NETexponent’s e-mail marketing services

Ahhhh email. Once a bastion of efficiency-driven efforts, Email has become the unwelcome guest at the online marketing table due to far-reaching CAN-Spam anti-spam legislation. Until issues are sorted through the legal environment many marketers have found it safer to proceed with great caution when working with email partners. NETexponent counsels clients on the appropriateness of partner email programs and communicates client's email policies to affiliates.

Tracking, cost, and timeliness are all aspects that make email a direct marketers dream. NETexponent can compile a comprehensive email marketing strategy that will maximize revenue while maintaining brand integrity. We work closely with our clients to limit their risk in this frequently misunderstood arena. In addition to building effective email marketing campaigns we strive to make this a safe marketing channel.

Services in this area include:

Strategy creation
List buying/management
Co-Registration
Creative development
Email delivery and tracking
Campaign reporting, analysis, and optimization