• HOMEHOME
  • ABOUT USABOUT US
  • SERVICESSERVICES
  • CLIENTSCLIENTS
  • NEWSNEWS
  • PUBLISHERSPUBLISHERS
  • CONTACT US
Brand Stewardship

Working on the low-end of the efficiency spectrum doesn't mean advertisers must abandon Brand image concerns. NETexponent is cognizant of corporate standards and helps our clients identify the appropriate level of screening, control, and censure which can be managed while still achieving bottomline CPA goals. By understanding the impact of specific brand image control tactics, advertisers can better project performance along a path with appropriate safeguards.

NETexponent protects our client's brands from inappropriate environments, out-of-date advertising messages, and outright misrepresentations by rogue websites. We help them avoid the kind of situations they wouldn't want to explain to their top management. Achieving efficiency while maintaining brand standards is a hallmark of an evolved partnership network.

Key brand protection services include:

  • Screening all affiliate applications
  • Enforcing detailed terms and conditions
  • Monitoring/investigating potential fraud
  • Tracking affiliate search buying on key brand terms
  • Monitoring