Commission-Focused Affiliates Overlook New Tech, Tactics
Marketing Charts wrote that while affiliates remain focused on maximizing revenues and joining programs that offer the highest commissions, many are still marketing half-heartedly and are overlooking or unaware of new technologies. Marketing Charts focused on the fact that while the top draw to an affiliate program is commission amount, affiliates don’t utilize all of the various technologies and services at their disposal to fully capitalize on these commissions.
Are affiliate marketers making the most of the Internet?
BizReport opened their coverage of the report by stating that affiliate marketers as a whole are not fully utilizing the tools at their disposal. The site proposes that this is a result of the overall inexperience of the affiliates in the industry because there are so few barriers to entry. As a result, many of the new affiliates don’t fully realize the time and effort that are involved in building a successful affiliate marketing organization.
Affiliate Jungle Not for the Faint of Heart
digiday:DAILY featured the 2009 AffiliateBenchmarks report from the perspective that the largest segment of affiliates in the industry are low-involvement novices. Clearly, the article was directed to their core readers who are amongst the minority that they would consider serious affiliate marketing professionals. The author did commend the 2009 report as a worthy read for serious affiliates and also for affiliate program managers looking to recruit this segment.
To conclude their feature, digiday offered a $100 off discount for their digiday:TARGET show to any reader who purchases the report at full price through their e-commerce page.
Affiliate Benchmarks; Dark Days for Newbie Affiliates
Website Magazine wrote a blog post using some of the less than positive findings from the AffiliateBenchmarks 2009 report like how nearly half of the respondents indicated that “less than five percent or none of my links generated a sale in the month before completing the survey” to illustrate their point that newcomers are not fully investing their time in their new organizations. The remainder of the post drew facts about the underutilized traffic-driving tools affiliates have at their disposal.
Affiliate Benchmarks 2009 Affiliate Research Study
Performance Marketing Alliance highlighted the AffiliateBenchmarks 2009 report on their opening page. The PMA gave a basic overview of the unique features of the report and hinted at some of the findings they found interesting. Also, the PMA provided their users with a 30% off discount on the report.
PR Web (press release) – Sep 2, 2009
NETexponent, an 18-person online performance marketing and advertising agency that specializes in affiliate and search marketing services, discovered a way …
Click here for more information
WebProNews – Chris Crum – Aug 7, 2009
“If you want a release to rank highly in search engines you have to use key words and link those to your Web site,” says Peter Figueredo, CEO of NETexponent …
Click here for more information
Topics Covered:
NETexponent Affiliate Survey Results to be Released!
Best of NETexponentBlog.com Meet Us- Affiliate Summit East 2008Topics Covered:
ad:tech Awards Select NETexponent Affiliate Program as a Finalist
goWholesale Selects NETexponent to Create Their B2B Affiliate Program PPC Search, Organic Search & Affiliate Marketing Top the List For Online Acquisitions Get a Leg Up From Google Checkout Affiliate Summit Launches Magazine and Invites NETexponent to Contribute NETexponent Affiliate Research Available to Participants Industry Events
We are excited to announce that NETexponent client, iChapters, is a finalist for ad:tech’s Best Affiliate Marketing Campaign Award. ad:tech awards are based on creativity, purpose, results, and the overall experience, and through a highly targeted and effective affiliate marketing strategy, iChapters and NETexponent were able to capitalize on seasonality and surpass expectations.
Awards will be presented on April 15th during ad:tech San Francisco.
Topics Covered:
Get the Most of Your Landing Pages
Search and Affiliate Marketing Tips
Honorary Affiliate Manager Certification Awarded to NETexponent
Comparison Shopping Engines Yield High Conversion Rates and Quality Customers
Affiliate and Search Event
The Affiliate Summit West 2008 conference is the largest concentration of online marketing professionals, gurus, and publishers. NETexponent Co-Founder and Media Director, was invited to speak and conducted a roundtable discussion on The Evolving Affiliate Technology Landscape.
Chris Kramer, Co-Founder and Media Director of NETexponent, has been awarded with one of fourteen Honorary Affiliate Manager Certifications based on his strengths in building affiliate strategies and knowledge of affiliate technology.
He continues to share his expertise with the affiliate team at NETexponent and is constantly working with affiliates to aid in their optimization efforts.
As a member of the Advisory Board of Directors for Affiliate Classroom, NETexponent co-founder, Peter Figueredo lent his affiliate marketing management expertise and helped create the Affiliate Manager Workshop which will be held on February 23, 2008 at the Rio All Suite Casino and Hotel in Las Vegas, NV.
The workshop is an innovative training and certification program that is devised to equip affiliate managers with industry best practices, certifications, and a network of professionals for career advancement.
For more information about attending the workshop and AC Certification, click here
NETexponent is pleased to announce Chris Kramer’s nomination for the 2008 SEMPO Board of Directors. SEMPO is a non-profit organization complied of leading marketers, search marketers and search engine optimization experts, who are dedicated to growing the search engine community through education and networking. Board members are elected every two years by SEMPO members, and work to continue the vision of previous board members.
For more information about the SEMPO Board of Directors, click here
Topics Covered:
Commission Junction and NETexponent Agency Agreement
Affiliate Classroom Appoints NETexponent Co-Founder to Training Board of Advisors
Affiliate Summit West
LinkShare Summit 2008
Top Brands Select NETexponent to Manage Search and Affiliate Programs
Topics Covered:
Commission Junction and NETexponent Agency Agreement
Affiliate Classroom Appoints NETexponent Co-Founder to Training Board of Advisors
Affiliate Summit West
LinkShare Summit 2008
Top Brands Select NETexponent to Manage Search and Affiliate Programs
NETexponent has recently signed a new agency agreement with Commission Junction which will offer our clients preferred agency pricing, value added services, access to features before they are rolled out, and more!
This partnership strengthens our affiliate technology relationships and will add to our existing agency agreement with Performics. These benefits are available to clients starting a new affiliate program in CJ and can also be transitioned to clients currently using the CJ platform.
InternetRetailer.com named NETexponent client, Audible.com, as one of the Hot 100 Best Retail Websites. Audible’s easily navigated site and wide selection of titles are just a few attributes making Audible a cut above the rest.
WineExpress.com is the select wine shop partner of the Wine Enthusiast catalog. They offer hundreds of top tier wine varieties in various price ranges and work directly with wineries to offer exclusive bottlings, and provide value well above what the marketplace typically offers.
Affiliate Classroom, a leading educational provider for online advertisers, has appointed Peter Figueredo, CEO and Co-Founder of NETexponent to their Training Board of Advisors. Peter will help create innovative training materials to be released in 2008.
Topics Covered:
We strive to provide a positive, fun, energetic, and productive work environment and the NY Post recently wrote us up for our efforts highlighting our annual pumpkin decorating contest.
Topics Covered:
As the online marketing industry grows, CEO and Co-Founder, Peter Figueredo grows with it. He continually attends seminars and classes to ensure NETexponent is a pioneer in the industry, but in 2004, after running the company for three years, he realized he needed to know more about the intricacies of operating a business.
Click here for the article recently published in Business Week
Performics Client Summit was a huge success and the NETexponent founders were in attendance. Peter spoke on a panel titled “Ingenious Affiliate Marketing” alongside folks from Barnes and Noble, Encyclopedia Britannica, and Blair. In his talk Peter highlighted innovative affiliate marketing efforts NETexponent has executed for clients like The Wine Enthusiast, Audible.com, The Financial Times, and more.
NETexponent is proud to announce that we have recently made an agency agreement with Performics and will be among the first to use their new self serve platform. This can mean only one thing for our clients,more benefits!
“DoubleClick Performics’ Affiliate Marketing platform provides our agency and clients with reliable tracking and reporting,” said Peter Figueredo, CEO and co-founder of NETexponent, an online performance marketing agency, “I have been impressed with their willingness to listen to our suggestions and implement improvements that will help us drive better results for our clients.”
In recent years URLs have become so much more than just a directional arrow to another webpage. Advertisers recognize that and are using them to their full potential to drive traffic, continue a conversation with customers, and increase user interaction.
Peter Figueredo, CEO and Co-Founder of NETexponent, weighed in on the subject in Target Marketing Mag.
Chris Kramer, a member of the Affiliate Summit Board of Directors, and NETexponent co-founder, hosted a roundtable discussion to provide advertisers with proven best practices when managing search affiliates, giving attendees solid information on how to structure a holistic program that will benefit both channels. Chris’ tips were well received and demonstrated how PPC search and search arbitrage affiliates can work together instead of against each other.
NETexponent also sponsored a booth to promote our clients’ affiliate programs, recruit new affiliates, connect with existing affiliates, and increase exposure to our client programs.
Topic: How to Recruit Super Affiliates
NETexponent was honored that super affiliates invited us to join this panel. During the standing room only session, Peter described 3 key factors affiliates use when evaluating which programs to join.
Affiliate Summit is the single largest Affiliate focused conference in the United States. Six members of the NETexponent team were in attendance at the summit, which took place in Las Vegas, to represent clients including Chris Kramer who was recently inducted to the Affiliate Summit’s Board of Directors.
NETexponent is now a member of Search Engine Marketing Professionals Organization, a non-profit organization dedicated to growing the search engine community through education and networking. SEMPO will provide NETexponent with the tools and information that will allow us to better serve our clients.
LinkShare Symposium is a major networking and learning event for ecommerce and online marketing. This year NETexponent’s Media Director, Chris Kramer & Media Manager, Erica Myones, were in attendance representing NETexponent client Shockwave and were available to answer all questions relating to Shockwave and their affiliate program.
NETexponent also sponsored a booth to promote our clients’ affiliate programs, recruit new affiliates, connect with existing affiliates, and increase exposure to our client programs.
NETexponent will help launch Motionbox’s new products using a pay per click search and affiliate marketing.
Motionbox makes it easy for users to organize, share, and even edit personal video footage online without learning complicated software programs.
In recent years URLs have become so much more than just a directional arrow to another webpage. Advertisers recognize that and are using them to their full potential to drive traffic, continue a conversation with customers, and increase user interaction.
Peter Figueredo, CEO and Co-Founder of NETexponent, weighed in on the subject in Target Marketing Mag.
NETexponent has secured a partnership with a leading affiliate technology company called Tumri. NETexponent clients will get the benefit of speed to launch and reduced fees when using the Tumri platform. In addition to providing existing affiliates with an enhanced conversion tool this platform also exposes our client affiliate programs to Tumri’s network of publishers. The system requires no client tech time to setup and pricing that is 100% performance based.
Consisting of SEO/SEM professionals, online marketers, investors and entrepreneurs, NYC Search Marketing Meetup held their first event on Wednesday, May 16, 2007. As leaders in the industry, NETexponent founders Chris Kramer and Peter Figueredo presented a Case Study highlighting a Holistic Approach to Affiliate Marketing. Feedback was positive and they anticipate future events to share their techniques and ideas.
NYC Search Marketing Meetup meets on the second Tuesday of each month and all are welcome.
Over 200 subscription and paid content execs convened at New York City’s Information Technology Center for MarketingSherpa’s Selling Online Subscriptions Summit. NETexponent’s CEO Peter Figueredo was invited to present how Affiliate Marketing can be utilized to optimize Subscription Marketing.
In his speech Peter presented Affiliate Marketing best practices as well as case studies that demonstrated how affiliates have been successful for different NETexponent clients in the past.
Topics covered:
The Ad:tech awards recognize the talented designers and strategic thinkers that have taken flight, demonstrating excellence in interactive marketing. Peter was responsible for judging:
EcomXpo, The Virtual Tradeshow for eCommerce Marketers, had over 8000 attendees in March. NETexponent’s relationship with EcomXpo provided FREE booths for both NETexponent and clients. A $3000+ Value!
Moving along with NETexponent’s second newsletter, two copies were released, one for the general public and one customized for clients. Topics in both copies of the newsletter included:
The Webby Awards is the leading international award honoring excellence on the Internet. NETexponent CEO, Peter Figueredo was in attendance at the awards as a judge for various categories.
Peter attended the prestigious Villanova University in Pennsylvania (Peter’s own Alma Mater) to talk with Villanova’s Advertising Society about the Affiliate Marketing Industry. Peter was honored to be invited to speak to some of the future’s best and brightest, highlights of the speech included:
NETexponent is proud to announce the release of its first Newsletter. Topics covered in the newsletter included:
NETexponent Co-Founder and CEO Peter Figueredo has been invited to speak at this third annual forum for inspiring and motivating leaders of innovation to deliver long-term value and competitive advantage to their organizations. For more information, see FORTUNEInnovation.com.
Revenue Magazine Features NETexponent CEO, Peter Figueredo, in an article about outsourced affiliate marketing management.
Topic: Outsourced Affiliate Program Management
Peter presented an overview of the pros and cons of outsourcing as well as helpful tips to help advertisers evaluate an outsourcing opportunity.
Topic: “Affiliates, Ad Networks, and Search…oh my”
Learn how to effectively balance your Affiliate Program with CPA Ad Networks and Search Engine Marketing. A Panel of experts will walk you through proven best practices that will maximize your ROI while protecting the integrity of all online marketing initiatives At sessions end you will:
Learn why affiliates are important in a world with ad networks and search marketing
Gain insights on holistic online Performance marketing
Master how best to coordinate affiliate and search efforts
Published in Issue 15
Title: A Half Decade of Entrepreneurial Marketing: Lessons from the Best Entrepreneurs
Author: Bruce Kasanoff
July, 2006
This article discusses many issues facing affiliate marketers and online performance marketing in general. Topics include properly measuring incentive offers, avoiding affiliate fraud, and protecting your brand.
Topic: Future of Affiliate Marketing
This session will explore the affiliate marketing landscape as it has developed over the last few years and then take a look at the future of the industry. Leaders from every facet in the industry are represented on the panel to provide a myriad of perspectives and insights.
Moderator: Peter Figueredo, CEO NETexponent
Panelists:
Todd Crawford(VP of Sales, Commission Junction)
Steve Denton(Senior Vice President Client Development LinkShare)
Rob Jewell (CEO Gratis Internet)
Beth Kirsch(Group Manager Affiliate MarketingLowermybills.com)
David Lewis (President 77Blue)
Joe Speiser (Co-FounderAzoogleAds)
Topic: Speaker’s Showcase: One Minute Tips
The culmination of more than 35 sessions-worth of great advice. This is your final, fact-filled opportunity to glean one tidbit from ad:tech’s top tipmasters. Hear something unique and special from an assortment of speakers who bring to the marketplace a proven solution or innovative best practice. You will be scratching down notes as fast as you can when some of ad:tech’s best and brightest enjoy a bit of Warholian famousness and give you a tip in a minute! Enjoy!
To have an effective corporate blog there are a few guidelines you should follow. With a nod to Robert Fulghum, I’ve taken some of the basic lessons from his best-selling book “All I Really Need to Know I Learned in Kindergarten” and applied them to blogging.
NETexponent CEO, Peter Figueredo, featured in online radio interview hosted by AD:TECH founder Susan Bratton.
To have an effective corporate blog there are a few guidelines you should follow. With a nod to Robert Fulghum, I’ve taken some of the basic lessons from his best-selling book “All I Really Need to Know I Learned in Kindergarten” and applied them to blogging.
Topic: How to Grow a Profitable Affiliate Channel: Recruit the Best Partners for Your Business
Moderator:
Declan Dunn, CEO, Dunn Direct Group
Panelists:
Marissa Levinson, Director of Business Development and Sales, Six Apart
Peter Figueredo, CEO and Co-Founder, NETexponent
Amanda Watlington, Ph.D., Owner, Searching for Profit
Shawn Collins, CEO, Shawn Collins Consulting
View Peter Figueredo’s presentation from this panel View Declan Dunn’s presentation from this panel View Amanda Watlington’s presentation from this panel View the full panel’s presentation
Topic: Future of Affiliate Marketing
This session explores the affiliate marketing landscape as it has developed over the last few years and then take a look at the future of the industry. Leaders from every facet in the industry are represented on the panel to provide a myriad of perspectives and insights.
Revenue Magazine Features NETexponent Media Director and Co-Founder, Chris Kramer, as well as NETexponent CEO and Co-Founder, Peter Figueredo, in an article about affiliate application review efforts.
The saying, “It’s so hard to find good help,” certainly rings true in the affiliate marketing arena. The number of programs seems to grow at a disproportionate rate to the number of skilled affiliate managers. This article provides some key questions to ask when selecting an affiliate management solution.
“Advertising agency executive Peter Figueredo pointed to a trend in his sector that should help keep the power of the net at the bottom of the pyramid. Companies like Audible.com are building a marketplace for podcasters, following the lead of ad networks that sell advertising on behalf of bloggers.”
Described by the Ad:Tech NY website as “The culmination of 60 sessionÕs worth of great advice. This is your final, fact-filled opportunity to glean one tidbit from ad:tech’s top tipmasters. Hear something unique and special from an assortment of speakers who bring to the marketplace a proven solution or innovative best practice. You will be scratching down notes as fast as you can when some of ad:techÕs best and brightest enjoy a bit of Warholian famousness and give you a tip in a minute! Enjoy!
Similarly, Peter Figueredo, CEO of online performance marketing agency NETexponent, warns that so-called “CPA networks” can be a breeding ground for fraudulent orders or bogus leads. A haven for anonymity, these affiliate network spin-offs operate similar to better-known affiliate networks, yet typically consist of overly aggressive e-mail, adware and/or search marketing affiliates.
“Networks and agencies that add value are the only ones that will survive long term,” says Figueredo whose company manages affiliate programs. “Networks that add value based on optimization technology, strong publisher relationships, quality marketers and transparent operations, right now may not be raking in the cash and handing out Porsche Boxters, but in the end marketers will recognize fly-by-night networks for what they are.”
Building online direct response ad units over the last 10 years has taught my team and I more than a few lessons. The first lesson is that all good creative development projects begin with the creative brief.
There is one simple goal of the creative brief: Ask the right questions in order to elicit the necessary client input needed to guide the production process.
Topic: New York Times Store Case Study
Speaker: Chris Kramer (NETexponent Media Director)
Topic: Affiliates Bidding On Trademarks
The ever evolving affiliate-search landscape creates challenging issues for merchants. One of the hottest topics facing an online merchant is whether to allow affiliates to bid on its trademark. This panel will explore the economic, business and legal issues around trademark bidding.
Moderator: Peter Figueredo, CEO NETexponent
Panelists:
Gary Kibel, Attorney, Davis & Gilbert LLP
Beth Kirsch, Senior Marketing Manager, Audible
David Lewis, Founder, 77Blue
Carolyn Tang, Affiliate Manager, Orbitz
Many experts agree that the biggest threat to search engine marketing (SEM) is click fraud (invalid clicks generated by paid SEM campaigns). Google has even mentioned it in their financial statements. When you consider the explosive growth of SEM and the vast dollars invested in it by so many companies, it is easy to see why this is a hot topic. In this article I would like to explore some frequently asked questions on this subject. Hopefully this will help you to more easily understand, identify, and prevent click fraud from damaging your SEM efforts.
“For those who couldn’t make it to Ad:Tech this is a chance to hear what the keynote speakers and session panelists had to say on-demand” said Chris Scott senior director of advertising business development Ecast Inc. “By making these interviews available on our Web site we hope to introduce interactive media planners and advertising executives to our Location-Based Broadband Network which currently generates close to two million unique transactions each month.”
Topic: Affiliate Marketing: Step by Step Overview
Details: Experts will reveal their best practices in establishing growing optimizing and policing affiliate programs. Whether you are thinking about starting an affiliate program or just looking to expand an existing one this session is worth attending. Please join us and learn how to: determine the full potential of your affiliate program interpret industry statistics choose the best technology and management resources address tough strategic decisions find the right affiliates and build strong relationships ensure the integrity of this marketing channel
Moderator: Peter Figueredo CEO NETexponent
Panelists:
Shawn Collins PResident/CEO Shawn Collins Consulting
Ryan Erwin Director eBusiness Oakley Inc.
Carolyn Tang Affiliate Manager Orbitz
It seems that lately you cannot pick up a trade publication without reading about blogs. As an online marketing executive you may be wondering about this subject and how (if at all) it can help you meet your e-commerce objectives. This article takes a close look at this “buzz topic” in order to help you evaluate this emerging area of online marketing. This tactic could prove to be a very valuable marketing tool or a waste of time and money.
NETexponent is now part of the leading blog news site for online performance marketing. ReveNews.com has established a great reputation in the industry and a strong audience.
Through the ups and downs of the media market, affiliate and performance marketing has solidified its model and found its niche. Today we share with you part one of a conversation with Peter Figueredo, Co-Founder and CEO of NETexponent, an agency that specializes in affiliate and performance marketing programs, to see how the media market swings have changed the way online marketers need to approach their pay-for-performance efforts.
Topic: Affiliate Marketing Program Implementation
Details: Hear an affiliate marketing specialist and a panel of marketers who successful leverage affiliate marketing answer the three burning questions: 1. Should I invest in affiliate marketing and what can I expect from it? 2. How can I maximize the ROI of my affiliate program? 3. How can I insure the integrity of my brand while using affiliate marketing?
Moderator: Peter Figueredo, CEO, NETexponent
Panelists:
Ed Bussey, Figleaves.com
Pattiann McAdams, Avon Products
Anthony Rodio, StubHub
David Rogers, New Line Cinema
The mission of AIM’s Performance Based Marketing Council (PBMC) is to serve as the pro-active voice for the online marketing community specializing in pay-for-performance advertising initiatives, representing all involved constituencies as the primary source of education, information, the exchange of ideas, and the development of industry best practices and guidelines for ethical optimization. PBMC promotes ethical industry guidelines through creation, education, and adherence to Best Practices. As the leading performance based marketing council, our constituencies include marketers, consumers and PBM marketing entities. Through active education, PBMC helps organizations understand the value of PBM, its effectiveness, and strategies for integrating PBM into their overall marketing mix. Moreover, an important goal of AIMÃs PBMC is to encourage effective dialogue on current issues facing industry members.
Topic: The Why Behind Advertiser Decisions
Details: What are your advertiser partners thinking and what criteria do they use to make program management decisions? Haven`t you wished you knew answers to these questions? This session delves into the key issues advertisers face as they drive success with their performance marketing programs.
Published in the September Issue of Target Marketing Magazine
Written By NETexponent CEO, Peter Figueredo
It is no secret that search engine marketing (SEM) is an effective online marketing tool. Unfortunately, it is not an easy practice to master. Here are 6 proven tactics that can help an advertiser increase the ROI from pay-per-click search engine marketing.
Topic:The Maturing of The Performance Marketing Industry
Moderator: Peter Figueredo (CEO of NETexponent)
Panelists:
Dan Chiss (Director of Partner Services of Performics)
Todd Crawford (Vice President, Western Sales of Commission Junction)
Rachel Honoway (Vice President Marketing of Kowabunga Technologies)
Topic:Affiliate Marketing: Worth the Cost?
Details:Sounds great: a network of sales agents paid solely on commission. Yet the affiliate landscape has become more complex. How do you ensure you’re not recruiting an army of brand renegades? How can you prevent affiliates from spamming potential customers (and the search engines)? Are you liable if they do? Affiliates can be your closest ally, or your worst nightmare. How managers of some of the most successful affiliate programs out there keep everything on track.
Panelists:
Peter Figueredo, CEO and Co-Founder, NETexponent
Pattiann McAdams, Director of Ecommerce, Avon.com
David Rogers, Affiliate Marketing Specialist, E-Commerce, Brooks Brothers
Published In Internet.com’s e-commerce guide
E-tailers have relied on affiliate marketing as a key selling strategy for nearly as long as e-commerce itself has existed. But the relationship between marketers and their publisher partners has become more complex during the past months. Now, with CAN-SPAM, keyword competition, and growing concerns about fraud, does affiliate marketing still make sense as an investment for merchants?
Topic:Kicking it Up a Notch: Taking Your Affiliate Program to the Next Level ? or Pulling the Plug
Description: Measuring your current program’s success ? internal and external benchmarks, customer lifetime value and customer acquisition costs
Media Magazine, a leading advertising publication, has included NETexponent in its list of the top 50 leading interactive agencies for 2003 (alphabetically, to be fair) based on criteria including, new business wins and loses, client list, notable achievements, innovative approaches, expertise of senior management, types of interactive services provided, industry buzz, and when they could get a sneak peak, the billing information too.
The goal of the AD:TECH Awards is to recognize and help promote ground breaking achievement in the creation, execution and functionality of interactive advertising and marketing. Awards will be presented for interactive advertising and marketing campaigns and web sites.
Best Affiliate Marketing Campaign
This category includes affiliate marketing campaigns and programs that drive a significant amount of the company’s business at a positive ROI. Programs can be run through affiliate marketing companies or managed directly by the company.
Topic: Affiliate Marketing and Shopping Engines: Who’s Really Winning?
Details: Affiliate networks (like CJ and Linkshare) and shopping engines (like Shopping.com and Froogle) are all the rage. Traffic numbers abound, but who is really winning the hotly contested war for share of consumer referrals? comScore will use its unique database of not only shopping but actual buying behavior to report on competitive referral shares, category strengths, and consumer preferences for these different links in the shopping chain.
Moderator: Dan Hess, ComScore
Panelists:
Darnel J. Moore Project Manager, Affiliate Program, Major League Baseball Advanced Media
Vaughan Smith, Senior Director, Internet Marketing, eBay
Mile Felsing, Marketing Manager, RedEnvelope
Peter Figueredo, NETexponet
For the past few years, there’s been an ongoing battle over which path marketers should take when seeking to acquire customers online. In the beginning, marketing departments told CEOs that online advertising was the golden goose, citing the millions of eyeballs ready and waiting for their company’s message. That goose never laid a golden egg, and those eyeballs certainly weren’t always translating into open wallets.
The most common mistake marketers make is to send all their search engine traffic to their home page, Did-it.com CEO Kevin Lee said in DM News’ latest video, “Effective Search Marketing Strategies and Practices.”
Searches should lead directly to the appropriate landing page, Lee told moderator and DM News senior editor Brian Morrissey in taping last week for the hourlong video.
“The closer you can get them to the results of the search, the higher the conversion rate,” he said.
Deciding whether to outsource online direct response efforts or to build an in-house marketing team is a decision every advertiser faces at different stages in their development. Some advertisers need to outsource immediately, others establish a marketing practice internally before outsourcing, and still others find that building an internal marketing team is best for the long term.
Topic: Performance-Based Marketing Tools, Techniques and Best Practices
Description: What are the components of a successful performance-based marketing (PBM) campaign? Join us as PBM marketers and solution providers discuss AIM’s RoadMap To Successful Performance Based Marketing Programs’. From planning and objectives to affiliate solution provider selection criteria, this group will educate all marketers on how PBM has become much more than simply having your brand’s logo on someone else’s site. Understand how your affiliates need to speak to your brand, and how to use integrated interactive marketing to be successful in PBM.
Adbumb, an online advertising industry newsletter, just issued its list of Top 20 CPA and Affiliate Marketing Companies. (as voted by their users) The list includes companies from several very different categories including; consultants, agencies, technology providers, and message boards.
The copy read:
We really love this company: they are truly a direct marketing company for the masses and have perfected DM online. These guys take CPA marketing to a new level with their own custom made solutions, amazing reach and a proactive way to market CPA offers. Numerous properties that don`t run CPA offers have worked with NETexponent and no other companies. Their publisher emphasized system works well and makes money for everyone.
Topic: What Every Direct Marketer Should Know About Pay-For-Performance Marketing Online
Description: Over recent years pay-for-performance based marketing initiatives such as; affiliate marketing, media partnerships, and search marketing, have grown in popularity due to their high return on investment. The online ad market downturn aided in their popularity as many online publishers were more willing to accept Cost Per Acquisition CPA (or Per Inquiry) advertising deals. This panel will explore what has worked and what has not worked over this golden era for online performance marketing. These leaders in online performance marketing will share their experiences, learning, and insights. Furthermore, we will explore what lies ahead for these types of online marketing initiatives as the pendulum swings back in favor of the CPM model.
Topic: What Can Affiliate Marketing Learn From CPM Advertising?
Description: It is easy to see why affiliate marketing, with its low risk and high efficiencies, is more attractive to advertisers than CPM advertising. Many advertisers have fought long and hard battles to eliminate anything that is not performance based from their online marketing initiatives. Unfortunately, these advertisers may have thrown out the baby with the bath water. There are many CPM advertising best practices that have relevancy to affiliate marketing and pay-for-performance marketing in general. Some topics we will cover include; planning, creative, relevancy, make goods, testing, branding, and insertion orders. We will discuss some of these tactics and demonstrate how they can best be applied to affiliate marketing in order to improve overall results.
NETexponent, the online direct marketing agency specializing in custom partnership networks based in New York, has announced the hiring of Ed Dintrone and Peter Meluso, two industry experts with combined 30 years of advertising experience. Dintrone and Meluso join the senior management team at NETexponent as President and Chief Service Officer, respectively.
Ed Dintrone will lead company operations, steward finance, and help establish new client relationships. Peter Meluso will build infrastructure, evolve procedures, and ensure continual optimization.
Topic: State of Online Creative
Description: Creative ad units and text copy play a vital role in online advertising. This panel will discuss the different resources available in this field and what role they should play in online direct marketing. The topic of rich media will be looked at in terms of its future impact on affiliate marketing and direct marketing in general.
Topic:Affiliate Marketing – Best Practices For Advertisers
Description: Please join us for a free E-Commerce Special Interest Group (SIG) panel discussion on “Affiliate Marketing: Best Practices for Advertisers.” Find out from our panel of experts what they have to say about the state of affiliate marketing.
Stay one step ahead of your competitors and learn what our panel has to say about the following questions…
Topic: What The Future Holds For Affiliate Marketing And Performance Based Media Partnerships
Description: Over recent years performance based marketing initiatives, affiliate marketing and media partnerships in particular, have grown in popularity due to their high return on investment. The online ad market downturn aided in their popularity as many online publishers were more willing to accept CPA advertising deals. This panel will explore what has worked and what has not worked over this golden era for online performance marketing. What is in store for performance marketing tracking technology companies such as BeFree, LinkShare, and Commission Junction? These leaders in online performance marketing will share their experiences, learning, and insights. Furthermore, we will explore what lies ahead for these types of online marketing initiatives as the pendulum swings back in favor of the CPM model.
Topic: Effective Affiliate Management Strategies
Description: The success of an affiliate program lies in the management. Without skilled hands at the helm, the revenue share sales channel is going to grind to a halt. These panelists represent a wide range of skills and management options. Their experience and advice can be invaluable to merchants who need to decide which option is best suited for their particular needs. The collective experience and knowledge of these panel members will provide valuable insight into which affiliate solution is best suited for your particular needs. Not only can they help you decide which strategy to follow initially, several of them have gone through the pains of having to switch from one solution to another. This may be a complicated process and you can save a lot of time and effort by listening to the advice of these panelists.
Media Magazine, a leading advertising publication, has included NETexponent in its list of the leading interactive agencies for 2002 (alphabetically, to be fair) based on criteria including, new business wins and loses, client list, notable achievements, innovative approaches, expertise of senior management, types of interactive services provided, industry buzz, and billing information.
Topic: Integrate Your Affiliate Marketing and Advertising Strategies to Enhance Targeted Traffic to Your Site
Description: Integrating performance based marketing initiatives into your overall online marketing strategy will help you to maximize the results. This session will teach you:
Written By: Chris Kramer, NETexponent Media Director and Co-Founder
In an environment where market pressures continue to build and online marketing budgets face increased scrutiny, companies are now shifting gears and are now looking for tangible results from their precious online marketing dollars. Make no mistake, money is being spent on online advertising, but it is being spent wisely. Now that more money is being shifted to performance marketing, lets take a look at why it is more important than ever to devote resources to managing your performance marketing efforts.
Description: NETexponent and Be Free invite you to attend a free executive breakfast seminar entitled “Rescue Your Online Marketing Programs.” You’ll find out how the BeFree marketing Platform and NETexponent Services can:
Topic: Online Performance Marketing Strategy: Beyond Affiliate Programs
Description: Today’s Savvy marketer is moving beyond affiliate networks. Advanced strategic partner networks, “merchant-to-merchant” and e-mail based programs are entering into the mix. Find out how these models can drive sales and secure customers and orders at a reduced cost!
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