What does NETexponent do?

NETexponent is a performance marketing agency specializing in building, managing and optimizing our client’s affiliate and Search Engine Marketing (SEM) programs. This is done through a tandem effort of recruitment and optimization by our media specialists. Our relationship with hundreds of affiliates combined with our expertise in integrated media placements, email, direct response creative and tactical search marketing work to help our clients reach their aggressive goals.

What is Affiliate Marketing?

Affiliate marketing allows advertisers to promote and sell products and services online via a “virtual sales force.” This sales force is comprised of “publishers” or “affiliates” who wish to promote these products and services on their websites, through paid search, email and more.

This channel allows advertisers to extend their online reach farther than with just traditional online media buys alone. Paying only on acquisition (CPA) allows advertisers to control cost and increase efficiency. Affiliate marketing is ideal in any healthy and comprehensive online marketing mix.

How are you different from companies like Commission Junction and LinkShare?

We are not a technology provider. We provide the services that drive affiliate program growth. Tech providers such as Commission Junction and LinkShare serve as the tracking platform for our efforts. NETexponent has no “exclusive” relationship with any affiliate technology provider. This allows us to keep our client tech solutions custom based on client needs.

Do you offer client category exclusivity?

Yes. Unlike many other affiliate marketing / SEM companies, NETexponent offers its clients category exclusivity. This ensures that proprietary program information will never be shared with other programs to aid in increasing performance. This is a critical component when considering who to hire to manage and grow your company’s affiliate program. Sharing of competitive program information within agencies can lead to the cannibalization of efforts and a drain on your time and money.

Do you have your own tracking technology?

NETexponent does not have its own tracking technology. We choose from industry leading technologies such as Commission Junction, LinkShare, Atlas One Point and Keyword Max. This allows us to always select tech providers that fit the individual needs of our client’s programs.

This approach makes for seamless transitions from one technology to another while maintaining the strategy and skill.

How do you get paid?

Compensation is based on a mix of retainer and performance. This balance allows NETexponent to share both the risk and reward with our clients. NETexponent offers both standard service levels as well as custom pricing in an effort to meet the needs of each and every client program.

Do you have your own network of publishers?

NETexponent has developed strong, lucrative relationships with hundreds of top performing publishers. These relationships have been fostered based shared ethics and knowledge of what it takes in the affiliate space to succeed.

Are you a broker?

No, NETexponent is not a broker. We are an agency that is deeply rooted in exceptional client service. Our efforts are 100% transparent allowing our clients direct access to their publishers as well as information about how they are compensated. Unlike some other agencies who “own” the publisher relationship, all facets of the program and its publishers are “open” and “accessible” to our clients.

How do I know if affiliate marketing will work for me?

Chances are your business could benefit from adding affiliate marketing to your online mix. Contact us today for a free consultation and let us learn more about your business. We’ll help put the possibilities into a plan of action.