Chris and Peter begin working together at i-traffic, one of the first interactive marketing agencies (now the media division of Agency.com)
Chris and Peter launch the performance marketing division of i-traffic and become the first ad agency to offer affiliate marketing services
Google sets up workspace in Susan Wojcicki’s garage in October 1998
Commission Junction launches and quickly becomes one of the leading affiliate marketing networks
Back to top1998
Blogger.com launches and opens the floodgates for millions of personal web log authors (later acquired by Google)
First Tivo box ships and TV Advertising will never be the same
Salesforce.com launches and data begins its shift into "the cloud"
Back to top1999
Chris and Peter move to Mass Transit Interactive, a leading interactive marketing agency (now the media division of Horizon Interactive)
While ad Mass Transit Interactive, Peter and Chris launch their performance marketing division
Google Starts their Ad Words service in October of 2000 but keywords are sold on cost per impressions CPMs
The "Dot Com Bubble" bursts in March of 2000 and countless internet companies shut their doors
Back to top2000
NETexponent is born with the launch of our affiliate marketing services division and The New York Times as our first client
Subscription marketing practice area is formed within our agency
Partnership with Commission Junction
Partnership with BeFree (later merged with Commission Junction)
Apple releases the iPod and changes the world of music forever
Wikipedia launches to the delight of students all over the world
Back to top2001
NETexponent moves into its first office space at 1 West St.
MediaPost names us to its list of Top 50 Interactive Agencies
Financial services marketing & Lead Gen practice areas are formed within our agency
Google transitions its Ad Words service from CPM to a cost per click (CPC) model
Back to top2002
We officially launch our search marketing services division with The New York Times Store as our first client
Retail marketing practice area is formed within our agency
Jupiter Research names us a leading performance marketing agency in a published position paper
Yahoo acquires Overture for their cost per click search ad platform
The 1st Affiliate Summit Conference takes place and sets the standard for affiliate industry events
Back to top2003
AD:TECH Awards launches a Best Affiliate Program category for the first time and we are named a finalist for our work with The New York Times
Our search marketing division matures and we become a Google Adwords qualified company, Yahoo search marketing ambassador, and Microsoft adExcellence member
MediaPost names us to its list of Top 50 Interactive Agencies yet again
CEO, Peter Figueredo is asked to become a columnist for Target Marketing Magazine
Facebook launches connecting friends, lovers, ex-friends, ex-lovers, stalkers, etc
Mozilla Firefox 1.0 browser is released
Yahoo launches its own search engine to compete with Google
Google Launches its Google Advertising Professionals certification certification program and Yahoo launches its search ambassador certification
Back to top2004
NETexponent is awarded several search marketing honors; Google Advertising Professionals certification, Yahoo ambassador certification, and we become a Microsoft Ad Excellence company
CEO, Peter Figueredo, gets interviewed by AdWeek and the BBC
CEO, Peter Figueredo is asked to write for performance marketing blog Revenews.com
Back to top2005
CEO, Peter Figueredo, joins the Advisory Board of AffiliateClassroom.com
Co-Founder, Chris Kramer, is elected to the Advisory Board of Affiliate Summit
CEO, Peter Figueredo, is added to the judging panels of AD:TECH awards, Webby Awards, and AIMA (the Atlanta Interactive Marketing Association)
Twitter launches and makes 140 character conversations a standard
Back to top2006
Named a Top 50 Interactive Agency by MediaPost
We join SEMPO (the Search Engine Marketing Professionals Organization)
NETexponent Notables newsletter launches in order to provide clients, colleagues, and friends with a behind the scenes peak at our company
Partnership with Performics (now Google Affiliate Network)
New York Post writes about our great company culture
Apple releases the iPhone and paves the way for mobile advertising
Amazon released the Kindle e-reader and lightens briefcases for commuters around the world
Back to top2007
AD:TECH Awards Best Affiliate Program finalist for our work with iChapters (now CengageBrain)
AffiliateBenchmarks research division is born and releases its first industry research study
CEO, Peter Figueredo, is elected to the formation advisory board of the PMA (the Performance Marketing Association) and NETexponent joins as a founding member company
Blog.NETexponent.com launches to provide clients, colleagues, and friends with our unique perspective on the search and affiliate marketing industry as well as updates on our accomplishments
@NETexponent and @AffiliateBenchmarks twitter accounts launch to provide our followers with industry musings and company updates
Performance Marketing Association (PMA) launches to help educate and evangelize the affiliate marketing industry
Back to top2008
Consistently ranked among the Top 3 Best Affiliate Agencies by TopSEOs.com
CEO, Peter Figueredo, is added to the Research Advisory Group of SEMPO.org (the Search Engine Marketing Professionals Organization)
Added to the Inc. 500|5000 list of America’s Fastest Growing Businesses
AffiliateBenchmarks releases its second annual research study based on the largest affiliate marketing survey panel ever conducted.
NETexponent is elected to the Commission Junction and LinkShare agency advisory boards
NETexponent Media Manager, Julianne Bohl, is awarded the Top Search Geek award by Marin Software
NETexponent expands into its current 5k SF loft space on 30th Street
Back to top2009
NETexponent Senior Media Manager, Erica Myones, is added to the Google Affiliate Network agency advisory board
Inc. Magazine lists us among The Fastest Growing Private Companies for a 2nd year
Apple releases the iPad
Back to top2010
