Peter Figueredo

CEO & Brainstorm Chaser (Co-Founder)

Peter’s industry relationships, and recognition as an innovator in his field, allow him to structure key partnerships with complementary companies that benefit his clients. He uses his extensive background in client service to lead a team of expert account management folks at the agency. Ultimately, he takes great pride in the culture of ethics he has helped to foster at NETexponent as well as their ability to efficiently grow their clients’ customer acquisition efforts. Prior to co-founding NETexponent his online direct marketing experience comes from working at the pioneering agency i-traffic, where Peter helped to establish their Affiliate Marketing division and it was the first agency to formally offer these services. At a time when affiliate marketing was relatively unknown Peter was building and managing affiliate programs for clients such as Capital One, Bertelsmann Doubleday, Disney, FreeCreditReport.com, and others. Earlier work at Nielsen Media Research, allowed Peter to lend his analytical skills to the creation of the Nielsen NetRatings website ranking product. Peter frequently speaks at key industry conferences such as Ad-Tech, Shop.org, Search Engine Strategies, Commission Junction University, Affiliate Summit, among others. He is on the board of directors for AffiliateClassroom.com, a founding member of the Performance Marketing Alliance (PMA), and is an active member of the internet OldTimers group. In his role as an expert witness he has worked on high profile cases that shape internet advertising law. Peter also consults with GuidePoint Global and regularly advises investment professionals on new and emerging developments related to the online marketing industry. Peter holds a Bachelor’s degree in Marketing from Villanova University. Read His Blog On Revenews.com

Chris Kramer

Media Director & Acquisition Sherpa (Co-Founder)

Having developed key strategic relationships with publishers and advertising partners, Chris has laid the groundwork for NETexponent to be the premier performance marketing agency. Before co-founding NETexponent Chris helped to build the performance-marketing group at Mass-Transit Interactive as their Senior Marketing Manager. Prior to that Chris established himself as a leader in the industry as part of i-traffic’s then newly formed affiliate marketing group. By taking their premier client from the early launch stages to a category leader and consistently exceeding revenue goals, he has learned what it takes to make performance marketing work. Chris has also had more than six years of experience in the off-line world managing large teams with companies such as Eddie Bauer and Disney Home Video. Read His Blog

Ed Dintrone

Advisory Board Member

Ed started his career at Backer, Spielvogel, and Bates. Dintrone learned media fundamentals in New York then went on to grow the Denver and Chicago offices providing operations and account management services. In 1995 Ed became a founding partner of i-traffic, a leading online ad agency. In his five years of growing i-traffic, he led operations while pioneering some of the earliest affiliate and partner networks. After growing the profitable company to over 120 employees in New York and San Francisco, Ed led the sale of the company to Agency.com.

Peter Meluso

Advisory Board Member

Peter is an old-time media guy loving life in the online medium. With almost 20 years of traditional and online advertising experience, Peter embraces the science and art of good media. He’s spent years at traditional agencies including DeWitt Media, Grey Advertising, and Backer, Spielvogel, and Bates leading media planning/buying and advertising research teams. In 1995 Peter joined Ed Dintrone as a founding partner of i-traffic and went on to pioneer the online agency sector by creating systems, procedures, and standards. His efforts helped the profitable online shop grow to over 120 employees in New York and San Francisco and was sold to Agency.com.