM software makers.  Based in Cambridge, MA, CardScan is a part of the Newell Rubbermaid family of leading consumer brands.

NETexponent (www.NETexponent.com) is an online performance based direct marketing agency based in New York that builds custom partnership networks for efficiency driven advertisers. Founded in January of 2001, the metrics-driven firm leverages nearly a decade of management experience in structuring win-win, performance-based deals with online publishers ranging from automated affiliate networks to integrated media partnerships, and focuses on efficiently acquiring the most valuable customers for clients such as FT.com, Audible.com, WineEnthusiast.com, iChapters.com and others. NETexponent is committed to being the industry’s most efficient and ethical performance marketing agency, continually evolving to address changing market conditions and client needs.

NETexponent (www.NETexponent.com) is an online performance based direct marketing agency based in New York that builds custom partnership networks for efficiency driven advertisers.

Founded in January of 2001, the metrics-driven firm leverages nearly a decade of management experience in structuring win-win, performance-based deals with online publishers ranging from automated affiliate networks to integrated media partnerships, and focuses on efficiently acquiring the most valuable customers for clients such as FT.com, Audible.com, WineEnthusiast.com, iChapters.com and others. NETexponent is committed to being the industry’s most efficient and ethical performance marketing agency, continually evolving to address changing market conditions and client needs.

NEW YORK, NY June 17, 2007 — Chris Kramer, media director and co-founder of NETexponent, a leading online ad agency specializing in affiliate program management and pay-per-click search marketing services, will be a featured speaker at the upcoming Affiliate Summit 2007 East, to be held at the Intercontinental Hotel in Miami, July 8-10, 2007.

Kramer will participate in the Affiliate Summit’s Elevator Networking roundtable session, where he will discuss the subject “Managing Search and Affiliates: Friend or Foe?”  Among the topics he will address are how to grow affiliate search arbitrage volume without hurting internal PPC search efforts; how to secure more real estate in search engines using affiliates; best practices for brand control with search affiliates; how to manage search and affiliates for best ROI, and what characteristics to look for in a search-affiliate partner. 

“Advertisers who want to maximize their affiliate potential are constantly faced with the challenge of how to manage search affiliates without negatively impacting their internal search efforts. “ says Chris Kramer, “during this session I will share some of our proven tactics for overcoming this challenge and creating a holistic marketing plan for PPC search and affiliates.”

The session takes place on Tuesday, July 10, 11:30 am-12:30 pm in the Versailles room at the Intercontinental.

The Affiliate Summit’s Elevator Networking sessions are an opportunity for attendees to ask questions about their business and have a think tank of experts work out an answer.  A number of tables are set up and headed by a moderator with a background in a given topic.  Speakers have the opportunity to give a brief speech and then raise a question, after which the moderator and others at the table provide answers.

Publishers interested in attending the conference can enter to win by filling out a short form here http://www.netexponent.com/affsummitmiami07.shtml. NETexponent is giving away 6 chances to win a free pass. All entries must be submitted by 7pm EST Wednesday June 20th to qualify. The drawing will be held on Thursday June 21st and 6 winners will be announced via email.

In addition, NETexponent will be a sponsor of Affiliate Summit 2007 East and have a booth in the exhibit hall where publishers can learn about the benefits of working with agency clients such as Financial Times/FT.com, Audible.com, Shockwave, The Wine Enthusiast, iChapters, CardScan/Rubbermaid and others.  Advertisers can also stop by the NETexponent booth (at booth location #7) to learn how the agency’s affiliate marketing management, recruiting and optimization services, and PPC search marketing services.

“Affiliate Summit is the premier event for people in this industry to build relationships and make deals happen. NETexponent has been a long time supporter of this event and we are happy to increase our participation through speaking, sponsorship, and our contest.” said Peter Figueredo, NETexponent CEO & Co-Founder.

NETexponent, a leading online performance marketing agency, announced today it has become the first performance marketing ad agency to partner with Tumri, the world’s first integrated merchandising and advertising network that intelligently delivers targeted products to online customers. .

NEW YORK, NY May 21, 2007 — NETexponent, a leading online ad agency specializing in affiliate program management and pay per click search marketing services, announced today it has become the first agency to partner with Tumri, the world’s first integrated merchandising and advertising network that intelligently delivers targeted products to online customers.

Tumri’s patent-pending technology combines offer intelligence and targeting to deliver a relevant set of products, as well as an interactive ad unit called the Tumri AdPod designed to convert browsers into buyers. By providing an engaging experience that increases interaction from site visitors, publishers can experience conversion at a higher rate, with its ability to deliver the right product, to the right audience at the right time.

Their leading affiliate marketing services and relationships with top-tier affiliates, combined with Tumri’s ability to deliver intelligently targeted set of products in Tumri AdPod, an interactive ad unit, give online advertisers a compelling way to maximize performance and increase revenue.

“We are very pleased to work with NETexponent, as they have a proven track record of running successful online advertising campaigns for website publishers and advertisers,” said Sundar Krishnamurthy, senior director, product management at Tumri, based in Mountain View, CA. “Their leading affiliate marketing services and relationships with top-tier affiliates, combined with Tumri’s ability to deliver intelligently targeted set of products in Tumri AdPod, an interactive ad unit, give online advertisers a compelling way to maximize performance and increase revenue.”
He added that publishers and affiliates currently leveraging Tumri’s network will now have access to additional set of products from NETexponent’s customers, giving them more ways to monetize their websites.

Advertisers working with NETexponent are able to launch faster on Tumri at agency preferred rates, experience increased conversion rates, and provide affiliate partners with an exciting new ad tool. Participation in the service requires no client implementation time and integrates with all forms of client affiliate marketing tracking technology such as Commission Junction, LinkShare and Performics.

Publishers and affiliates working with NETexponent can now leverage the targeting ability of Tumri, increase their site stickiness, and substantially grow revenue through these ad programs. Furthermore, Tumri and NETexponent will improve the consumer experience by presenting them with the complete product inventory and product details of an advertiser without taking them away from the website they happen to be surfing.
“We are very excited to play a role in the launch of this dynamic new ad platform,” said Chris Kramer, media director and co-founder, NETexponent. “We have had a long, successful working relationship with some of the principals behind Tumri and look forward using their platform to benefit the publishers and advertisers with whom we have relationships.”

A NETexponent Publisher Portal is set up at www.tumri.com/netexponent, where publishers can learn more about the agency’s leading ad clients using the program and sign up.

Tumri is the world’s first integrated merchandising and advertising network. Based in Mountain View, CA, Tumri allows publishers, large and small, to monetize their sites with a next generation interactive ad unit, the AdPod, supported by an extensive network of major advertisers and merchandisers. Tumri’s patent-pending offer intelligence technology, expansive reach and interactive ad unit provide advertisers and merchandisers a flexible, effective means of placing their products and messages in the right context, in front of the right audience at the right time. To learn more about Tumri, visit www.tumri.com.

NETexponent (www.NETexponent.com) is an online performance based direct marketing agency based in New York that builds custom partnership networks for efficiency driven advertisers. Founded in January of 2001, the metrics-driven firm leverages nearly a decade of management experience in structuring win-win, performance-based deals with online publishers ranging from automated affiliate networks to integrated media partnerships, and focuses on efficiently acquiring the most valuable customers for clients such as FT.com, Audible.com, WineEnthusiast.com, iChapters.com and others. NETexponent is committed to being the industry’s most efficient and ethical performance marketing agency, continually evolving to address changing market conditions and client needs.

New York, NY (PRWEB) January 31, 2007 — As one of the world’s largest providers of tailored learning solutions, iChapters.com and Thomson Learning offer a wide variety of choices to students, educators, administrators and parents when purchasing educational course material. Thomson Learning is part of The Thomson Corporation (TSX:TOC; NYSE:TOC), Stamford, CT, a global leader in providing integrated information solutions to higher education, corporate, government and professional customers. Their unique product offering allows a consumer to purchase textbooks in print form, download form, and even by individual chapter.

NETexponent, based in New York, is tasked with building a holistic strategy for maximizing order volume generated though the iChapters.com affiliate and search marketing programs. A click-through affiliate program enables online affiliates to earn an 12% (or higher) commission for sales they refer to iChapters.com through their own website. Since many affiliates utilize search engines to drive traffic it is important that NETexponent’s holistic strategy grow both the search and affiliate channels instead of making them work against each other. NETexponent has proven their ability to do this with other clients such as Audible.com.

NETexponent will look to increase resources devoted to recruiting and managing affiliates and media partners. The program will leverage the robust resources of NETexponent’s team-based approach, and generate a larger volume of valuable pay-for-performance orders. Higher commissions and unique payment structures are available for particular affiliate partners. Websites interested in joining this affiliate program can email iChapters @ NETexponent.com for details.

"Our affiliate pilot program is one step we’re taking to ensure as many students know that iChapters.com is the destination for cost savings, choice and convenience when it comes to purchases textbooks. said Erin Wetzel, VP of Marketing, iChapters.com. "We believe NETexponent can help us broaden our reach to students worldwide and provide a greater revenue-generating opportunity for our affiliates."

In addition, NETexponent will provide iChapters.com with pay-per-click (PPC) search management. The agency will set up, manage and optimize paid search keyword buys, including keyword selection, bid management and performance analysis. The overall plan will be optimized to the target cost per acquisition.

"We are very excited to have the opportunity to work with a global leader in integrated information solutions for the education market," said Chris Kramer, media director and co-founder, NETexponent. "We will utilize our holistic approach to help iChapters.com grow a successful affiliate program that is strategically integrated with ongoing search marketing campaigns."

Key to NETexponent’s effectiveness is its wealth of experience in effective customized affiliate marketing and media partnership programs, and its program flexibility. They agency is managed by a team of performance marketing pioneers who are dedicated to providing programs that are efficient, always evolving and of the highest ethical order.

NETexponent is proud to add iChapters.com its roster of clients that includes other top brands such as American Express, The Financial Times, Audible.com, The Wine Enthusiast, Shockwave.com, Back To Basics Toys, Puritan’s Pride and others.

About iChapters.com
iChapters.com is an online store provided by Thomson Learning. As one of the world’s largest providers of tailored learning solutions, the company is deeply committed to providing a wide variety of choices to students, educators, administrators and parents when purchasing educational course material. The company’s market group is made up of complementary, yet diverse businesses that provide the products and services students need for learning. Beyond offering just textbooks and programs, Thomson Learning provides a full range of learning resources that serve as an evolving solution for today and tomorrow. Thomson Learning is part of The Thomson Corporation (TSX:TOC; NYSE:TOC), a global leader in providing integrated information solutions to higher education, corporate, government and professional customers.

NETexponent (www.NETexponent.com) is an online performance based direct marketing agency based in New York that builds custom partnership networks for efficiency driven advertisers. Founded in January of 2001, the metrics-driven firm leverages nearly a decade of management experience in structuring win-win, performance-based deals with online publishers ranging from automated affiliate networks to integrated media partnerships, and focuses on efficiently acquiring the most valuable customers for clients. NETexponent is committed to being the industry’s most efficient and ethical performance marketing agency, continually evolving to address changing market conditions and client needs.

The pairing of NETexponent, a leading online performance marketing agency, and top 50 interactive marketing firm MEA Digital has been selected by leading online games destination Shockwave.com to manage, optimize and grow its affiliate marketing and media partnership programs. Shockwave.comâ„¢ offers more than 400 online games from various genres to 20 million visitors per month.

NEW YORK, NY (PRWEB) January 11, 2007 — The pairing of NETexponent, a leading online performance marketing agency, and top 50 interactive marketing firm MEA Digital has been selected by leading online games destination Shockwave.com to manage, optimize and grow its affiliate marketing and media partnership programs.

Shockwave.com, is a pioneer in free online gaming and downloadable games, with more than 20 million people coming to play the company’s 400+ games per month. In addition to free online action, sports, puzzles and word games, Shockwave.com also offers Shockwave Unlimited â„¢, a premiere subscription service for downloadable games which offer members no time limits, no ads throughout the site and in-game play. Recently Shockwave.com launched a mobile store offering a wide selection of genres tailored for entertainment on the go including action, adventure, puzzle, racing, strategy and trivia. Shockwave.com was acquired by MTV Networks in 2006.

NETexponent, based in New York, will work with MEA Digital to manage all of the client’s existing affiliate programs. They will look to maximize traffic and subscriptions by working closely with Shockwave.com’s existing affiliate network, as well as by leveraging the agency’s database and relationships with several hundred top-performing affiliate and media partner websites. In addition, Shockwave.com’s brand integrity will be protected through NETexponent’s comprehensive quality assurance services.

MEA Digital, a top 50 interactive marketing strategy and services firm based in San Diego, CA, will provide Shockwave.com with ongoing market research, strategy and other marketing services.

With this move, Shockwave.com is looking to further invest in the success of its affiliate program and their affiliate partners. The company currently offers affiliates a 15% commission on each downloadable game sale. With Shockwave Unlimited, affiliates can earn up to $9 for every new subscriber they drive to the site, including $4 just for free trial sign up. There is no limit to how much affiliates can earn, a 30-return day’s policy, and an extensive selection of top text links and banner ads available. Publishers interested in becoming affiliates should email (shockwave AT netexponent DOT com).

“Nielsen/NetRatings reports that more than one-third of the Internet population visit online games every month,” said Peter Figueredo, CEO, NETexponent. “With those types of numbers in play, we believe there’s an absolutely tremendous opportunity for a win-win situation where committed affiliates can generate substantial commissions by driving traffic to Shockwave.com, and the client benefits from the increase in site visitors and subscriptions.”

He is confident that MEA Digital’s strategic guidance, along with NETexponent’s experience, unique team-based approach, category exclusivity, relationships with top affiliates, and ability to quickly scale their program and manage the quality of orders in their network, will gel as a cohesive fit to provide a successful program for Shockwave.com. “We will also provide affiliates with a greater level of service, and afford the client greater piece of mind through our quality assurance services and integrity.”

“First and foremost, MEA Digital will focus on delivering strategic insight to ensure Shockwave.com achieves its online marketing goals,” said David Herscott, president, MEA Digital. “One of the key components in this strategy will be management of the client’s affiliate program, and we are excited to work closely with NETexponent in this venture.”

NETexponent is proud to add Shockwave.com to its roster of clients that includes other top brands such as American Express, The Financial Times, Audible.com, The Wine Enthusiast, Back To Basics Toys, Puritan’s Pride, and others.

About Shockwave.com
The Shockwave®. website (www.shockwave.com) is the world’s leading destination for online games, serving a large, loyal audience the best in free interactive entertainment since 1998. Shockwave.com has a library of more than 400 games including action-packed arcade-style games, jigsaws and puzzle games, multiplayer games, downloadable games and more. Shockwave.com is a service of MTV Networks, following MTVN’s September 2006 acquisition of Atom Entertainment, Inc.

Shockwave.com is a trademark of Atom Entertainment, Inc. All other trademarks mentioned in this document are the property of their respective owners.

About MEA Digital
MEA Digital is a top 50 interactive marketing strategy and services firm based in San Diego, CA. It is focused on providing clients with extraordinary results through the design and development of innovative web applications, online advertising, lead generation and retention programs. MEA Digital’s services feature award-winning creative, web media, search marketing, email marketing/eCRM, and campaign analytics. We are proud to work with each and every one of our clients, including Toshiba, Oakley, Mitsubishi, Odyssey Golf, Kyocera Wireless, Openwave and Chopra Enterprises, among others.

About NETexponent

NETexponent (www.NETexponent.com) is an online performance based direct marketing agency based in New York that builds custom partnership networks for efficiency driven advertisers. Founded in January of 2001, the metrics-driven firm leverages nearly a decade of management experience in structuring win-win, performance-based deals with online publishers ranging from affiliate marketing programs to integrated media partnerships to search marketing campaigns, and focuses on efficiently acquiring the most valuable customers for their clients. NETexponent is committed to being the industry’s most efficient and ethical performance marketing agency, continually evolving to address changing market conditions and client needs.

NEW YORK, (October 11, 2006) – As a reflection of their leadership in the area of online performance based marketing, a pair of top NETexponent executives have recently been selected to participate in some of the industry’s most prestigious boards and awards programs.

Chris Kramer, NETexponent media director and cofounder, has been appointed to the Advisory Board of Affiliate Summit, Inc., producer of the only conferences and tradeshows exclusively tailored to affiliate marketing professionals. 

The Advisory Board consists of thought leaders within the affiliate marketing industry and will serve as a think tank to help Affiliate Summit expand and further develop the conference series.  They will also act as an ongoing sounding board to offer expertise and advice on maters such as content deliverables, featured speakers, etc. 

“Since its inception, the Affiliate Summit conference has provided the ultimate forum for affiliate marketers to meet, learn and share the ideas that shape our industry,” said Kramer.  “I feel privileged to be chosen as a board member and will work hard to ensure this event continues to offer the best speakers and discussion topics possible to their ever-growing audience.”

For information and registration for Affiliate Summit 2007, happening January 21-23, 2007 at Bally’s Las Vegas, please visit www.affiliatesummit.com.

Peter Figueredo, NETexponent CEO and frequent industry speaker, has been selected by ad:tech to serve as a jury member for its upcoming 10th Annual ad:tech Advertising and Interactive Marketing Awards.  This esteemed awards program enlists a select group of industry leaders to review and determine the best-of-the-best in all forms of interactive advertising and marketing, with the next set of winners to be presented at ad:tech San Francisco on April 25, 2007.

In addition, Figueredo will also again serve as a judge for the Webby Awards, sponsored by the International Academy of Digital Arts & Sciences.  The Webbys are a leading international award honoring excellence on the Internet, including web sites, interactive advertising and online film and video.

“It’s a great honor to serve on both of these high-profile jury groups,” said Figueredo.  “I look forward to the opportunity to give back to the industry and help showcase the tremendous work that’s being done.”  In his judging capacity, Figueredo will abstain from judging any affiliate marketing program entries.

NETexponent clients include top brands such as The Wine Enthusiast, American Express, Audible.com, Back To Basics Toys, Financial Times, Puritan’s Pride, and Scholastic Publishing.

Click Here to read the official Affiliate Summit Press Release

Contact Us to learn more

NETexponent (www.NETexponent.com) is an online performance based direct marketing agency based in New York that builds custom partnership networks for efficiency driven advertisers. Founded in 2001, the metric-driven firm leverages nearly a decade of management experience in structuring win-win, performance-based deals with online publishers ranging from automated affiliate networks to integrated media partnerships, and focuses on efficiently acquiring the most valuable customers for clients. NETexponent is committed to being the industry’s most efficient and ethical performance marketing agency, continually evolving to address changing market conditions and client needs.

NEW YORK, (October 4, 2006) – NETexponent, a leading online performance marketing agency, today announced that The Wine Enthusiast, the world’s leading source for wine accessories, storage, information, education, and events, has selected their company to manage, optimize, and grow affiliate marketing and media partnership programs for its e-commerce site WineEnthusiast.com.

NETexponent, based in New York, will completely manage all of the client’s existing affiliate programs. One program will be run using the Commission Junction tracking platform and another program will use the Performics tracking platform. The agency will look to maximize online order volume by leveraging its database and relationships with several hundred top-performing affiliate and media partner websites. In addition, their brand integrity will be protected through NETexponent’s comprehensive quality assurance services.

“We’ve experienced a great deal of success with our affiliate program over the years and believe it offers a tremendous opportunity for additional growth,” said Glenn Edelman, director of e-commerce marketing at The Wine Enthusiast, based in Elmsford, NY. “NETexponent was selected because they have the proven expertise, tools, people, and connections with affiliates to make that happen.”

According to WineEnthusiast.com, the company’s average online order is $150, with some going as high as $10,000. When a visitor to one of its affiliates clicks on a WineEnthusiast.com link and buys a product, the average affiliate receives a 6% commission on revenue, even if the actual sale occurs up to 30 days after the initial visit. Top performing affiliates and media partners typically earn commissions much higher than 6%.

The Wine Enthusiast views the selection of NETexponent as a further investment in the success of its affiliate program and their affiliate partners. NETexponent has committed to providing their affiliates with top quality service. They will look to optimize program performance through affiliate incentive programs, landing page and order process improvements, creative updates, and strategic guidance.

“What we bring to the table for WineEnthusiast.com is our experience, unique team-based approach, category exclusivity, relationships with top affiliates, and the ability to quickly scale their program and manage the quality of orders in their network,” said Chris Kramer, NETexponent media director and cofounder. “Our plan is three-fold: to aggressively grow and optimize their program, provide affiliates with a greater level of service, and afford the client greater piece of mind through our quality assurance services and integrity.”

NETexponent is proud to add The Wine Enthusiast to its roster of clients that includes other top brands such as American Express, Audible.com, Back To Basics Toys, Financial Times, Puritan’s Pride, and Scholastic Publishing.

NOTE: Website publishers who want more information on the Wine Enthusiast Affiliate Program can email WineEnthusiast@NETexponent.com

About The Wine Enthusiast

Wine Enthusiast Companies is a prominent multi-channel marketer of a growing line of products that satisfy, inform, enrich, entertain and inspire. Founded in 1979 and headquartered in Elmsford, NY, the company addresses the wholesale, retail and consumer direct markets, and is the world’s leading source for wine accessories, storage, information, education, events and travel.

Over the past 25 years, this multi-faceted business has thrived along with America’s ever-expanding enchantment with wine. Started as a direct mail business, The Wine Enthusiast has published more than 300 million catalogs, and today successfully markets via direct mail, multiple internet sites and, through its new wholesale division, brings Wine Enthusiast products into retail stores throughout the nation.

In 1988, Wine Enthusiast Companies founded Wine Enthusiast Magazine to bring consumers vital information on the wide world of wine plus hundreds of wine reviews in every issue. The magazine has grown to become the world’s largest periodical devoted exclusively to wine and spirits. Wine Enthusiast Magazine also hosts an ongoing series of consumer and trade wine tasting events led by “Toast of the Town,” a spectacular fine wine and food exposition.

Contact Us to learn more and get a custom proposal

NETexponent (www.NETexponent.com) is an online performance based direct marketing agency based in New York that builds custom partnership networks for efficiency driven advertisers. Founded in 2001, the metric-driven firm leverages nearly a decade of management experience in structuring win-win, performance-based deals with online publishers ranging from automated affiliate networks to integrated media partnerships, and focuses on efficiently acquiring the most valuable customers for clients. NETexponent is committed to being the industry’s most efficient and ethical performance marketing agency, continually evolving to address changing market conditions and client needs.

NEW YORK, (March 7, 2006) – NETexponent, a leading online performance marketing agency, announced today that Audible, Inc., the Internet’s leading provider of spoken audio entertainment, information and educational programming, has selected the company to manage and optimize its affiliate programs, media partnerships and search marketing efforts.

NETexponent will look to maximize order volume generated though a custom partnership network marketing channel, primarily by increasing resources devoted to recruiting and managing affiliates and media partners. The program will leverage the robust resources of NETexponent’s team-based approach, and generate a larger volume of valuable pay-for-performance orders.

Audible.com offers more than 27,000 digital audio programs that include The New Yorker, The New York Times, The Wall Street Journal, Forbes, Fresh Air, This American Life, The Ricky Gervais Show and 12,000 audiobook titles from top authors such as Stephen King, John Grisham, and Anne Rice.

“We’ve had a very successful affiliate and search program for several years and now want to take it to the next level,” stated Shoshana Zilberberg, senior vice president of marketing for Audible. “NETexponent has the expertise, people, tools and connections with affiliates and media partners to make that happen.”

After engaging in an initial strategic planning process, NETexponent will focus on the growth, optimization and management of the custom partnership network made up of affiliates and media partners. Affiliates are website publishers who work on a pay-for-performance basis and are managed through automated processes. Media partners are publishers with high-volume potential with whom NETexponent develops one-to-one relationships, and who work on a cost-per-acquisition (CPA) basis.

In addition, NETexponent will provide Audible with pay-per-click (PPC) search management. The agency will set up, manage and optimize paid search keyword buys, including keyword selection, bid management and performance analysis. The overall plan will be optimized to the target CPA.

“Audible understands that successful affiliate programs need to be strategically integrated with search marketing campaigns,” said Peter Figueredo, CEO, NETexponent, based in New York. “Our unique holistic approach made us ideally suited to manage both of these efforts.”

Key to NETexponent’s effectiveness is its wealth of experience in effective customized affiliate marketing and media partnership programs, and its program flexibility. They agency is managed by a team of performance marketing pioneers who are dedicated to providing programs that are efficient, always evolving and of the highest ethical order.

About Audible, Inc.
Audible (www.audible.com) is the leader in spoken audio entertainment., information and educational programming on the Internet. Content from Audible is downloaded and played back on personal computers, CDs, or AudibleReady¨ computer-based mobile devices. Audible has more than 90,000 hours of audio programs from 293 content partners that include leading audiobook publishers, broadcasters, entertainers, magazine and newspaper publishers, and business information providers. Audible.com is the Apple iTunes Music Store’s preeminent provider of spoken-word products for downloading or streaming via the Web. Among the Company’s key business relationships are Amazon.com, Apple Corp., Hewlett-Packard Company, Microsoft Corporation, Palm, Inc., XM Satellite Radio, PhatNoise Inc., Creative Labs, Texas Instruments Inc., and VoiceAge Corporation.

Audible, www.audible.com, www.audible.co.uk, AudibleListener, and AudibleReady are registered trademarks of Audible, Inc. and all are part of the family of Audible, Inc. trademarks. Other product or service names mentioned herein are the trademarks of their respective owners.


Contact Us to learn more and get a custom proposal

NETexponent (www.NETexponent.com) is an online performance based direct marketing agency based in New York that builds custom partnership networks for efficiency driven advertisers. Founded in 2001, the metric-driven firm leverages nearly a decade of management experience in structuring win-win, performance-based deals with online publishers ranging from automated affiliate networks to integrated media partnerships, and focuses on efficiently acquiring the most valuable customers for clients. NETexponent is committed to being the industry’s most efficient and ethical performance marketing agency, continually evolving to address changing market conditions and client needs.

Accelerator service package identifies, recruits and optimizes affiliate performance;
Quality Assurance service package protects client brands and minimizes fraudulent affiliate practices.

NEW YORK, July 19, 2005 – NETexponent, a leading online performance marketing agency, now offers a pair of new standalone service packages designed to build, manage, protect, grow and optimize affiliate and media partnership programs. Both service packages have been perfected over the years as components of the agency’s broad performance marketing programs and are available now for the first time as standalone services.

NETexponent’s new Accelerator program helps advertisers who don’t have the time or resources to aggressively identify, recruit and manage new affiliate web sites or media partners. The NETexponent team of online media experts acts as an extension of a client’s online marketing department, providing the added manpower and experience necessary to custom recruit, manage and optimize the best affiliate and media partner sites.

“The Accelerator service enables us to grow a client’s performance marketing efforts on both ends: by finding the best possible new affiliates and media partners, and optimizing the relationships they already have in place,” said Ed Dintrone, president, NETexponent, New York. “We provide the bandwidth and know-how to locate and recruit the most appropriate new affiliates and media partners, and build strong relationship with both new and existing sites.”

The Accelerator service package explores three separate avenues to recruit new top affiliates and media partners: the vast number of affiliate and publisher relationships the agency has established since 1995; the sites available through the technology network of choice; and the grassroots custom recruiting of sites using a trained outreach team.

Once the agency identifies the most appropriate prospective sites, they initiate dialogue with them and structure a win-win performance based advertising relationship and monitor activity to optimize results.

Also new as a standalone is the agency’s comprehensive Quality Assurance services package, designed to protect a client’s brand and address a significant web marketing concern: fraudulent practices in affiliate marketing. This custom-tailored solution enforces brand protection guidelines and detects if an affiliate site uses fraudulent means to boost their performance and income.

Under this service package, NETexponent advises clients on establishing proper affiliate guidelines, and then polices and enforces the guidelines. Areas this service focuses on include affiliate screening, CAN-SPAM compliance, adware and spyware detection, inappropriate content, coupon offer abuse, search engine abuse and others.

All affiliate applications are vigorously screened and rescreened by the NETexponent Quality Assurance team to meet brand standards and exclude sites with questionable business practices. The criteria used ensures that affiliate sites contain no dead links, no inappropriate content (such as obscenity or illegal, defamatory, discriminatory or propaganda messages), must be in English and do not use unrelenting pop-ups or unauthorized email marketing activities.

The NETexponent QA team also checks volume spikes and dips in leads, sales or orders generated each day, looking for deviations that serve as a red flag of possible fraudulent activity. On an ongoing basis, the team reviews the guideline compliance of affiliate sites and identifies optimization opportunities.

“Companies running affiliate marketing and pay-for-performance campaigns can now rest easy that their brand is protected and the quality of the sales and leads they get meet the highest of standards,” said Dintrone. “Our experienced team acts as diligent gatekeepers who proactively monitor and analyze activity and take swift action against violators.”

Contact Us to learn more and get a custom proposal

NETexponent (www.NETexponent.com) is an online performance based direct marketing agency based in New York that builds custom partnership networks for efficiency driven advertisers. Founded in 2001, the metric-driven firm leverages nearly a decade of management experience in structuring win-win, performance-based deals with online publishers ranging from automated affiliate networks to integrated media partnerships, and focuses on efficiently acquiring the most valuable customers for clients. NETexponent is committed to being the industry’s most efficient and ethical performance marketing agency, continually evolving to address changing market conditions and client needs.

NEW YORK, (July 1, 2005) – NETexponent, a leading online performance marketing agency, has expanded its partnership agreement with Commission Junction, a top marketing technology solutions provider, to provide advertisers a suite of enhanced services.

Under the agreement, NETexponent clients will have full access to Commission Junction’s network of 70,000 publishers, its platform, enhanced support, customized reporting, and more. This will enable NETexponent to customize management of client programs, and optimize program performance and ROI.

The two firms have worked together successfully for more than four years on behalf of clients such as The New York Times, The Financial Times, ULTA.com and others. NETexponent, an early pioneer in the online performance marketing space, works with advertisers to establish, grow, optimize and police their affiliate and media partnership programs. Comprehensive quality assurance services work to protect client brands against affiliate marketing issues such as fraudulent orders, CAN-SPAM violations, inappropriate affiliates and spyware infiltration.

“This agreement marks the evolution of a successful relationship between the two companies,” said Peter Figueredo, CEO of NETexponent, based in New York. “It is structured entirely to benefit our clients by providing the services and tools needed to enhance performance and ROI of their affiliate and partnership programs.”

“Our technology platform and network have proven to be a valuable revenue channel for NETexponent clients,” said Jeff Pullen, executive vice president of operations, Commission Junction, based in Santa Barbara, Calif. “This expanded relationship demonstrates our commitment to the ongoing success of their performance marketing programs.”

NETexponent works with a number of technology providers, selecting the appropriate platform based upon specific client needs. The agency is currently seeking similar agreements from its other tech partners.

Contact Us to learn more

NETexponent (www.NETexponent.com) is an online performance based direct marketing agency based in New York that builds custom partnership networks for efficiency driven advertisers. Founded in 2001, the metric-driven firm leverages nearly a decade of management experience in structuring win-win, performance-based deals with online publishers ranging from automated affiliate networks to integrated media partnerships, and focuses on efficiently acquiring the most valuable customers for clients. NETexponent is committed to being the industry’s most efficient and ethical performance marketing agency, continually evolving to address changing market conditions and client needs.

SANTA BARBARA, Calif.–(BUSINESS WIRE)–June 6, 2002–Commission Junction (www.cj.com) announced it has achieved the position as the network of choice for name-brand online advertisers.

Over the last six months, Commission Junction has attracted significantly more name brand advertisers to its network than any other competitor. Recently joining the Commission Junction network are New Line Cinema, KBToys, MSN, Major League Baseball Advanced Media, The New York Times, and C2it by Citibank, in addition to many others. Concurrently, top publishing sites such as Hewlett Packard, Prodigy, and Earthlink have been attracted to Commission Junction.

Third Party Endorsements

The New York Times uses Commission Junction and leading performance marketing agency NETexponent to increase online subscriptions for the newspaper. “Protecting brand integrity online has become increasingly important to our clients. Commission Junction has been a valuable asset in strengthening our quality assurance safeguards for The New York Times, allowing us to focus on growing and optimizing results,” said Peter Figueredo, CEO and co-founder of NETexponent.

As the world’s largest interactive agency, Carat Interactive has been working with Commission Junction for more than a year and has introduced such name brands as Jenny Craig and Market Facts into the network. Tom Henell, Carat Interactive senior vice president remarked, “Our performance marketing programs with Commission Junction have exceeded our expectations. Working with a third-party provider with a large base of quality Web publishers enables us to quickly deliver large-scale campaigns and guarantee measurable results for our clients.”

Prodigy, a top destination site that serves 3.5 million subscribers, joined Commission Junction in November 2001. Through relationships with Commission Junction advertisers, Prodigy saw its profits increase significantly during the first quarter of 2002. Elizabeth Pagel, E-commerce manager at Prodigy remarked, “Commission Junction’s easy-to-use system and quality advertisers played a huge role in this improvement.”

Quality Network Leads to Increased Market Share

Beginning mid-year 2001, Commission Junction launched an initiative to evolve its broad based affiliate marketing network to focus on premium pay-for-performance relationships. To support this effort, the company launched the Open Marketplace, which identifies and segments quality advertisers and publishers in the network, and publishes performance information to all of them. Also, prospective clients were required to meet prescribed criteria prior to acceptance into the network. The company continued to see increased market share as a higher proportion of brand name companies benefited from the network’s offerings. Monitoring of customer growth in the performance-based segment showed that 60 percent of all advertisers who joined a pay-for-performance network from October 2001 through March 2002 were with Commission Junction. Of identified name brand advertisers in the group, over 40 percent were Commission Junction clients. This increase in market share reflects a
sustainable growth trend over the six-month period.

“The current numbers validate our decision to focus on building a quality network. We are extremely gratified to see our marketing strategy come to fruition so quickly. We have seen consistent revenue growth at a time when some of our competitors are reporting declining numbers,” said Jeff Pullen, president of Commission Junction. “We expect to be the premier network for transforming online advertising into sales for the advertisers and into revenue for our publishers. Well selected, high quality companies make this happen.”

About Commission Junction

Commission Junction, the largest pay-for-performance advertising network, allows online advertisers to acquire more customers and online publishers to earn the most revenue from their audience. By publishing payment and conversion statistics on advertisers, publishers, and ads within its network, Commission Junction offers the first open marketplace for online advertising. Both advertisers and publishers can quickly gauge the quality and potential of each relationship, allowing them to maximize performance of their online advertising campaigns.

Commission Junction acts as a trusted third party managing the network, tracking and reporting on the ads in real time, and handling monthly commission payments to network members. The company serves billions of impressions monthly, ranking it among the largest ad networks in the world. Clients include leading online marketers eBay, Capital One, Global Sports, MSN® and USA TODAY. Commission Junction is headquartered in Santa Barbara, Calif., with offices in San Francisco, New York and London. For additional information, visit www.cj.com or call 800/761-1072.

Partners to Help Clients Attract, Convert and Retain Customers Easily and Cost-Effectively Using Be Free’s Marketing Platform

Marlborough, Mass., ÑApril 30, 2001-Be Free, Inc. (Nasdaq: BFRE), a leading provider of a marketing platform that allows online businesses to attract, convert and retain customers easily and cost-effectively, today announced that Computer Horizons Corp (Nasdaq: CHRZ), LinkProfits, and NETexponent have joined forces with Be Free as strategic solution and joint-marketing partners. Be Free is working in partnership with Computer Horizons, LinkProfits and NETexponent to sell and support its marketing platform and related BFASTSM and BSELECTSM Onsite services. Additionally these new relationships provide opportunity for any of Be Free’s existing customers to receive seamless interactive marketing services from Computer Horizons and NETexponent.

“We enablecategory-leading Internet businesses to reach more customers online through partner marketing channels. We also help businesses to convert browsers to buyers on their web sites and to sell more to each customer,” said Rick Houpt, director of channel sales at Be Free, Inc. “These new strategic alliances complement our technology and services in this area — enhancing the value proposition provided to our existing customers and helping us to find new customers.”

NETexponent
NETexponent is the leading performance-marketing agency for marketers looking to increase their online ROI. NETexponent’s team of experts establish, grow, manage, and optimize clients’ online performance marketing initiatives. Custom recruiting efforts, a proprietary network of sites, and years of experience lend to NETexponent’s ability to recruit both high trafficked and highly relevant sites. NETexponent’s services span every aspect of pay-for-performance marketing including; affiliate marketing, cooperative e-commerce, Cost-Per deal structures, e-mail marketing, and co-registrations. Find more information at www.NETexponent.com or email info@NETexponent.com.

“NETexponent’s mission is to provide our clients with the most effective means of efficiently achieving their goals online,” said Peter Figueredo, CEO of NETexponent. “Be Free’s BFAST partner marketing service works in synergy with our performance marketing management, recruiting, and optimization services. This partnership allows us to work seamlessly with Be Free to insure that our clients get the most from their partner marketing programs.”

About Be Free, Inc. (Nasdaq: BFRE)
The Be Free marketing platform allows online businesses to attract, convert and retain customers easily and cost-effectively. The company provides a uniform system for tracking, managing, measuring and analyzing all of a business’s online marketing programs. These services are hosted, allowing a business to deploy its marketing programs rapidly, without placing time intensive and expensive demands on its own technical resources.

With Be Free’s industry-leading BFASTSM services, businesses manage and track strategic partners and affiliates – compensating these selling partners based on their performance. Be Free’s BSELECTSM Onsite service allows a business to convert visitors to loyal customers by recommending relevant products or content in real time. For more information about Be Free and its products and services, visit http://www.befree.com.

Statements in this news release about Be Free, Inc. and its partners may be considered forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. These statements are based on the Companies’ current expectations, hopes, beliefs and estimates. These statements involve risks and uncertainties that could cause actual results to differ materially from those anticipated or projected. Further information about the risk factors that could affect either Company’s performance are contained in the appropriate filings with the Securities Exchange Commission.